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M9550-752 IBM Smarter Process Sales Mastery v1

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M9550-752 exam Dumps Source : IBM Smarter Process Sales Mastery v1

Test Code : M9550-752
Test Name : IBM Smarter Process Sales Mastery v1
Vendor Name : IBM
: 73 Real Questions

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IBM IBM Smarter Process Sales

IBM Vet Peter Porter Named Oracle Federal equipment earnings Director | killexams.com Real Questions and Pass4sure dumps

Peter Porter

Peter Porter, previously an authorized client govt at IBM‘s (NYSE: IBM) public sector enterprise, joined Oracle (ORCL) as director of federal device revenue, G2Xchange and so on mentioned Monday.

He has greater than 30 years of technology earnings event and is liable for main a group of experts that offers Oracle techniques to federal civilian corporations.

Porter held a 29-12 months profession at IBM, the place he up to now managed the firm’s enterprise construction efforts focused on the U.S. Postal carrier and sales of the IBM Smarter Cities portfolio.

earlier in his corporate profession, he labored in sales positions at Tektronix and Hewlett-Packard.

check also

Jacobs Engineering neighborhood (NYSE: JEC) holds a place on a potential 5-12 months, $610M Federal Emergency …

Jim Garrettson, founder and CEO of government Mosaic, introduced Todd Stottlemyer, CEO of client network …


IBM posts blended Q1 consequences however stresses cloud revenue | killexams.com Real Questions and Pass4sure dumps

IBM published its first quarter financial report on Tuesday, posting mixed consequences with every enterprise section down or flat year-over-12 months. Shares were down in after-hours trading.  

youngsters, IBM concentrated on the efficiency of its cloud enterprise. The enterprise has posted $19.5 billion in cloud earnings over the ultimate one year, up 10 % yr-over-12 months, it said. IBM's as-a-service annual exit run price for cloud profits now stands at $11.7 billion, up 10 percent year-over-12 months.

The company's non-GAAP earnings per share (EPS) came to $2.25 over profits of $18.2 billion.

ibm.png

Wall highway was anticipating earnings of $2.22 per share on income of $18.51 billion. Shares had been down just a little in after-hours trading.

"within the first quarter, their cloud profits growth accelerated, and they once more grew in key, excessive-cost areas in Cloud and Cognitive utility and in consulting," CEO Ginni Rometty said in an announcement. "IBM's investments in inventive applied sciences coupled with their trade talents and their dedication to have faith and protection place us neatly to assist valued clientele movement to chapter two of their digital reinvention."

In a convention name, CFO James Kavanaugh  mentioned that IBM currently adjusted its segments structure so that it "more desirable aligned their portfolio to the market and to underlying enterprise models."

"As their purchasers turn into digital organizations, they want tighter integration between hybrid cloud and their statistics and AI platforms to release cost," he referred to. "And so they recently made adjustments to their management device to more quite simply address their shoppers' evolving needs and in training for the acquisition of RedHat."

ibm2.png

ibm2.png

IBM's Cloud & Cognitive utility segment -- which includes cloud and records platforms, cognitive purposes and transaction processing platforms -- introduced in revenues of $5 billion, down 2 percent. within that category, cognitive applications income became up 2 percent, whereas cloud and statistics platforms revenue became down 2 percent.

The world company functions section -- together with consulting, software administration and global procedure features -- earned $four.1 billion in revenue, flat year to yr.

global expertise services -- together with infrastructure and cloud functions and expertise support functions -- introduced in revenues of $6.9 billion, down 7 percent. however, the section did see increase in hybrid cloud revenue.

The methods phase -- including methods hardware and operating systems application -- performed revenues of $1.three billion, down eleven %. The decline was generally as a result of the impact of the IBM Z product cycle dynamics and weak point in Storage.

The global Financing segment -- which includes financing and used device revenue -- introduced in revenues of $406 million, flat year-to-12 months.

Kavanaugh highlighted how IBM has invested in including capabilities throughout areas together with IBM Cloud, IBM Cloud inner most and IBM Cloud private for records; the IBM Multicloud manager; cloud grudges; cloud migration services; and cloud optimized systems.

"Over the closing a couple of months, we've talked about the subsequent chapter of cloud, which focuses on transferring mission-crucial work to the cloud and optimizing everything from deliver chains to core banking programs," he stated. "To handle this opportunity, enterprises need to be able to stream and manipulate statistics, capabilities and workflows throughout dissimilar clouds and on-prem. and they should be in a position to tackle protection issues, statistics coverage and protocols, availability and the cloud management. This requires a hybrid, multi-cloud open strategy." 

For the complete 2019 fiscal year, IBM expects non-GAAP salary of as a minimum $13.90 per share. 


IBM trades lessen on Q1 salary pass over however co reaffirmed FY19 information (IBM) | killexams.com Real Questions and Pass4sure dumps

IBM is trading lower these days following its Q1 income file final nighttime. Non-GAAP EPS fell 8% year/year to $2.25, which become just a little more advantageous than market expectations. income fell four.7% year/12 months to $18.18 bln, which become mild of market expectations. when it comes to tips, IBM reaffirmed EPS of at the least $13.ninety in 2019. It also reaffirmed FY19 free money circulation tips of about $12 bln.

