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IBM IBM Smarter Commerce Sales

IBM Introduces 'IBM ExperienceOne' to support companies assemble advertising, revenue and features Practices to Deepen consumer Engagement

ARMONK, N.Y. and TAMPA, Fla., can also 13, 2014 /PRNewswire/ -- At its Smarter Commerce global Summit in Tampa, IBM (NYSE: IBM) nowadays announced 'IBM ExperienceOne,' a brand new built-in portfolio of cloud-primarily based and on premise choices that assist purchasers immediately carry deeper, greater constructive client engagements with the aid of bringing collectively advertising, revenue and service practices. 

in keeping with IBM's recent survey of basically four,200 C-suite leaders, greater than half are reinventing their corporations to power stronger customer collaboration. The analyze showed businesses that outperform peers are concentrated on offering consumer value through each and every interplay, together with those with downstream companions and suppliers. This deeper engagement is a familiar ambition with ninety p.c of CxOs anticipating to enhance consumer collaboration. 

developed on most fulfilling practices working with more than eight,000 agencies worldwide, IBM ExperienceOne delivers a set of pre-defined engagement solutions delivered with IBM consulting features and powered with the aid of its main WebSphere Commerce, customer Digital event and commercial enterprise advertising and marketing administration utility. IBM ExperienceOne is now purchasable at

"Smarter Commerce is ready helping shoppers continuously reinvent themselves around the customer journey," stated Craig Hayman, everyday manager, trade Cloud solutions, IBM. "IBM ExperienceOne gives a secure and simplified portfolio – together with innovation from more than 1,200 companions – to assist purchasers design and deliver more constructive consumer engagements.  With cloud, on premise and hybrid alternatives, IBM ExperienceOne promptly scales to have interaction each customer within the second whereas retaining their privacy."

IBM ExperienceOne draws on innovation from IBM analysis in addition to more than $three billion invested in biological development and acquisitions corresponding to Sterling Commerce, Tealeaf, Coremetrics, Unica, DemandTec, Xtify and most lately Silverpop, a company of cloud-primarily based customized marketing solutions. it's delivered with market-main consulting, agency and device integration functions from the IBM Interactive adventure observe, as smartly as the enterprise's $a hundred million investment to open 10 IBM Interactive event labs and add 1,000 personnel to help customers deepen engagement via information-driven design. 

As part of cutting-edge information, IBM introduced new and enhanced application capabilities that guide three of the brand new engagement answer sets:       

  • take into account Your valued clientele:  on the heart of this answer set is IBM's newly built-in Digital, Behavioral, Social Media and Predictive client analytics providing to assist valued clientele determine real-time traits in line with inner and external customer facts.  It points new cell analytics that may replay particular person person classes on both Android and iOS device apps, enabling marketers and commerce authorities to pinpoint the actual second when a client decided to browse, purchase or abandon a transaction. 
  • Maximize sales, income and Loyalty:  This answer set helps valued clientele at once act on insights and maximize consumer cost the usage of IBM's enhanced omni-channel merchandising capabilities.  It allows merchandising professionals to automate expense optimization, maintain precise-time transparency and aggressive pricing throughout all actual and digital channels to carry the appropriate present to the right client on the correct time. 
  • carry Empowering Digital Experiences:  because the gateway to every consumer touch aspect, this answer set is supported via enhancements to IBM's customer digital event application.  advertising, income and service experts now can extra quite simply leverage dynamic customer, pricing and efficiency analytics by way of embedding precise-time presents into their cellular, social and prosperous media experiences. The real-time offer engine automates personalization throughout the consumer adventure at scale, increasing engagement, satisfaction and sales.
  • IBM also added three new cloud enterprise options to supply valued clientele greater flexibility in how they buy and deploy IBM ExperienceOne. These solutions mix consulting capabilities, IBM ExperienceOne software and cloud infrastructure powered via SoftLayer, an IBM company. They consist of:

  • customer records as a provider:  enables consumers to combine disparate consumer information from interior and external sources to increase advertising efficiency and revenue increase.
  • consumer Analytics as a provider:  Helps agencies right now establish new customer trends, count on future conduct and suggest next top-quality moves to deepen engagement.
  • Digital Commerce as a carrier:  permits company leaders to bring extraordinary digital experiences and accelerate time to market for a variety of customer engagement solutions from order seize through success. 
  • main specialty retailer American Eagle Outfitters is one among many businesses the use of IBM's analytics capabilities to more suitable understand their consumers as wonderful individuals, assisting to ensure that each interplay is an excellent manufacturer journey.

