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M6040-520 IBM Retail Store Solutions Sales Professional mastery test

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Test Code : M6040-520
Test Name : IBM Retail Store Solutions Sales Professional mastery test
Vendor Name : IBM
: 48 Real Questions

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IBM IBM Retail Store Solutions

Albertsons Joins IBM meals have faith Blockchain network To music Romaine Lettuce From Farm To shop | killexams.com Real Questions and Pass4sure dumps

Eugene, Oregon, usa - July 20, 2014: Albertsons food market area in Eugene, Oregon. Albertsons gives grocery meals products as well as pharmaceuticals and each day family items throughout the USA northwest with greater than a 1000 locations.

Getty

Albertsons groups, some of the greatest food and drug agents within the united states, is becoming a member of IBM’s blockchain-primarily based food believe community. Albertsons, which operates practically 2,300 stores throughout the usa, will begin piloting IBM food have faith to increase how food is traced from farm to save shelf.

Blockchain expertise has the capabilities to be transformational for us as they further construct differentiation on their clean brand, stated Anuj Dhanda, Albertsons businesses’ Chief counsel Officer. food protection is a extremely significant step. throughout the provenance of the products enabled by blockchain, the ability to music each circulate from the farm to the client's basket, may also be very empowering for their purchasers.”

Albertsons plans to pilot IBM food have confidence to aid overcome the boundaries which have existed when a traceback is initiated for top-possibility meals items like romaine lettuce. The main grocery enterprise will birth by tracing bulk romaine lettuce from certainly one of its distribution centers and will then explore expanding to different food categories during its distribution network.

distinctive excessive-profile buyer advisories from the centers for disease handle and Prevention and the food and Drug Administration show the need to find greater productive techniques of tracing products and identifying seemingly sources of contamination in a timely method, spoke of Jerry Noland, Albertsons corporations’ VP of food protection & great Assurance. consequently, dealers are exploring new technologies to increase the infrastructure that underpins the international food provide chain.”

enhancing Transparency For marketers And patrons

in addition, the addition of Albertsons to the IBM food believe network will help bring blockchain-based food traceability to each consumers and trade avid gamers. due to the fact that a blockchain community is a equipment of checklist that may also be used to hint and authenticate objects as they move in the course of the give chain, a digital checklist of each transaction or interaction may also be created for meals items. From a packaging date, to the temperature at which an merchandise became shipped, to its arrival on a food market shelf, this increased transparency can address a broad range of food pleasant concerns for major dealers and consumers.

as an example, the main European grocery chain, Carrefour, is also a member of IBM’s food trust network. according to Suzanne Livingston, IBM’s food TrustTM providing Director, Carrefour joined the community with the intent of sharing tractability statistics with their consumers.

As a customer, that you may go into a Carrefour store and scan a QR code together with your mobile. using the Carrefour app, this will carry traceability assistance from IBM’s meals have confidence without delay to the purchaser. nearly all of food marketers on board the meals have confidence community need to at last permit this. part of the community is ready development in a retailer’s deliver chain so that they have more desirable visibility, however dealers also wish to increase consumer believe in meals and loyalty in manufacturers. Now, they are becoming that assistance into the fingers of patrons.”

And whereas the IBM meals have confidence network turned into at first centered to make certain meals defense, Livingston also elements out that now retailers are joining for a few different motives related to the give chain. emerging use situations encompass guaranteeing bigger best materials, complying with different food standards, cutting back food waste and featuring transparency to patrons to display that items are genuine.

The entire food industry is area to recalls for all food items. They started with the theory of getting greater worried with recollects, as this would help shop funds and make sure that consumers wouldn’t be suffering from contaminated meals, talked about Livingston. youngsters, they began to look boom in the solution extra round resolution making in the supply chain. for instance, retailers need better high-quality components, compliance with specifications, and to in the reduction of meals waste whereas offering transparency to patrons to show that items are genuine. we're additionally working a whole lot with facts analytics insights for their valued clientele, while giving consumers a better view into the place their foods come from.”