Cloud & Cognitive application section income became down 2% 12 months/12 months to $5.0 bln, but in fact up 2% on a continuing foreign money basis. boom become led with the aid of cognitive purposes, up 2% (up 4% steady forex) and by using cloud and statistics systems, which changed into down 2% however up 2% at consistent foreign money). Cloud income growth accelerated within the quarter; it changed into $19.5 bln over the last 12 months, up 10% (up 12% at constant forex). Its international business services segment (contains consulting, software administration, and international method capabilities) reported flat increase at $4.1 bln, nevertheless it become up 4% adjusting for forex.

whereas total earnings changed into down 4.7% yr/yr, IBM makes the aspect that it was down lower than 1% at steady forex because the enterprise faced some pretty stiff forex headwinds with a better dollar.

a favorable from the quarter become IBM reaffirming FY19 EPS and free money movement counsel. additionally, IBM noticed good margin expansion with working gross margin up 90bp, pushed by each segments. IBM says an enhancing margin has been a spotlight for the company.

As they noted in a prior story stock, IBM has been in turnaround mode. a huge part of the difficulty has been that IBM has traditionally been a hardware-based mostly, significant mainframe class company, but the world is altering. business customers had been moving to the cloud and community virtualization. additionally, competitors has gotten more intense over the years as younger upstarts were constructed from the ground up on cloud, mobility, virtualization etc. Amazon (AMZN) has been very a success with its public cloud computing offering. IBM has had concern adapting to this new world and its earnings were declining for years.

IBM has taken steps to conform with the aid of focusing greater on application, services, techniques and that they have been marketing themselves as a issuer of integrated options. Their key areas of center of attention are cloud, analytics, mobile, cybersecurity, social media and so forth.

IBM additionally made a large splash in cloud with its contemporary announcement that it will acquire red Hat (RHT), the area's largest company of open supply cloud application for $34 bln. IBM sees the deal as a video game-changer. The reason for the buy has been that the bulk (80%) of client company nonetheless has yet to circulate to the cloud, held lower back through the proprietary nature of latest cloud market.

We feel the stock is weaker for a couple of reasons. For one factor, earnings came up easy regardless of IBM facing mighty forex headwinds and lapping amazing equipment revenue in 1Q18. The comments about weak point in Asia have been a priority as smartly. It additionally was a reminder that IBM's transition to the cloud continues to be a piece-in-progress. additionally, after reporting earnings increase in 2Q18, IBM has now posted three quarters of salary declines in a row. So perhaps IBM isn't turning the nook as quickly as some had been expecting.

IBM made a large cloud wager with its fresh deal to acquire red Hat. The deal continues to be anticipated to shut in 2H19 and it be now not covered in information. With IBM's huge scale in combination with the biggest open supply application provider (pink Hat), the combined business seems well poised to handle this opportunity. besides the fact that children, the benefits from that deal are nevertheless a ways off.

IBM is buying and selling reduce today following its Q1 revenue document closing nighttime. Non-GAAP EPS fell eight% year/yr to $2.25, which became a little improved than market


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IBM Boosts Security, Cloud and Analytics Capabilities With New Power Systems, Storage and Mainframe Technologies | killexams.com real questions and Pass4sure dumps

ARMONK, N.Y., Oct. 3, 2012 /PRNewswire/ --

  • Power Systems family infused with new POWER 7+ processor for greater security and fast business analytics, capacity on demand, and significantly improved performance.(1)
  • New high-end DS8870 storage systems are three times faster(2) than the previous model.
  • IBM DB2 Analytics Accelerator V3 makes it fast to run analytics on the zEnterprise EC12 mainframe; zSecure spots unusual activity before a system is compromised.
  • IBM (NYSE: IBM) today unveiled new technologies designed to help organizations with today's greatest challenges, including the need for improved security, the ability to take advantage of cloud computing, and the requirement to manage and analyze vast amounts of data. The new offerings include the most powerful enterprise Power Systems to date, a new high-end disk storage system and key software updates for IBM's newest mainframe computer.

    (Photo: http://photos.prnewswire.com/prnh/20121003/NY85927 ) (Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

    The announcement is part of IBM's continued focus on Smarter Computing systems aimed at solving the varied and intensifying challenges organizations are facing, from security vulnerabilities to managing ballooning data volumes that are expanding through social and mobile technologies.

    IBM customer Toyota Australia is one example of a company with complex data management needs. Running a sophisticated just-in-time manufacturing, logistics and parts operation at its Altona plant in Melbourne, Toyota Australia uses a series of IBM Power servers running SAP software on AIX to manage and analyze data about vehicle parts availability, shipping estimates, inventory levels and sales planning. The manufacturing process is entirely reliant on this infrastructure in order for production operations to run as efficiently as possible so that not only can its dealerships receive car deliveries on time to meet consumer demand but it can meet export market demand.