    "American Eagle Outfitters is a deeply consumer centric company, and they lean heavily on IBM's customer experience management solution to naturally understand true purchasers' experiences, and then work to determine, keep in mind, and take away ache points," pointed out Joe Megibow, Senior vp and well-known manager Omnichannel, American Eagle.  "With IBM's solutions, they will bring larger first-rate experiences for their valued clientele, ensuing in additional critical engagements and stronger company loyalty."

    Seven out of the correct ten business banks, monetary capabilities organizations and U.S. agents nowadays use IBM's consumer engagement options.

    Get the newest Smarter Commerce global Summit 2014 news by means of following #smartercommerce.

    CONTACT:Amanda CarlGlobal

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    source IBM

    Copyright (C) 2014 PR Newswire. All rights reserved

    huge Blue Launches IBM ExperienceOne to combine advertising, sales, functions

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    IBM Expands Cloud delivery of Smarter Commerce

    SAN DIEGO, Sept. 20, 2011 /PRNewswire/ -- IBM (NYSE: IBM) nowadays announced new cloud and on-premise choices with the intention to support corporations respond automatically to shifting client and business developments.   the new options, Commerce-as-a-provider and Social Media marketing, combine technology from key acquisitions equivalent to Unica, Coremetrics and Sterling Commerce with IBM analysis and building.  

    (logo: )

    (brand: )

    These new software solutions are designed to assist companies intelligently automate organization and buying and selling associate interactions, immediately turn market insights into marketing and sales movements and connect online, cell and social channels to physical shops.  

    With its Smarter Commerce initiative, IBM is defining and main a new market that it estimates to be price $20 billion in application alone.  Smarter Commerce transforms how agencies control and adapt to customer and trade tendencies equivalent to online, social and cell browsing and purchasing.  

    "Smarter Commerce allows shoppers to shop or buy quite simply inspite of medium, channel or equipment," mentioned Craig Hayman, established supervisor, IBM industry options. "suggested through deep client insights, agencies can give a personalized consumer experience that looks like a carrier to patrons."

    the brand new choices introduced today include:

    The Commerce-as-a-carrier, which hurries up and extends the birth of Smarter Commerce capabilities with:

  • A Cloud-based Configure, rate, Quote offering that simplifies the "quote-to-cash" system by way of allowing consumers to straight away force new profits streams through bundling presents immediately.
  • A go-Channel promoting providing which connects web keep fronts to cell gadgets, social networks and other channels. This allows businesses to generate new earnings streams through connecting items offered online to in-save paying for and beginning.  This application is optimized for IBM POWER7 programs, permitting high-volume sellers to customize customers' on-line shopping experiences, and tackle online sales surges right through top searching seasons with out loss of efficiency. furthermore, the methods integrate client buying counsel throughout all income channels, including online, mobile, in-store, POS and kiosks.
  • A payments & agreement answer that can provide a particularly bendy and comfy PCI compliant charge capability at consumer checkout.
  • A supplier Integration & administration providing that connects and automates organisation interactions, proposing shoppers with a dashboard view of undertaking because it occurs.
  • A Cloud-primarily based File switch ability for relocating massive consumer and accomplice facts within and across organizations to aid essential commerce wants sooner and more efficaciously.
  • Social Media marketing, which offers deep evaluation of natural language processing of client sentiment in social media. This allows for valued clientele to receive tailor-made, one-to-one advertising presents instantly in true time.