Sharing facts In A transforming into meals Ecosystem

presently, the IBM food have faith network carries more than 50 manufacturers across the food ecosystem. And whereas Albertsons is joining different leading food and drug retailers like Walmart and Carrefour, a blockchain community is basically strongest when it contains multiple, diverse members that kind a transacting ecosystem.

here's a key reason why the IBM meals trust network can permit businesses throughout the meals ecosystem - that might otherwise be considered as “competitors” - to onboard and share data. based on IBM, food believe individuals are recommending or mandating that their provide chain partners, similar to downstream suppliers, be part of the network. here's intended to deliver a more finished view of the total lifecycle of a meals product.

on the grounds that first introducing IBM food have faith, they have met a number of milestones that exhibit the route towards reworking the conclusion-to-end meals system, observed Raj Rao, IBM food Trusts’ conventional manager. nowadays, they are further scaling the community to bring blockchain-based traceability to a good wider cross-component of retailers, suppliers and conclusion consumers. by working with the suitable sellers in all places the realm, IBM food have confidence is truly assisting to deliver a safer and greater clear meals gadget for all.”

apparently ample, the primary principal grocery retailer to join IBM’s meals trust community turned into Walmart. based on Livingston, Walmart even helped book the design of IBM’s food trust gadget.

Walmart helped form the governance model that even competing companies need to agree and subscribe to to be able to work in a worldwide ecosystem like the meals have confidence community. Walmart helped bring on board one of the crucial preliminary founding agencies to e book this governance model and answer design, enabling us to do issues in another way from different blockchain options operating in the food ecosystem. Now that Albertsons is coming on board, they could be a participant of that governance model and may be a part of their growing to be, world group.”


inspecting IBM's Sale Of Retail shops options | killexams.com Real Questions and Pass4sure dumps

No result found, are trying new keyword!Toshiba TEC (OTC:TSHTF) will acquire IBM's (IBM) retail store aspect-of-sale solutions company. The agreement permits both to tap the turning out to be smarter commerce probability. A multi-12 months enterprise associate ...

Albertsons will use IBM’s blockchain community to hint romaine lettuce supply chain | killexams.com Real Questions and Pass4sure dumps

Albertsons agencies, one of the vital largest food and drug sellers within the U.S., is joining the blockchain-based mostly IBM meals have faith community to support retain song of items within the meals provide chain corresponding to romaine lettuce.

That’s important, as tainted romaine hospitalized dozens of americans in late 2018. With the transparent decentralized ledger know-how of blockchain, IBM could be capable of extra precisely tune where meals originates and goes, from farm to save shelf.

The addition of Albertsons corporations to the IBM food have faith network brings greater than 50 manufacturers across the food ecosystem to blockchain-based mostly food traceability. it'll support allow more desirable transparency and collaboration, and sooner or later, a safer food deliver chain, the organizations referred to.

Blockchain is a equipment of checklist that can be used to trace and authenticate objects as they stream in the course of the give chain. It creates a digital list of each transaction or interplay – from a packaging date to the temperature at which an merchandise changed into shipped, to its arrival on a food market shelf.

This increased transparency can address a extensive range of food great concerns, from meals defense to freshness, to verifying certifications reminiscent of biological or fair exchange, to waste discount, sustainability, and greater.

The know-how is being used to make the conclusion-to-conclusion food ecosystem greater clear and trustworthy. It has the competencies to radically change broad, nationwide food remembers into productive, exact eliminations of recalled products. Already, greater than five million meals products have been traced on the answer.

Albertsons agencies, which operates practically 2,300 outlets throughout the U.S., will begin piloting IBM food have confidence for tracing bulk romaine lettuce from one among its distribution centers, then explore expanding to other meals classes all through its distribution network.

Above: How blockchain tracking works.

photograph credit: IBM

“Blockchain technology has the knowledge to be transformational for us as they additional construct differentiation on their fresh brand,” observed Anuj Dhanda, chief information officer of Albertsons organizations, in a statement. “meals safety is a very giant step, though the provenance of the items enabled by using blockchain, the capacity to tune each movement from the farm to the client’s basket, can be very empowering for their valued clientele.”

Albertsons agencies plans to pilot IBM meals trust to assist overcome the present limitations to a traceback for a product like romaine and is investigating how to use the expertise to help make sure the provenance of its extensive personal manufacturers portfolio.