    According to Toyota Australia CIO James Scott, "One of their company's top concerns is data management delays. This has the potential to negatively impact their production line, costing us tens of thousands of dollars in lost productivity, and the profits of their 250 dealerships across the country. Having a fast, reliable technology infrastructure is critical to the success of their business and IBM gives us the tools they need to support the organization most effectively."

    New Power Systems Tout POWER7+, Elastic Capacity on Demand and Fast Business Analytics As a result of more than $1.4 billion in R&D investment, IBM today is announcing its enterprise Power Systems with new hardware and software innovations designed to help customers gain business insights fast and securely.

    IBM Power 770 and Power 780 servers now feature the new POWER7+ microprocessor, a technology that offers a performance boosts of 30 to 40 percent on application workloads compared with previous versions.(1)  Among its many features, the POWER7+ offers an expanded 2.5x L3 cache memory, greater security with faster file encryption for the IBM AIX operating system, and memory compression that results in no increased energy usage over previous generation POWER7 chips.

    At the top of the Power line, the Power 795 server has been enhanced to enable customers to run very demanding applications, such as business analytics, fast by utilizing up to 16 terabytes of memory with new 64GB Dual In Line Memory Modules (DIMM).

    In addition, IBM has added several new capabilities to its family of Power Systems servers to help customers build virtualized private cloud or managed service cloud infrastructures, and respond dynamically to changes in application and workload requirements. Elastic Capacity on Demand for Power Systems Pools, for example, enables the sharing of resources across multiple servers, which can improve the availability and enhance the access to resources during planned and unplanned maintenance activities.

    When managing a cloud-based infrastructure with IBM PowerVM virtualization software, customers can now more easily move individual server partitions to quickly balance resources in reaction to changing business needs. Single virtual machines can be moved three times faster and concurrent migrations can occur up to 4.7 times faster than with previous versions.(3) 

    The average corporate IT infrastructure is cyber-attacked nearly 60,000 times every day(4) and the average total organizational cost of a data breach is $5.5 million,(5)  making security one of the top priorities of enterprise organizations. To enhance data security and regulatory compliance, IBM PowerSC security and compliance software along with Trusted Surveyor has been updated and now provides real-time security alerts and delivers improved compliance reporting.

    IBM Accelerates Enterprise Storage Capabilities for Big Data The deluge of information organizations continue to grapple with is posing increasingly dynamic challenges for IT administrators. Mounting data volumes are not only stressing system performance and manageability, but security as well. To help customers respond to these challenges, IBM today solidified two of its high-end storage systems with dramatic performance and security updates.

    The IBM System Storage DS8870 is the newest and most powerful member of the company's DS8000 family of "high-density" enterprise class storage systems. Upgraded with the advanced IBM POWER7 processors and up to 1TB of system cache, the DS8870 delivers up to three times more performance for transaction processing applications than the current DS8800 model.(2) What's more, according to the Storage Performance Council, the DS8870 has also achieved the number one ranking in its standardized SPC-2 benchmark result.(6) In addition, the DS8870 comes standard with full self-encrypting drives for additional security.

    On the tape storage front, IBM updated the IBM Virtualization Engine TS7700 Release 3, a system that melds virtualization with magnetic tape. The system is an update of the TS7700 Enterprise Virtual Tape Library System, which is typically used in enterprises powered by mainframes and is designed to help administrators virtualize their existing tape storage systems for improved manageability, capacity and security. The Virtualization Engine takes the system to new levels of each, with end-to-end encryption and the ability to connect up to six systems in a grid architecture for greater access to information, as well as redundancy.

    The new Technical Computing for Big Data solution includes IBM's General Parallel File System (GPFS), an advanced file management platform often used in high performance computing environments for storing and delivering large volumes of data for weather modeling, oil exploration and digital media production. Combining GPFS with the latest IBM Platform Symphony scheduler and application platform, as well as the IBM Intelligent Cluster, delivers enterprise clients a scalable, high performance environment for analytics.

    New Mainframe Software for Operational Analytics, Cloud and Security IBM today announced software offerings for IBM's newest mainframe -- the zEnterprise EC12 unveiled on August 28 -- to help clients operate their IT more efficiently while making use of critical information to fuel business insights and help provide better service to clients.

    The zEC12 is one of the first systems to run transaction processing applications and analytics applications on one machine, enabling clients to receive and analyze structured business data in real-time. Now, IBM is making it simpler, faster and more affordable to run analytics on System z with the new IBM DB2 Analytics Accelerator V3 appliance that can speed response times for analytics to provide business insights and results. The Accelerator can also reduce the need to store data on disk drives in the mainframe by 95 percent, which can dramatically lower storage costs.(7)

    IBM is enabling its popular transaction processor, CICS (Customer Information Control System), to be developed, delivered and operated in the cloud in order to help zEnterprise clients build private cloud environments that can support a high volume of customer transactions. With the new CICS 5.1 portfolio, interactive applications such as ATM systems, bank-teller applications and insurance applications can be made available in the cloud.