    IBM has enhanced its cloud-based mostly Digital advertising and marketing Optimization providing with the aid of including a digital statistics exchange for the tagging, collection and syndication of consumer data. IBM is also including capabilities to more effortlessly analyze diverse enterprise net websites and velocity the potential to optimize electronic mail communications and reporting from introduction, to deployment, to social sharing.

    New Smarter Commerce Consulting capabilities

    IBM these days also introduced the launch of a new world core of Competence for Smarter Commerce.  the brand new core of Competence might be part of IBM global enterprise functions and is constructed from totally skilled Smarter Commerce consulting specialists who will help shoppers worldwide remedy their most complex purchasing, advertising, promoting and servicing business issues.  additionally, IBM world company capabilities is introducing three new "quick-start" Smarter Commerce accelerator offerings.  These new carrier offerings include fast consulting engagements that support purchasers outline measurable company consequences they can achieve via Smarter Commerce and a roadmap to achieve them.  They encompass:

  • business Analytics and Optimization - client Analytics Diagnostic  -- which analyzes an organization's strategy to income and marketing segmentation with a purpose to supply strategies on the way to deliver the right message, at the appropriate time to the right customer section.  
  • Smarter Commerce commercial enterprise marketing administration assessment, which assesses an companies' overall advertising strategy and gives a particular roadmap for bettering customer engagement, pass-channel integration and marketing operations.  
  • deliver Chain Visibility assessment, which develops a blueprint for more advantageous provide chain visibility to shorten the time between order and fulfillment.
  • How Smarter Commerce Works: a scenario  

    (photograph: )

    An electronics brand for example, might use IBM Smarter Commerce integrated options for buying elements, marketing items and capabilities, and transacting revenue as well as beginning and client service.  

    at the start, the electronics business would use the organisation Integration & administration answer to establish the right suppliers, manipulate complex relationships and contracts, and collaborate and display screen agency efficiency to be certain timely and productive beginning of raw materials.  once able to take its new line of items to market, the business would use the client cognizance & Analytics solution to assess unique insights about its buyers to more desirable form centered advertising campaigns.  

    The company would also call on the move-channel crusade administration solution to define consumer segments and goal advertising campaigns. by way of using Digital advertising and marketing Optimization, the business could create the right advertising mix throughout different channels of interaction such as mobile, social, internet and in-keep.  

    subsequent, the enterprise would put together to sell its new line of items via on-line and retail keep channels by means of deploying the go-channel selling and shop solutions finely tuned for IBM POWER7 servers.  The company would also use Sterling Configure-price-Quote and Retail save solutions point of service (POS) to provide patrons with the convenience of browsing online through a versatile birth mannequin that contains in-keep pickup.  

    finally, the company would set up after-sale carrier to make certain timely beginning and ongoing customer support the usage of the IBM start, service, and assist answer. IBM Case manager is purchasable for more advanced provider requests.

    For more tips on IBM Smarter Commerce, seek advice from:

    Contact:Mike Azzi,

    supply IBM

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    St. Petersburg State University Wins Prestigious IBM-Sponsored "Battle of the Brains"

    EKATERINBURG, Russia, June 25, 2014 /PRNewswire/ -- Three students from St. Petersburg State University have emerged as World Champions of the 38th Annual World Finals of the ACM International Collegiate Programming Contest (ICPC) sponsored by IBM (NYSE: IBM).  Headquartered at Baylor University and known as the Battle of the Brains, the world's oldest and most prestigious programming competition challenged 122 university teams to solve complex real-world problems under a strict five hour deadline. 

    Hosted by Ural Federal University, the event activities exposed students to key emerging industry trends, such as cognitive computing and IBM's Watson. One of the most significant innovations in IBM's history, Watson is revolutionary in its ability to interact in natural language, process vast and disparate forms of big data and learn from each interaction. Exploring Watson's capabilities was a unique opportunity for the contest participants.