A blockchain network is strongest when it comprises varied, distinctive participants that form a transacting ecosystem. that is why IBM meals trust makes it possible for organizations from throughout the meals ecosystem to be a part of and share information. Already, some IBM food have confidence contributors either advocate or mandate that their deliver chain companions, reminiscent of downstream suppliers, be a part of the network. this is supposed to convey a more finished view of the complete lifecycle of a food product.

“for the reason that first introducing IBM meals have faith, they have met a couple of milestones that reveal the path toward reworking the end-to-end food equipment,” mentioned Raj Rao, everyday manager of IBM meals trust, in a press release. “nowadays, they are additional scaling the network to deliver blockchain-based traceability to an excellent wider go-part of sellers, suppliers and end consumers. by using working with the appropriate sellers everywhere the realm, IBM food believe is truly assisting to provide a safer and extra clear food system for all.”

IBM food believe permits businesses to onboard via loads of alternatives, including offering guided onboarding to help manufacturers personalize their solutions and involving IBM functions for consulting expertise. once onboarded, individuals have entry to utility programming interfaces (APIs) and developer tutorials, that are overtly available on-line through IBM DeveloperWorks to ease integrations with third-birthday celebration applied sciences, enterprise methods, and other records sources.

IBM food have confidence is one of the biggest and most lively non-crypto blockchain networks nowadays. it is purchasable as a subscription carrier for members of the food ecosystem.


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Boulder and Broomfield counties' Top 50 employers: IBM still largest local company | killexams.com real questions and Pass4sure dumps

Every year, the Daily Camera takes an employment snapshot of Boulder and Broomfield counties' private sector by ranking the area's largest employers.

The Camera's annual Top 50 Largest Employers of Boulder and Broomfield Counties report ranks these private-sector employers by the number of full-time workers they employ in the two-county area.

In addition to labor force moves, the listing can be gleaned for trends affecting the local private sector.

For example, the boom in the craft brewing industry helped to vault Longmont's Oskar Blues Brewery to No. 33 on the list and continued double-digit growth in the natural products industry resulted in Whole Foods Market and Fresca Foods adding employees and Gaiam Inc. rejoining the rankings.

For the fourth straight year, IBM Corp. tops the rankings with an estimated 2,800 employees.

Broomfield-based Ball Corp. supplanted fellow Broomfield firm Level 3 Communications Inc. in the No. 2 slot as the result of the telecommunications and Internet service provider firm's announcement this month that it is laying off 150 employees statewide and 700 workers company-wide.

The process

To compile its list, the Camera ran announcements seeking entries and also contacted hundreds of businesses.

The newspaper ranked the companies by the number of full-time employees based in Boulder and Broomfield counties. The rankings are meant to gauge activity specifically within the private sector and do not include government agencies or nonprofit groups.

This means that absent from this list are large employers such as the University of Colorado, which employs more than 7,000 people; school districts such as Boulder Valley and St. Vrain that employ 4,000 workers and 3,364 workers, respectively; hospitals, such as the 1,265-employee Longmont United Hospital; municipalities such as the city of Boulder, which employs 1,250 people; and government labs such as the 1,400-person UCAR.

Companies were asked to submit the number of full-time employees, but some submitted figures that possibly included part-time employees. Alternatively, a drop in employment from last year could indicate that part-time employees were provided in figures submitted for the 2012 list.

Notable employment changes include a significant jump in the workforces for King Soopers, as last year's ranking was based on an estimate that appears to have not included the grocer's newest location in Broomfield, and for Urban Lending Solutions, which has been on a hiring spree statewide.

Non-disclosure

This year, some of the area's top employers either could not be reached for participation or declined to disclose local site information. These firms include IBM, Oracle, Walmart, Target, GE, McLane Western; Dot Hill; McKesson; Webroot; Cisco, ZOLL and Ericcson.

To rectify these issues of non-disclosure and to ensure the area's biggest employers (those with more than 700 employees) are represented accurately, the Camera used information from public documents and figures gathered by municipalities and economic development organizations to obtain employment figures.