    The new IBM Security zSecure Suite V1.31.1 enhances security intelligence by spotting unusual activity before the system is compromised, monitoring for threats with real-time alerts and network behavior analytics, and managing security audits. Integration with QRadar SIEM (security information and event management) provides enterprise-wide security monitoring.

    System Networking In addition to these systems and storage updates, IBM also announced a Software Defined Networking (SDN) controller for its enterprise networking portfolio. The new IBM Programmable Network Controller provides intelligent software for IBM RackSwitch and other OpenFlow-enabled switches. Through OpenFlow, people can create virtual networks with the scalability and flexibility required to respond to business changes in cloud and mobile services environments.

    FinancingIBM Global Financing (IGF) can help clients acquire IBM systems with financing that promotes greater financial flexibility, lowers total cost of ownership and provides predictable payments. By working with a strategic partner like IGF, clients can conserve upfront cash and use it for other business critical initiatives. With industry-leading expertise in IT financing, IGF can customize financing programs to help accelerate a project's cash flow break even point and lower costs throughout the IT lifecycle.

    Credit-qualified clients that elect financing may qualify to defer their first payment to 2013 for greater budget flexibility. IGF also offers 0% financing on a 12-month full payout lease or loan for select IBM solutions. For clients migrating from non-IBM platforms, IGF offers buyback of older servers at market value to facilitate ease of transition to IBM systems.

    About IBM For more information on IBM Smarter Computing visit www.ibm.com/smartercomputing.

    (1) IBM lab testing showed clients have a denser compute node with 20 to 30 percent per core performance improvement and the new POWER7+ processors deliver improved application performance. Expectations are as much as 40 percent improvement with Java based workloads and as much as 30 percent with traditional OLTP and ERP environments compared to POWER7. (2) IBM, "IBM System Storage DS8870 Performance Whitepaper," October 2012. (3) IBM lab testing showed Live Partition Mobility performance improvements will enable clients to migrate a single partition up to 3 times faster and concurrently migrate partitions up to 4.7 times faster than previous releases of PowerVM. Actual results will vary depending on network capacity, partition size, workload and number of VIOS servers. (4) IBM Managed Security Services, 2010. Based on IBM X-Force Data and Analysis. (5) Ponemon Institute, "2011 Cost of Data Breach Study: United States," March 2012. (6) Storage Performance Council, "SPC Benchmark 2™ Full Disclosure Report IBM Corporation, IBM System Storage DS8870," October 2012. For more on the SPC ranking please visit: http://www.storageperformance.org/results/benchmark_results_spc2#b00062 (7) Based on mathematical calculations of moving data to IBM DB2 Analytics Accelerator V3.

    IBM, AIX, DB2, DS8870, GPFS, Intelligent Cluster, Platform, Power, POWER7, POWER7+, Power Systems, PowerVM, PowerSC, RackSwitch, System Storage, System z, Virtualization Engine, zEnterprise and zSecure are trademarks or registered trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. For a current list of IBM trademarks, please see www.ibm.com/legal/copytrade.shtml. Other company, product or service names may be trademarks, or service marks of others.

    IBM Global Financing offerings are provided through IBM Credit LLC in the United States and other IBM subsidiaries and divisions worldwide to qualified commercial and government clients. Rates and availability are based on a client's credit rating, financing terms, offering type, equipment and product type and options, and may vary by country. Interest continues to accrue on deferred payments. Non-hardware items must be one-time, non-recurring charges and are financed by means of loans. Other restrictions may apply. Rates and offerings are subject to change, extension or withdrawal without notice and may not be available in all countries.

    ContactsTracy Sullivan IBM Media Relations +1 617-693-0021tsulliva@us.ibm.com

    Mike Zimmerman IBM Media Relations +1 914-766-4935 +1 585-698-9974 (mobile)mrzimmerman@us.ibm.com

    SOURCE IBM


    How to Add Gamification to Your B2B Marketing Strategy | killexams.com real questions and Pass4sure dumps

    See how Mint.com, SAP, IBM, Ford and Facebook use gamification for everything from lead gen to sales and CX

    “I hate games” said no one ever.

    Who doesn’t love a good game? Since the first arcade game was installed in 1971, the gaming industry has seen tremendous growth and is a $91 billion industry today. From Pac-Man to Angry Birds to Grand Theft Auto, games are a major source of entertainment for players from all background and ages. The joy of competition and the allure of the high score has driven people to spend a lot of their time and money gaming. So, it is only natural that businesses use this proven engagement strategy to drive bottom line growth.  

    What is gamification?

    Defined as the “process of using game concepts and mechanics to engage users and change behavior”, gamification at its core is applying gaming principles and strategies in a non-game context. It’s intended to give potential customers a fun and easy way to engage with a brand while providing some sort of incentive to influence their behavior. According to Lea Sorrentino, Senior Digital Strategist at Bunchball, one of the most important things to consider while integrating game mechanics into your marketing strategy is

    Understanding your audience and what motivates them, having access to systems and performance data that drives your goals, creating a user experience that shows progress, provides feedback and creates a career path.