    In a test of teamwork, speed and skill, the contest challenged students to solve the most computer programming problems in the least amount of time. Demonstrating the elite talent of its team members, St. Petersburg State University successfully solved seven problems in five hours. The World Champions return home with "The World's Smartest Trophy," as well as awards and offers of employment or internships with IBM and other leaders of the IT industry.

    "As a leading technology company, IBM recognizes the importance of providing opportunities for students from around the world to discover and embrace the latest technological innovations," said Alain Azagury, Director of IBM Software Group Technical Strategy, Member of IBM Academy of Technology and Sponsorship Executive of the ACM-ICPC. "The ACM-ICPC assembles the world's best computing students and challenges them with scenarios of real world issues. They believe these students are the future leaders of their field and are committed to nurturing their development as they conclude their studies and prepare to enter the global workforce. They hope some of these remarkable problem solvers will contribute to helping us build a smarter, more efficient planet."

    In addition to the contest, participants had the opportunity to explore some of the technologies made in IBM's Research and Development Labs and network with world-leading technology experts. The opportunity for students to discover Ekaterinburg, a vibrant city straddling the European and Asian continents, and interact with peers from around the world completed this once-in-a-lifetime experience. 

    "The ACM-ICPC is a wonderful opportunity for students from around the world to come together, collaborate, and exchange different views and experiences," said Dr. Bill Poucher, ICPC Executive Director and Baylor University Professor. "I am excited to see what these students will do with the mastery they've gained from this contest and from each other as they continue their academic and professional pursuits as ACM members." 

    A live broadcast of the contest, facilitated by SKB Kontur, aired on 

    Moscow State University, Peking University and National Taiwan University finished the competition in second, third and fourth places, all earning the coveted gold medals. The regional champions are New York University (North America Region); St. Petersburg State University (Europe Region); Alexandria University – Faculty of Engineering (Africa and the Middle East Region); Instituto Militar de Engenharia (Latin America Region); Peking University (Asia Region); and University of New South Wales (South Pacific Region).

    This year's top twelve teams that received medals are:

  • St. Petersburg State University (Gold, World Champion)
  • Moscow State University (Gold, 2nd Place)
  • Peking University (Gold, 3rd Place)
  • National Taiwan University (Gold, 4th Place)
  • University of Warsaw (Silver, 5th Place)
  • Shanghai Jiao Tong University (Silver, 6th Place)
  • The University of Tokyo (Silver, 7th Place)
  • University of Zagreb (Silver, 8th Place)
  • St. Petersburg National Research University of IT, Mechanics and Optics (Bronze, 9th Place)
  • National Research University Higher School of Economics (Bronze, 10th Place)
  • Tsinghua University (Bronze, 11th Place)
  • Comenius University (Bronze, 12th Place)
  • The 122 teams that competed in the World Finals emerged from local and regional ICPC competitions held this past fall. Initially, selection took place from a field of more than 300,000 students in computing disciplines worldwide. A record number of students advanced to the regional level, as 32,043 contestants from 2,286 universities in 94 countries on six continents competed at more than 300 sites, all with the goal of earning one of the coveted 122 invitations to Russia.

    About the ACM-ICPC Headquartered at Baylor University, the ACM-ICPC is a global competition among the world's university students, nurturing new generations of talent in the science and art of information technology. For more information about the ACM-ICPC, including downloadable high resolution photographs and videos, the complete World Finals roster and final standings, visit ICPC headquarters and ICPCNews. Additional information can be found via the "Battle of the Brains" podcast series. For IBM's insights, visit the company's University Relations page. Follow the contest on Twitter @BrainBattleICPC and @ICPCNews, #ICPC2014. 