In cases where a business is a division of a larger entity, the parent company's financial information may appear and is noted in that manner. A company's local site or regional headquarters is listed as the address, if it is applicable. In cases where there is no single division or regional headquarters, the parent company's address is listed.

If a company is privately held and did not disclose sales or earnings, the term "WND" is used to indicate the company would not disclose information and subsequent research or public documents did not provide an answer. Revenue and earnings from publicly traded companies were obtained via Securities and Exchange Commission filings.

Some foreign entities' financial figures have been calculated into dollars using the conversion rates as of the end-date of the full- or fiscal-year's earnings report.

The companies' descriptions have been edited for grammar, clarity and space.

In addition to the information submitted by companies, the Camera obtained information from SEC filings, financial wire service information, financial Web sites, state and local economic development organizations, and the Camera archives to compile this report.

TOP 50 LARGEST EMPLOYERS

1.) IBM Corp.

Address: 6300 Diagonal Highway, Boulder, 80301

Phone: 303-924-6300

Website: ibm.com

Stock exchange/symbol: NYSE/IBM

Full-time employees in Boulder/Broomfield counties: 2,800 (estimate)

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 434,246

Last year's rank/employees: No. 1 with 2,800 employees (estimate)

Local executive: Pete Lorenzen

2012 revenue: $104.5 billion

2012 net income/(loss): $16.6 billion

Description: Armonk, N.Y.-based IBM provides integrated services that leverage information technology and deep knowledge of business processes.

Update: None provided.

2.) Ball Corp. (including Ball Aerospace & Technologies Corp.)

Address: Ball Corp. headquarters: 10 Longs Peak Drive, Broomfield, 80021; Ball Aerospace: 1600 Commerce St., Boulder, 80301

Phone: 303-469-3131

Website: ball.com

Stock exchange/symbol: NYSE/BLL

Full-time employees in Boulder/Broomfield counties: 2,545 (Ball Corp.: 160; Ball Aerospace: 2,385)

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 15,000

Last year's rank/employees: No. 3 with 2,033 (Ball: 301, Ball Aerospace: 1,732)

Local executive: John A. Hayes

2012 revenue: $8.7 billion (Ball Corp.); $876.8 million (Ball Aerospace)

2012 net income/(loss): $403.5 million (Ball Corp.); $84.7 million (Ball Aerospace)

Description: Broomfield-based Ball Corp. specializes in the packaging of beverage, food and household items. Its Boulder-based subsidiary, Ball Aerospace & Technologies, develops and manufactures spacecraft, advanced instruments and sensors, components and other technologies for strategic, tactical and scientific applications.

Update: None provided.

3.) Level 3 Communications Inc.

Address: 1025 Eldorado Blvd., Broomfield, 80021

Phone: 720-888-1000

Website: level3.com

Stock exchange/symbol: NYSE/LVLT

Full-time employees in Boulder/Broomfield counties: 2,454* (adjusted for recently announced layoffs of 150 workers in Colorado)

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 10,000* (adjusted for recently announced layoffs of 700 workers companywide)

Last year's rank/employees: No. 2 with 2,346 employees

Local executive: Jeff Storey

2012 revenue: $6.4 billion

2012 net income/(loss): ($422 million)

Description: Level 3 Communications is a global provider of telecommunication services, delivering data, voice, video and managed solutions leveraging a reliable, secure network.

Update: Level 3 earlier this month announced workforce cuts that would affect 700 employees across the company and 150 workers in Colorado.

4.) Oracle Corp.

Address: 500 Eldorado Blvd., Broomfield, 80021

Phone: 303-464-4000

Website: oracle.com

Stock exchange/symbol: Nasdaq/ORCL

Full-time employees in Boulder/Broomfield counties: 1,980 (estimate)

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 120,000

Last year's rank/employees: No. 4 with 1,975 employees (estimate)

Local executive: N/A

2012 revenue: $37.2 billion

2012 net income/(loss): ) $10.9 billion

Description: Redwood Shores, Calif.-based Oracle provides integrated business software and hardware systems.

Update: None provided.