    The concept of gamification in marketing has been around for some time now, but until recently it was restricted to the realm of B2C marketers. Traditionally, most B2B applications of gamification focused on sales enablement, but that is slowly changing. One of the primary reasons behind B2B brands embracing gamification is the incredible opportunity it provides to measure and monitor engagement with a target audience. 

    What makes gamification work? Marissa Aydlett, SVP of Marketing at Appboy says,

    Marketers are incentivized by what makes their job easier and what positively impacts business—which makes gamification an interesting approach to explore.  Demandbase is an example of a B2B brand doing this well. They send direct mailers, personalized emails and messages to engage users while leveraging various channels and interesting gamification promotions to incentivize users. Organizations can also deploy gamification internally to encourage collaboration across marketing, sales and other teams and offices that leads to better results.

    A 2010 Harvard Business Review study on what motivated people at their jobs, found that an overwhelming number of people were motivated by a sense of progress. Game mechanics are essentially tools that measure and report data, and this data represents progress. Answer five more questions to level up. Refer a colleague and unlock a deal. Of course, for marketers, gamification isn’t all games. You’ve got metrics to achieve and ROI to measure. What do you hope to accomplish from your gamification strategy? What kind of behavior can you expect to drive? And most importantly, how will you leverage gamification in the B2B context? 

    Drive online community engagement

    As a marketer, you probably know how challenging it is to build and engage a thriving B2B brand community. Gamifying the community experience can help you drive engagement. SAP’s community network has over 2.5 million users including SAP employees and representatives from its vast corporate customer base. Members share information and answer questions about SAP products, repost key questions, and even help update and edit FAQs for different topics.

    “That means the majority of the content, the majority of the responses is actually happening by their customers,” states Mario Herger, Senior Innovation Strategist at SAP. “Those people are popping up as leaders in the area.”

    To gamify the community, SAP reviews how users are helping other users with social sharing of important community threads, solving typical user problems, commenting on certain products or issues, reposting, answering questions and overall activity are all desired goals.

    As a reward, SAP designates certain active users as “expert” in different areas. Experts enjoy a special status in the online community when they share information or answer questions.

    SAP’s online community is a quintessential example of gamification done well. Its reward program fulfills community members’ fundamental need for autonomy, competence and reliability, thereby driving long-term engagement. 

    Lead generation

    Lead generation is perhaps one of the key challenges for marketers reliant on inbound marketing. The sheer number of blogs, brands, and business profiles clamoring for attention out there, have made traditional methods of capturing lead information ineffective.

    Think about it, if your lead generation were to be fun and entertaining, you’d be so much more successful than the vanilla “please fill out this opt-in form” routine. To segment your target audience and to sell to them effectively, you’ll need to collect and organize relevant lead information. Gamifying your customer facing content will not only help you attract a lot more leads but will also help you keep them there by making experiences more engaging. This is the perfect tool for you to get those opt-ins and sign-ups. Companies like Mint.com (Intuit’s financial management solution) have successfully experimented with gamification to drive top of the funnel leads. Here’s how Mint is mining future leads through gamification:

    This is a simple quiz that featured on a Mint computer game intended for high school teens. The game asked questions related to personal finances in the real-world context. But what’s really interesting about this game, is that Mint is actually investing in leads. The target audience for this game are not going to be consumers anytime soon, however Mint is using gamification to talk to a demographic that will soon develop into their target persona.

    Speaking about creating a gamification framework, Marissa Aydlett, SVP of Marketing at Appboy says, “Laying out the framework for data structure is incredibly important, as it guides the way for leveraging user behavior to modify and personalize each individual user's experience. Through user data insights, organizations can deploy incentivized upsells, loyalty programs or access to areas of your product offering where they otherwise would not have engaged. In order to drive ROI, you need to understand what users are doing to help personalize their experience with your brand.”    

    Another great example of B2B gamification done right is IBM’s Innov8 platform. Innov8 is a part of an academic initiative by IBM to explain business process management (BPM) to students across universities in America. They gamified the training process and became an instant hit within a few days of going live in 2009. For IBM, Innov8 proved to be the proverbial golden goose, becoming IBM’s top lead generator. The objective of the game is to “Level-up your skills and discover how to make their Planet smarter, revolutionize industries and solve real-world business, environmental and logistical problems.” Top executives across leading organizations embraced the game. Within 5 months of its release to the general public, the game resulted in 100X the investment put into it. Tracking the people who played the game, resulted in phenomenal sales for IBM. Innov8 is free to play, but users need to sign up before playing.

    For B2Bs already using email automation for lead generation, gamification is an excellent way to keep customers coming back. Integrating game tactics into your email lead generation strategy is actually pretty simple – make email signup a participation requirement. Your tool’s drip campaign capabilities can send regular reminders to customers, encouraging them to keep engaging. Moreover, major email automation providers such as Eloqua, MailChimp, Clickback, TargetHero, Campaign Monitor, etc. can help you track the success (open rates & CTRs) of your gamification strategy. 