    About IBMIBM is the world's largest information technology and service provider. IBM invests in high business values and strategic markets such as big data analytics, cloud computing and cognitive computing. Made with IBM, these capabilities address the needs of clients and the society. IBM software engineers around the globe work to solve real-world business issues for clients in more than 170 countries. IBM provides industry solutions in areas such as health care, finance, smarter commerce, smarter cities, energy, utility, communications, public service, transportation, manufacturing, and many others.  For more information, visit

    About ACM ACM, the Association for Computing Machinery, is the world's largest educational and scientific computing society, uniting computing educators, researchers and professionals to inspire dialogue, share resources and address the field's challenges. ACM strengthens the computing profession's collective voice through strong leadership, promotion of the highest standards, and recognition of technical excellence. ACM supports the professional growth of its members by providing opportunities for life-long learning, career development, and professional networking.

    About Ural Federal University  Ural Federal University is one of the leading research institutions in Russia, focusing on economics, social sciences, humanities, natural sciences and mathematics. Since 2008 it bears the name of its former student, Boris Yeltsin, who in 1991 was elected the first president of the Russian Federation. The university has 18 departments which offer over 120 bachelor's and 80 master's programs. The university's enrollment is over 45,000 students, including more than 6,000 students studying information technologies and computer science. As the host of the 2014 ACM-ICPC World Finals, Ural Federal University becomes the second Russian university to host the contest, following St. Petersburg National Research University of Information Technologies, Mechanics and Optics (ITMO), the 2013 host.

    About SKB Kontur SKB Kontur is one of the largest software developers in Russia. The company is a well-known leader in the sphere of software for EDI, technologies for accounting and business administration automation. Founded more than a quarter of a century ago, SKB Kontur continues to grow dynamically. High growth rates are based on innovations developed through its large R&D department. The company's new products are differentiated by original and simple solutions that use unique technologies. Of particular note, 13 ACM-ICPC Ural finalists work at SKB Kontur.

    Media Contact:  Rebecca Masterbone  For the International Collegiate Programming Contest (ICPC) Tierney  (215) 


    How to Add Gamification to Your B2B Marketing Strategy

    See how, SAP, IBM, Ford and Facebook use gamification for everything from lead gen to sales and CX

    “I hate games” said no one ever.

    Who doesn’t love a good game? Since the first arcade game was installed in 1971, the gaming industry has seen tremendous growth and is a $91 billion industry today. From Pac-Man to Angry Birds to Grand Theft Auto, games are a major source of entertainment for players from all background and ages. The joy of competition and the allure of the high score has driven people to spend a lot of their time and money gaming. So, it is only natural that businesses use this proven engagement strategy to drive bottom line growth.  

    What is gamification?

    Defined as the “process of using game concepts and mechanics to engage users and change behavior”, gamification at its core is applying gaming principles and strategies in a non-game context. It’s intended to give potential customers a fun and easy way to engage with a brand while providing some sort of incentive to influence their behavior. According to Lea Sorrentino, Senior Digital Strategist at Bunchball, one of the most important things to consider while integrating game mechanics into your marketing strategy is

    Understanding your audience and what motivates them, having access to systems and performance data that drives your goals, creating a user experience that shows progress, provides feedback and creates a career path.

    The concept of gamification in marketing has been around for some time now, but until recently it was restricted to the realm of B2C marketers. Traditionally, most B2B applications of gamification focused on sales enablement, but that is slowly changing. One of the primary reasons behind B2B brands embracing gamification is the incredible opportunity it provides to measure and monitor engagement with a target audience. 

    What makes gamification work? Marissa Aydlett, SVP of Marketing at Appboy says,

    Marketers are incentivized by what makes their job easier and what positively impacts business—which makes gamification an interesting approach to explore.  Demandbase is an example of a B2B brand doing this well. They send direct mailers, personalized emails and messages to engage users while leveraging various channels and interesting gamification promotions to incentivize users. Organizations can also deploy gamification internally to encourage collaboration across marketing, sales and other teams and offices that leads to better results.

    A 2010 Harvard Business Review study on what motivated people at their jobs, found that an overwhelming number of people were motivated by a sense of progress. Game mechanics are essentially tools that measure and report data, and this data represents progress. Answer five more questions to level up. Refer a colleague and unlock a deal. Of course, for marketers, gamification isn’t all games. You’ve got metrics to achieve and ROI to measure. What do you hope to accomplish from your gamification strategy? What kind of behavior can you expect to drive? And most importantly, how will you leverage gamification in the B2B context? 