5.) Covidien (Surgical Solutions Group, Respiratory and Monitoring Solutions business)

Address: Surgical Solutions: 5920 Longbow Drive, Boulder, 80301; Respiratory and Monitoring Solutions: 6135 Gunbarrel Ave., Boulder, 80301

Phone: Surgical Solutions: 303-530-2300, Respiratory and Monitoring Solutions: 303-305-2300

Website: covidien.com

Stock exchange/symbol: NYSE/COV

Full-time employees in Boulder/Broomfield counties: 1,830 (Surgical Solutions: 1,400; Respiratory and Monitoring Solutions: 430)

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 38,000

Last year's rank/employees: No. 5 with 1,870 employees (Surgical Solutions: 1,420, Respiratory and Monitoring Solutions: 450)

Local executive: Surgical Solutions: Chris Barry, Respiratory and Monitoring Solutions: Robert J. White

2012 revenue: $11.9 billion (parent company)

2012 net income/(loss): $1.9 billion (parent company)

Description: Ireland-based Covidien is a leading health care products company that creates a diverse range of product lines in two segments: medical devices and medical supplies.

Update: In July, Covidien completed the spinoff of its pharmaceutical business.

6.) Walmart

Address: 702 Southwest Eighth St., Bentonville, Ark., 72716

Phone: 479-273-4000

Website: walmart.com

Stock exchange/symbol: NYSE/WMT

Full-time employees in Boulder/Broomfield counties: 1,450 (estimate)

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 2 million

Last year's rank/employees: No. 6 with 1,400 employees (estimate)

Local executive: N/A

2012 revenue: $469.2 billion

2012 net income/(loss): $17 billion

Description: Bentonville, Ark.-based Wal-Mart Stores Inc., which does business as Walmart, operates discount retail stores worldwide.

Update: Walmart earlier this year confirmed plans to open a Walmart Neighborhood Market grocery store in the Diagonal Plaza shopping center in Boulder. That store is expected to open in October.

7.) Urban Lending Solutions

Address: 11802 Ridge Parkway, Suite 200, Broomfield, 80021

Phone: 303-996-8900

Website: urban-ls.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 1,389

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 1,558

Last year's rank/employees: No. 14 with 698 employees

Local executive: Dan Chitwood

2012 revenue: WND

2012 net income/(loss): WND

Description: Pittsburgh-based Urban Lending Solutions is a provider of professional services to the mortgage industry.

Update: ULS was ranked No. 15 in the Inc. 500 list of fastest-growing companies in the financial services industry and No. 205 across all industries. In the Black Enterprise magazine's Top 100 list, ULS ranked No. 1 in revenue in the services industry and No. 16 overall among companies listed in the Top 100.

8.) Seagate Technology

Address: 389 Disc Drive, Longmont, 80503

Phone: 720-684-1900

Website: seagate.com

Stock exchange/symbol: Nasdaq/STX

Full-time employees in Boulder/Broomfield counties: 1,307

Part-time employees in Boulder/Broomfield counties: 41

Worldwide employees (full-time): 53,190

Last year's rank/employees: No. 7 with 1,101 employees

Local executive: Jeff Mason

2012 revenue: $14.4 billion

2012 net income/(loss): $1.8 billion

Description: Cupertino, Calif.-based Seagate designs, manufacturers and markets hard disk drives and storage solutions for a wide range of applications including enterprise, desktop, mobile computing, consumer electronics and branded products.

Update: None provided.

9.) King Soopers, a division of The Kroger Co.

Address: 65 Tejon St. Denver, 80223

Phone: 303-778-3100

Website: kingsoopers.com

Stock exchange/symbol: NYSE/KR (parent company)

Full-time employees in Boulder/Broomfield counties: 916

Part-time employees in Boulder/Broomfield counties: 726

Worldwide employees (full-time): 343,000

Last year's rank/employees: No. 18 with 600 employees (estimate)

Local executive: N/A

2012 revenue: $96.8 billion (parent company)

2012 net income/(loss): $1.5 billion (parent company)

Description: Denver-based King Soopers is a division of the Kroger Co., a Cincinnati-based grocery chain operator.

Update: None provided.