    Sales training and performance management

    If gamification can give your marketing efforts a boost, so can it to your sales team as well. According to an Aberdeen Group study of top performing sales teams, after financial compensation, the next key motivators for sales professionals are internal recognition, and competition.

    7 ways gamification improves the effectiveness of your sales team:

  • Clearly defines goals and metrics:Gamification takes the guesswork out of goals, measurement and end-results.
  • Improves long-term performance:Traditional incentive programs such as contests might help change short-term behavior, but they rarely inspire on-going improvements. Gamification is easier to manage and does require significant resource allocation.
  • Prompt and effective onboarding:Gamification can help new hires and associates quickly assimilate into the organization - it jumpstarts engagement, reduces turnaround time and significantly shortens the onboarding time.
  • Clearly defines goals and metrics:Gamification takes the guesswork out of goals, measurement and end-results.
  • Provides individualized motivation: Through gamification, each sales rep receives a unique experience mapped to their personal behaviors, as well as formal training and coaching in both sales and product knowledge.
  • Improves resource adoption and utilization: Organizations utilizing gamification can motivate their sales rep to input high-quality, accurate data into the CRM system, while amping-up knowledge sharing between partners from external channels.
  • Delivers real-time feedback: As gamification constantly monitors performance and results, your sales reps receive real time feedback, rather than having to wait for weekly meeting or annual reviews.
  • Offers better customer experience: Engaged, well-trained sales reps are more likely to deliver a superior customer experience.
  • Considering how competitiveness has been an integral component to sales success, it’s only logical to add sales gamification into your sales team.  Furthermore, factors such as training programs, operations and team management have a direct impact on your revenue. While organizations should be looking at gamification as a long-term strategy, Sorrentino believes that sales gamification must be frequently optimized to ensure relevancy in the program. He says, “Sales organizations tend to leverage community and competition more than most programs. But people are fundamentally motivated by the same intrinsic concepts: purpose, progress, mastery, autonomy, and community. Sales implementation should be long-term engagements but should be frequently optimized. Goals and targets change, which means the program has to grow. It is not about being short-term or long-term, it is about maintaining relevancy in the program.”

    The potential to test and apply gamification to your sales team is virtually limitless. It could be as simple as setting up a leaderboard (although a leaderboard doesn’t really qualify as a game) to complex CRM integrations. To be effective, your gamification strategy for sales performance management must combine motivation, data and interactive design. Integrating these elements will help you promote collaboration and other high value behaviors throughout your sales channels, ultimately driving more revenue for your business.

    Automobile giant Ford wanted to improve the effectiveness of its sales and service reps across 450 dealerships. To do so, they integrated gamification into their employee Learning Management System, which led to a whopping 471% increase in site usage. After gamifying the system, sales and service reps could work toward individual and team goals, compete with other dealerships and receive real-time feedback as they engaged in desired behaviors. The company also found a positive correlation between engagement and KPI metrics, including revenue and customer satisfaction.Gamification can lead to tangible, measurable improvements in business performance. Technology providers such as ConnectLeader, Appboy and Bunchball can help you put gamification to work to increase employee engagement, improve training and drive win rates from your sales team. 

    Improving customer experience 

    We know how critical positive customer experiences are. Gamifying the customer experience takes more than just adding points or badges. Designing a better customer experience requires a strategic shift, one based on in-depth analysis of the current state of your customer journey. You can either gamify individual touchpoints or entire sections of the customer journey. 

    Any key customer touchpoint could make use of gamification, from product exploration on your website to interactive troubleshooting. However, you must remember that great gamification simplifies customer interaction with your brand. It must overcome the pain points of your customer experience. 

    4 Strategies for crafting better customer experience:

  • Easy sign-up process: Customers appreciate a registration process. Avoid long forms or lengthy questions. Try to eliminate all barriers for a customer to join.
  • Personalize offers: Personalized offers inspire customers to purchase more and fosters brand advocacy.
  • Keep the rules simple: Loyalty programs need easy-to-understand rules. If your rules are complicated and confusing, customer will quickly lose interest in the rewards program.
  • Reward non-purchase activity: Make it easy for your customers to earn points. Most loyalty programs are abandoned because customers get bored with the slow reward accumulation.
  • Facebook’s bug bounty program is a classic example of gamifying customer experience through crowdsourcing. Google, Uber, Mozilla and Adobe, all run bug bounty programs that reward users who help keep the community safe by reporting vulnerabilities in their services. 

    Several banks and other financial institutions gamify their product exploration experiences with product quizzes and trivia. By infusing basic gamification elements like this, you can help your customers find appropriate products quickly and it is way more fun way than reading fine print. 

    What’s next in gamification? Marrisa says, “Smart marketers understand that the world is evolving. Users are active on multiple devices across variety of channels. Marketers need to use gamification across these different channels so a single user feels like they are engaging in one fluid and holistic experience.” 

    Game on!