    Drive online community engagement

    As a marketer, you probably know how challenging it is to build and engage a thriving B2B brand community. Gamifying the community experience can help you drive engagement. SAP’s community network has over 2.5 million users including SAP employees and representatives from its vast corporate customer base. Members share information and answer questions about SAP products, repost key questions, and even help update and edit FAQs for different topics.

    “That means the majority of the content, the majority of the responses is actually happening by their customers,” states Mario Herger, Senior Innovation Strategist at SAP. “Those people are popping up as leaders in the area.”

    To gamify the community, SAP reviews how users are helping other users with social sharing of important community threads, solving typical user problems, commenting on certain products or issues, reposting, answering questions and overall activity are all desired goals.

    As a reward, SAP designates certain active users as “expert” in different areas. Experts enjoy a special status in the online community when they share information or answer questions.

    SAP’s online community is a quintessential example of gamification done well. Its reward program fulfills community members’ fundamental need for autonomy, competence and reliability, thereby driving long-term engagement. 

    Lead generation

    Lead generation is perhaps one of the key challenges for marketers reliant on inbound marketing. The sheer number of blogs, brands, and business profiles clamoring for attention out there, have made traditional methods of capturing lead information ineffective.

    Think about it, if your lead generation were to be fun and entertaining, you’d be so much more successful than the vanilla “please fill out this opt-in form” routine. To segment your target audience and to sell to them effectively, you’ll need to collect and organize relevant lead information. Gamifying your customer facing content will not only help you attract a lot more leads but will also help you keep them there by making experiences more engaging. This is the perfect tool for you to get those opt-ins and sign-ups. Companies like (Intuit’s financial management solution) have successfully experimented with gamification to drive top of the funnel leads. Here’s how Mint is mining future leads through gamification:

    This is a simple quiz that featured on a Mint computer game intended for high school teens. The game asked questions related to personal finances in the real-world context. But what’s really interesting about this game, is that Mint is actually investing in leads. The target audience for this game are not going to be consumers anytime soon, however Mint is using gamification to talk to a demographic that will soon develop into their target persona.

    Speaking about creating a gamification framework, Marissa Aydlett, SVP of Marketing at Appboy says, “Laying out the framework for data structure is incredibly important, as it guides the way for leveraging user behavior to modify and personalize each individual user's experience. Through user data insights, organizations can deploy incentivized upsells, loyalty programs or access to areas of your product offering where they otherwise would not have engaged. In order to drive ROI, you need to understand what users are doing to help personalize their experience with your brand.”    

    Another great example of B2B gamification done right is IBM’s Innov8 platform. Innov8 is a part of an academic initiative by IBM to explain business process management (BPM) to students across universities in America. They gamified the training process and became an instant hit within a few days of going live in 2009. For IBM, Innov8 proved to be the proverbial golden goose, becoming IBM’s top lead generator. The objective of the game is to “Level-up your skills and discover how to make their Planet smarter, revolutionize industries and solve real-world business, environmental and logistical problems.” Top executives across leading organizations embraced the game. Within 5 months of its release to the general public, the game resulted in 100X the investment put into it. Tracking the people who played the game, resulted in phenomenal sales for IBM. Innov8 is free to play, but users need to sign up before playing.

    For B2Bs already using email automation for lead generation, gamification is an excellent way to keep customers coming back. Integrating game tactics into your email lead generation strategy is actually pretty simple – make email signup a participation requirement. Your tool’s drip campaign capabilities can send regular reminders to customers, encouraging them to keep engaging. Moreover, major email automation providers such as Eloqua, MailChimp, Clickback, TargetHero, Campaign Monitor, etc. can help you track the success (open rates & CTRs) of your gamification strategy. 