10.) Hunter Douglas Window Fashions Division (a part of Hunter Douglas Group NV)

Address: One Duette Way, Broomfield, 80020

Phone: 303-466-1848

Website: hunterdouglas.com

Stock exchange/symbol: Parent company's stock trades on the Amsterdam exchange

Full-time employees in Boulder/Broomfield counties: 868

Part-time employees in Boulder/Broomfield counties: 11

Worldwide employees (full-time): 16,600

Last year's rank/employees: No. 9 with 866 employees

Local executive: Richard M. Pellett

2012 revenue: $2.5 billion (parent company)

2012 net income/(loss): $164 million (parent company)

Description: Hunter Douglas Window Fashions Division, a part of the Netherlands-based Hunter Douglas Group, is the largest product development and manufacturing facility within Hunter Douglas North America, which is the leading manufacturer of custom-made window fashions and a major producer of architectural products.

Update: Proprietary Silhouette window shadings with the LiteRise cordless lifting system were named Product of the Year by the Window Covering Manufacturers Association. This is just one of the products designed, developed and manufactured at the Window Fashions division and exported to consumer markets in 38 countries on six continents, with demand steadily growing and expanding.

11.) Emerson Process Management

Address: 7070 Winchester Circle, Boulder, 80301

Phone: 303-530-8400

Website: emersonprocess.com

Stock exchange/symbol: NYSE/EMR

Full-time employees in Boulder/Broomfield counties: 834

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 135,000

Last year's rank/employees: No. 8 with 871 employees

Local executive: Neal Ingram

2012 revenue: $24.4 billion (parent company)

2012 net income/(loss): $2.02 billion (parent company)

Description: Emerson Process Management is a business of St. Louis-based Emerson Electric Co.. Emerson Process Management's Boulder location delivers Micro Motion flow and density measurement technologies including the first two-wire Coriolis meter, a range of high capacity Coriolis meters and the new low-flow measurement technology for a wide range of industries and applications around the world.

Update: None provided.

12.) Target Corp.

Address: 1000 Nicollet Mall, Minneapolis, Minn., 55403

Phone: 612-304-6073

Website: target.com

Stock exchange/symbol: NYSE/TGT

Full-time employees in Boulder/Broomfield counties: 800 (estimate)

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 361,000

Last year's rank/employees: No. 10 with 800 employees (estimate)

Local executive: N/A

2012 revenue: $73.3 billion

2012 net income/(loss): $3 billion

Description: Minneapolis-based Target classifies itself as an upscale discount retailer. Target's first store opened in Roseville, Minn., in 1962.

Update: None provided.

13.) Intrado Inc.

Address: 1601 Dry Creek Drive, Longmont, 80503

Phone: 720-494-5800

Website: intrado.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 774

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 1,068

Last year's rank/employees: No. 11 with 752 employees

Local executive: George K. Heinrichs

2012 revenue: WND

2012 net income/(loss): WND

Description: Longmont-based Intrado, a subsidiary of Omaha, Neb.-based West Corp., provides emergency communication services and technology to agencies and telecommunication companies across the globe. Intrado employees support more than 260 million 911 calls annually.

Update: In December 2012, Intrado announced plans to provide a new service to critical-infrastructure entities on high-frequency spectrum from 3 megahertz to 30 megahertz, a service once reserved for maritime use. Recently, Intrado entered a strategic partnership with the Competitive Carriers Association to bring a comprehensive Text-to-9-1-1 solution to CCA members.

14.) DigitalGlobe Inc.

Address: 1601 Dry Creek Drive, Suite 260, Longmont, 80503

Phone: 303-684-4000

Website: digitalglobe.com

Stock exchange/symbol: NYSE/DGI

Full-time employees in Boulder/Broomfield counties: 701

Part-time employees in Boulder/Broomfield counties: Four

Worldwide employees (full-time): 1,305

Last year's rank/employees: No. 15 with 688 employees

Local executive: Jeff Tarr

2012 revenue: $421.4 million

2012 net income/(loss): $39 million

Description: Longmont-based DigitalGlobe is a leading global provider of commercial high-resolution Earth imagery products and services. Sourced from the company's advanced satellite constellation, the images and services support a variety of uses within defense and intelligence, civil agencies, mapping and analysis, environmental monitoring, oil and gas exploration, infrastructure management, internet portals and navigation technology.