    Many brands have achieved great success with gamification to motivate customers toward action. You could too. 

    If you’re thinking of introducing gamification into your marketing strategy, it’s best to test the water first. Start with small competitions, quizzes, and challenges that reward users differently and see what works best for your audience. Rinse and repeat. Good luck!


    7 Digital Marketing Marketing Trends You Can’t Afford to Ignore | killexams.com real questions and Pass4sure dumps

    7 Digital Marketing Trends You Cant Afford to Ignore

    “I would have written you a shorter letter but I didn’t have the time.”

    This quote attributed to many different sources sums up what they are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured.

    But as marketers that is what you are confronted with. Increasing complexity. It is just one of the trends that will impact your business in the years ahead.

    We also need the right tools, platforms and technology to help us scale the huge amounts of data and noise that now confront us online. Here are 7 digital marketing trends that you need to keep your eye on.

    1. Increasing complexity

    Tech is largely to blame for making marketing complex. But it’s also the answer. Making sense of tons of data, always on marketing and the many forms of splintered media is something tech platforms do well.

    Right alongside that sits different categories of complex. Facebook advertising is a discipline on its own that requires focus. Then add the dark science of “Search Engine Optimisation” and understanding the many moving parts that require mastery.

    The types of media they need to master includes live streaming, Facebook videos and GIFS and Infographics. Then you need to master marketing automation and artificial intelligence tools and platforms.

    2. Marketing technology

    Marketing technology (sometimes called Martech) is continuing to grow. According to Venture Beat there has been over $134 billion invested in this category in startups in just 5 years. In 2018 IDC is predicting that CMO’s will spend $32 billion on buying and implementing Martech solutions.

    But the category has 3 core categories. B2B marketing, B2C marketing and advertising technology. It should not be seen as one size fits all.

    According to Ajay Agarwal in an article on TechCrunch there is an interesting divide between spending on marketing versus sales between B2B and B2C. B2B companies spend much more on their front end sales than on marketing at a ratio of 10:1. B2C spends a lot more on marketing than sales with an inverse ratio of 10:1.

    Maybe they will expect to see Salesforce dominate B2B marketing tech as it is the dominant sales tool for B2B globally.

    He sees the key trend and opportunity as one in which a B2C marketing company can create a B2C system of record from the start of the customer journey to sale.

    3. The rise and rise of algorithms

    The beauty at the the birth of social media networks was their simplicity. They flowed past you unfiltered.

    Twitter was a distilled stream of unfettered consciousness. Facebook was a flowing page of diverse ideas and people. And some sat outside your tent of ideas and interests.

    But things have changed.

    The need to make money from the platforms meant that algorithms needed to be programmed to ensure that the social networks could start to monetise their distribution. The organic reach that initially excited marketers, writers and entrepreneurs has been dialled back.

    Also the volume of data has also exploded in the last 10 years driven by the two obsessive technologies of social media and smartphones. To make sense of that as finite humans means they need help from the machines. And they run on algorithms.

    Why do they need algorithms?

    The amount of data that confronts us each day needs filters to help us make sense of it. Here is the global digital snapshot of the size of the ecosystem that confronts us.

    These platforms, devices and networks are producing this avalanche of data.

  • 5.97 billion hours of YouTube are watched every day
  • 4.3 billion Facebook messages are posted each day
  • 67 million images posted on Instagram every 24 hours
  • 269 billion emails are sent 24/7 each day
  • How algorithms are applied

    Algorithms also help marketers and entrepreneurs break through the clutter. And they are used to reach your target markets on Amazon, Tripadvisor, search engines and even in email marketing .

  • Amazon – products or books you might like based on past activity and other secret codes.
  • Search – Content and information you want to find.
  • Social – People you want to hear from or see.
  • Emails – Gmail now uses an algorithm that sorts it into tabs and also sends it automatically to spam based on its filters.
  • GPS – Help us navigate a city or find their way to a hotel.
  • Choose a restaurant – Reviews on Yelp or on Tripadvisor.
  • So they need to keep studying how they work and learn to work with them as they continue to change and shape shift.

    4. Platforms and apps

    The web is moving away from an Internet of websites to an Internet of apps and platforms. You may not have noticed it but it is happening right before their eyes. In 2014 more people accessed the Internet though mobile apps than desktop computers for the very first time.

    In 2017 over 86% of their time is spent on apps on their mobile phones.

    This big trend is something that can’t be ignored and marketers are going to need to work out how they reach consumers via apps and platforms. The obvious answer to this in part will be the rise and rise of Facebook advertising from the platform and also applying marketing tactics to apps like Messenger and WhatsApp.

    5. Artificial intelligence

    There are two things that humans aren’t good at. Collating and making sense of the vast amounts of data and also scaling their humanity. That is what machines excel at and artificial intelligence allows humans to amplify themselves.

    Watson, Einstein and Rank Brain are just three of the big players battling out for world domination in artificial intelligence . Watson is owned by IBM, Einstein by Salesforce and Rank Brain by Google. But underneath these giants who mostly use it for internal use sits a growing range of apps and platforms that are using AI for niche marketing optimization.