    Sales training and performance management

    If gamification can give your marketing efforts a boost, so can it to your sales team as well. According to an Aberdeen Group study of top performing sales teams, after financial compensation, the next key motivators for sales professionals are internal recognition, and competition.

    7 ways gamification improves the effectiveness of your sales team:

  • Clearly defines goals and metrics:Gamification takes the guesswork out of goals, measurement and end-results.
  • Improves long-term performance:Traditional incentive programs such as contests might help change short-term behavior, but they rarely inspire on-going improvements. Gamification is easier to manage and does require significant resource allocation.
  • Prompt and effective onboarding:Gamification can help new hires and associates quickly assimilate into the organization - it jumpstarts engagement, reduces turnaround time and significantly shortens the onboarding time.
  • Clearly defines goals and metrics:Gamification takes the guesswork out of goals, measurement and end-results.
  • Provides individualized motivation: Through gamification, each sales rep receives a unique experience mapped to their personal behaviors, as well as formal training and coaching in both sales and product knowledge.
  • Improves resource adoption and utilization: Organizations utilizing gamification can motivate their sales rep to input high-quality, accurate data into the CRM system, while amping-up knowledge sharing between partners from external channels.
  • Delivers real-time feedback: As gamification constantly monitors performance and results, your sales reps receive real time feedback, rather than having to wait for weekly meeting or annual reviews.
  • Offers better customer experience: Engaged, well-trained sales reps are more likely to deliver a superior customer experience.
  • Considering how competitiveness has been an integral component to sales success, it’s only logical to add sales gamification into your sales team.  Furthermore, factors such as training programs, operations and team management have a direct impact on your revenue. While organizations should be looking at gamification as a long-term strategy, Sorrentino believes that sales gamification must be frequently optimized to ensure relevancy in the program. He says, “Sales organizations tend to leverage community and competition more than most programs. But people are fundamentally motivated by the same intrinsic concepts: purpose, progress, mastery, autonomy, and community. Sales implementation should be long-term engagements but should be frequently optimized. Goals and targets change, which means the program has to grow. It is not about being short-term or long-term, it is about maintaining relevancy in the program.”

    The potential to test and apply gamification to your sales team is virtually limitless. It could be as simple as setting up a leaderboard (although a leaderboard doesn’t really qualify as a game) to complex CRM integrations. To be effective, your gamification strategy for sales performance management must combine motivation, data and interactive design. Integrating these elements will help you promote collaboration and other high value behaviors throughout your sales channels, ultimately driving more revenue for your business.

    Automobile giant Ford wanted to improve the effectiveness of its sales and service reps across 450 dealerships. To do so, they integrated gamification into their employee Learning Management System, which led to a whopping 471% increase in site usage. After gamifying the system, sales and service reps could work toward individual and team goals, compete with other dealerships and receive real-time feedback as they engaged in desired behaviors. The company also found a positive correlation between engagement and KPI metrics, including revenue and customer satisfaction.Gamification can lead to tangible, measurable improvements in business performance. Technology providers such as ConnectLeader, Appboy and Bunchball can help you put gamification to work to increase employee engagement, improve training and drive win rates from your sales team. 

    Improving customer experience 

    We know how critical positive customer experiences are. Gamifying the customer experience takes more than just adding points or badges. Designing a better customer experience requires a strategic shift, one based on in-depth analysis of the current state of your customer journey. You can either gamify individual touchpoints or entire sections of the customer journey. 

    Any key customer touchpoint could make use of gamification, from product exploration on your website to interactive troubleshooting. However, you must remember that great gamification simplifies customer interaction with your brand. It must overcome the pain points of your customer experience. 