Update: In January 2013, DigitalGlobe and GeoEye Inc. announced the completion of their merger. Earlier this month, DigitalGlobe announced plans to move its corporate headquarters to Broomfield from Longmont.

15.) (TIE) Staples Inc.

Address: 1 Environmental Way, Broomfield, 80021

Phone: 303-664-2000

Website: staples.com

Stock exchange/symbol: Nasdaq/SPLS

Full-time employees in Boulder/Broomfield counties: 700 (estimate)

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 50,020

Last year's rank/employees: No. 13 with 700 employees (estimate)

Local executive: N/A

2012 revenue: $24.4 billion

2012 net income/(loss): ($210.7 million)

Description: Framingham, Mass.-based Staples and its subsidiaries operates as an office supply company.

Update: None provided.

15.) (TIE) Amgen Inc.

Address: 4000 Nelson Road, Longmont, 80503

Phone: 303-401-1000

Website: amgen.com

Stock exchange/symbol: Nasdaq/AMGN

Full-time employees in Boulder/Broomfield counties: 700

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 20,000

Last year's rank/employees: No. 12 with 725 employees

Local executive: Stephen Lam

2012 revenue: $17.3 billion

2012 net income/(loss): $4.3 billion

Description: Thousand Oaks, Calif.-based Amgen discovers, develops and delivers human therapeutics. Amgen therapeutics were developed to help millions of people in the fight against cancer, kidney disease, rheumatoid arthritis, bone disease and other serious illnesses.

Update: None provided.

17.) Whole Foods Market Inc.

Address: 1821 30th St., Unit A, Boulder, 80301

Phone: 303-440-5220

Website: wholefoodsmarket.com

Stock exchange/symbol: Nasdaq/WFM

Full-time employees in Boulder/Broomfield counties: 646

Part-time employees in Boulder/Broomfield counties: 230

Worldwide employees (full-time): 53,100

Last year's rank/employees: No. 20 with 559 employees

Local executive: Will Paradise

2012 revenue: $11.7 billion

2012 net income/(loss): $465.6 million

Description: Austin, Texas-based Whole Foods Market is a leading natural and organic foods supermarket and America's first national certified-organic grocer.

Update: None provided.

18.) Lockheed Martin (Lockheed Martin Information Systems, Global Services; Lockheed Martin Coherent Technologies; Lockheed Martin Space Systems)

Address: Lockheed Martin IS&GS: 6304 Spine Road, Boulder, 80301, Lockheed Martin Coherent Technologies: 135 S. Taylor Ave., Louisville, 80027

Phone: IS&GS: 303-581-4200, Coherent Technologies: 303-604-2000

Website: lockheedmartin.com

Stock exchange/symbol: NYSE/LMT

Full-time employees in Boulder/Broomfield counties: 606 (IS&GS: 476, Coherent Technologies: 119, Space Systems: 11)

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 120,000

Last year's rank/employees: No. 17 with 636 employees (IS&GS: 476, Coherent Technologies: 160)

Local executive: IS&GS: N/A, Coherent Technologies: Ken Washington

2012 revenue: $47.2 billion

2012 net income/(loss): $2.7 billion

Description: Bethesda, Md.-based Lockheed Martin is a global security company that is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services.

Update: None provided.

19.) (TIE) Sandoz Inc.

Address: 2555 W. Midway Blvd., Broomfield, 80020

Phone: 303-466-2400

Website: us.sandoz.com

Stock exchange/symbol: NYSE/NVS

Full-time employees in Boulder/Broomfield counties: 600

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 26,000 (Sandoz); 127,724 (parent company)

Last year's rank/employees: No. 16 with 650 employees

Local executive: Gaspar Zuniga

2012 revenue: $57.6 billion (parent company); $8.7 billion (Sandoz)

2012 net income/(loss): $9.6 billion (parent company); $1.1 billion (Sandoz)

Description: Sandoz, the generic pharmaceuticals division of Switzerland-based Novartis, is a global leader in the rapidly growing generics industry. The company offers a broad portfolio of approximately 1,100 high-quality, affordable molecules across all major therapeutic areas and approximately 140 countries.