    Chatbots were maybe the first obvious use of AI for marketing with their abilities to handle initial enquiries without the need for human inervention. But what are some of the other ways AI is being used and imagined for improving marketing performance and scaling?

    Robert Allen from CITU lists 15 ways in which AI can be used for marketing.

    But let’s take a closer look at just 3 ways you can use artificial intelligence .

    Content creation

    An AI program called WordSmith produced 1.5 billion pieces of content in 2016. The other challenge is not just creation but curation of content at scale. An AI tool like Rocco can recommend content from social media that your followers are likely to love.

    Pay per click advertising

    Making sure that you are making the best use of your budget when performing paid ad campaigns with millions of dollars in spend means AI becomes an attractive option.

    Albert and Frank are two marketing platforms that use machine learning to buy media and deliver ads for the best results. And this is done at scale and speed that no human could ever hope to achieve.

    Email marketing

    Making email smarter instead of a blunt tool for just broadcasting is something that AI can offer. AI can improve the delivery time for achieving the best open rates, target customers with the right emails and even product recommendations that they want to buy.

    McKinsey research estimates that Amazon generated 35% of its revenue with email product recommendations driven by AI.

    6. Video

    Video continues to emerge as a visual marketing trend that sits in a variety of buckets. For simplicity they can place them in 3 categories. Traditional 30 second ad style, live and social pre-recorded for social.

    Traditional

    The traditional 30 second ad style video 20 years ago was typically created 4 times a year with a 2 million dollar budget for each. This continues but the 2 trends that are transforming video today are driven by social media realities of live streaming and 6 second videos.

    Live streaming

    Live streaming is the hot new trend with Facebook (Facebook Live), LinkedIn, Twitter with Periscope and YouTube with its “Live Events”

    According to Globalwebindex.net “As ad-blocking continues to grow in popularity it’s more important than ever for brands to engage consumers via entertaining content and native advertising”

    And live streaming is one of those forms of content.

    Image source: GlobalWebIndex

    But the challenge with any form of video is doing it well.

    The 6 second pre-recorded video

    According to AdAge, Facebook has already been telling its video advertisers to hit people with faster messages. The 6 second video emerged as an ideal ad length in a recent test conducted with Tropicana.

    Tropicana compared the results from Facebook ads that were 6, 15 and 30 seconds long. The shortest saw “higher brand metrics across the board,” Sandberg said.

    Companies like Shuttlerock are using technology to scale 6 second Facebook video ad and are riding the wave of what the data is telling us is the most effective length for a video.

    But the challenge for all video is still the messaging. Video is now often watched in silence with subtitles running so people can read while viewing.

    7. Influencer marketing

    The rise of ad blocking means that reaching your audience via influencers is on the rise. A study by PageFair and Adobe shows that online consumers are becoming more and more frustrated with adverts interrupting their browsing experience. As of June 2015, 198 million people used ad-blocking browser extensions.

    Today’s consumers prefer to make their purchasing decisions based on either recommendations from friends and family, or from online influencers they admire and trust.

    Also the reason influencer marketing trend is becoming entranced is its performance. Just check out these stats on the effectiveness of influencer marketing:

  • Businesses earn approximately $6.50 for every $1 they spend on influencer marketing.
  • 81% of marketers who have used influencer marketing deemed it to be effective.
  • 86% of women turn to social media platforms before making a purchase.
  • Influencer marketing delivers 11 times higher ROI than traditional forms of digital marketing.
  • There are also 2 distinct categories of influencer marketing. B2C which is generally about building brand awareness and B2B which often is more about lead generation and measurable results.

    8. Storytelling

    Despite all the tech there is a real movement to making their marketing more human. Companies are backing causes. Taking a stand whether it is for equal opportunity, ageism or sexism. Marketers and entrepreneurs are using “live” video to share their ideas and insights.

    But the trend that I am enjoying is seeing the rise and application of storytelling being woven back into the digital marketing landscape. It is being used more in blog posts and online presentations. It is being written into emails to stand out from what is often an ocean of bland information and data.

    We have been distracted too long by the shiny new tech toys and forgotten some of their humanity in the process.

    It’s also time to tell better stories.



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    References :


    Dropmark-Text : http://killexams.dropmark.com/367904/12988501
    Blogspot : http://killexamsbraindump.blogspot.com/2018/01/exactly-same-m9550-752-questions-as-in.html
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    Wordpress : https://wp.me/p7SJ6L-2nH
    weSRCH : https://www.wesrch.com/business/prpdfBU1HWO000DULZ
    Calameo : http://en.calameo.com/books/00492352662b84919fc66
    zoho.com : https://docs.zoho.com/file/4yfsm765352b209a446e3807fc00bf78a8046
    publitas.com : https://view.publitas.com/trutrainers-inc/pass4sure-m9550-752-real-question-bank
    Box.net : https://app.box.com/s/5n07j7bvp6dlrwfo885boxwlbzvwi1bi






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