    4 Strategies for crafting better customer experience:

  • Easy sign-up process: Customers appreciate a registration process. Avoid long forms or lengthy questions. Try to eliminate all barriers for a customer to join.
  • Personalize offers: Personalized offers inspire customers to purchase more and fosters brand advocacy.
  • Keep the rules simple: Loyalty programs need easy-to-understand rules. If your rules are complicated and confusing, customer will quickly lose interest in the rewards program.
  • Reward non-purchase activity: Make it easy for your customers to earn points. Most loyalty programs are abandoned because customers get bored with the slow reward accumulation.
  • Facebook’s bug bounty program is a classic example of gamifying customer experience through crowdsourcing. Google, Uber, Mozilla and Adobe, all run bug bounty programs that reward users who help keep the community safe by reporting vulnerabilities in their services. 

    Several banks and other financial institutions gamify their product exploration experiences with product quizzes and trivia. By infusing basic gamification elements like this, you can help your customers find appropriate products quickly and it is way more fun way than reading fine print. 

    What’s next in gamification? Marrisa says, “Smart marketers understand that the world is evolving. Users are active on multiple devices across variety of channels. Marketers need to use gamification across these different channels so a single user feels like they are engaging in one fluid and holistic experience.” 

    Game on!

    Many brands have achieved great success with gamification to motivate customers toward action. You could too. 

    If you’re thinking of introducing gamification into your marketing strategy, it’s best to test the water first. Start with small competitions, quizzes, and challenges that reward users differently and see what works best for your audience. Rinse and repeat. Good luck!

    Widgy: New Tree Editor Has Roots in CMS

    Widgy is a new heterogeneous tree editor, built on Python/Django, that takes the “tree” analogy one step further. By integrating with Mezzanine CMS, it allows users to edit or create (“groom and grow,” if you will) web pages and other data as if they were branches on a tree.

    This HTML editor claims to be much more. Its drag-and-drop interface targets website creators who want control without knowing code, but if you happen to already be tech-savvy, this translates into a system that’s simple and easy-to-use. Repositioning widgets is a breeze, and because Widgy is proudly open-source, you’ll have a lot of add-ons to choose from.

    This tree editor is the latest brainchild of Fusionbox, a Denver-based web design firm started in 2001. While they mainly focus on client-specific online marketing and design, they also develop software to help there clients—and everyone else—with DIY projects. Widgy is their latest in a series of open-source software committed to simplifying the lives of online businesses.

    Widgy CMS

    Widgy was recently unveiled at the PyCon 2014 conference in Montreal in mid-April. The fruits of their “baby” come after more than a year of building it and even longer conceptualizing it. The reception was generally positive, with interested programmers already coming up with ideas for what it can do. “This is exactly why I wanted to open source widgy in the first place,” remarked one of Widgy’s programmers.   

    Now, let’s look at the fine points of what Widgy offers.

    Edit any heterogeneous, tree-structured data, not just HTML

    This could be an immense relief to those in an industry that uses such data, but for the majority of us just looking for something to help their websites, it’s irrelevant.

    Integrate with Mezzanine CMS

    If you’re looking to expand your variety of page types beyond TinyMCE, Widgy can help.

    Widget Mastery

    Widgy handles widgets well, which makes sense considering its name. Widgets are Django ModelForms; no additional JavaScript is needed for most widgets, and it’s possible to override the form template or include your own SCSS files to customize how they work.

    The compatibility framework ensures that widgets go where you put them and stay there. Plus, with its advanced link network, widgets like Button can link to other models.

    Page Builder

    Widgy can shoulder the burden of building web pages if you don’t know HTML, and has common and advanced widgets to help.

    Review Queue

    Standard review queue lets you set permissions on who can see what, review version changes, schedule future publications, and preview changes.

    Benefits of Django

    Feel free to use the Django authentication framework for choosing who sees what, the Django haystack search for advanced searches, the Django debug toolbar for troubleshooting, and Django-require for optimizing your editor static assets. It’s all part of the package. You can also use any Django apps you want with Plug-ins.

    The Bottom Line

    Widgy is still just a newborn, but it shows promise. It seems to be geared to a specific type of user with specific needs, so perhaps most of you don’t have a use for it.

    However, if you’re interested in what it can do and want to try it out, test the demo version or install the whole thing here.

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