Update: None provided.

19.) (TIE) TransFirst Holdings Inc.

Address: 12202 Airport Way, No. 100, Broomfield, 80021

Phone: 800-654-9256 

Website: transfirst.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 600

Part-time employees in Boulder/Broomfield counties: Three

Worldwide employees (full-time): 938

Last year's rank/employees: No. 19 with 596 employees

Local executive: Steve Cadden

2012 revenue: WND

2012 net income/(loss): WND

Description: Hauppauge, N.Y.-based TransFirst Holdings provides merchant services and credit card processing.

Update: None provided.

21.) Vail Resorts Inc.

Address: 390 Interlocken Crescent, Broomfield, 80021

Phone: 303-404-1800

Website: vailresorts.com

Stock exchange/symbol: NYSE/MTN

Full-time employees in Boulder/Broomfield counties: 579

Part-time employees in Boulder/Broomfield counties: 99

Worldwide employees (full-time): 4,282 (year-round), 19,573 (height of season)

Last year's rank/employees): No. 21 with 542 employees

Local executive: Rob Katz,

2012 revenue: $1 billion

2012 net income/(loss): $16.5 million

Description: Broomfield-based Vail Resorts is a mountain resort company and a leader in luxury, destination-based travel. Vail Resorts operates in three separate, but highly integrated, segments: mountain, lodging and real estate development.

Update: This year, Vail Resorts acquired three resorts: Afton Alps in Minnesota, Mount Brighton in Michigan and the Canyons in Utah. The company anticipates it will spend between $130 million and $140 million in resort capital expenditures in calendar year 2013.

22.) Epsilon

Address: 2550 Crescent Drive, Lafayette, 80026

Phone: 303-410-5100

Website: epsilon.com

Stock exchange/symbol: NYSE/ADS (parent company)

Full-time employees in Boulder/Broomfield counties: 478

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 5,090 (Epsilon), 10,700 (parent company)

Last year's rank/employees): No. 26 with 430 employees

Local executive: Arlene Lacharite

2012 revenue: $3.6 billion (parent company) $996 million (Epsilon)

2012 net income/(loss): $422.3 million (parent company)

Description: Epsilon, a subsidiary of the Dallas-based Alliance Data Systems Corp., is a global leader in creating customer connections that build brand and business equity.

Update: In November 2012, Epsilon acquired the Hyper Marketing (HMI) group of companies, which at the time was the largest privately held marketing services agencies in the United States.

23.) Qualcomm Inc.

Address: 6180 Spine Road, Boulder, 80301

Phone: 303-247-6000

Website: qualcomm.com

Stock exchange/symbol: Nasdaq: QCOM

Full-time employees in Boulder/Broomfield counties: 475

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 35,816

Last year's rank/employees): Not listed.

Local executive: N/A

2012 revenue: $19.1 billion

2012 net income/(loss): $6.1 billion

Description: San Diego-based Qualcomm provides a wide range of wireless solutions and services. The company is one of the largest producers of fabless semiconductors and of wireless chipset and software technology, which powers the majority of all 3G/4G devices commercially available today.

Update: None provided.

24.) Markit

Address: 5718 Central Ave., Boulder, 80301

Phone: 303-417-9999

Website: markitondemand.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 460

Part-time employees in Boulder/Broomfield counties: Zero

Worldwide employees (full-time): 3,200

Last year's rank/employees): No. 25 with 433 employees

Local executive: Catherine Allegra

2012 revenue: WND

2012 net income/(loss): WND

Description: Boulder-based Markit On Demand, which is part of London-based Markit, designs, builds and hosts websites and mobile apps for clients in the financial services, media and health care industries.

Update: In 2012, Markit On Demand created F2 (openf2.org), an open-source web integration framework for the financial industry and hosted an industry hackathon. The company also introduced an opportunity for employees to do charity and service work, giving each employee three days a year to use at their discretion.

25.) Ricoh Company LLC

Address: 6300 Diagonal Highway, Boulder, 80301

Phone: 610-296-8000

Website: ricoh-usa.com

Stock exchange/symbol: Company trades on the Nikkei exchange

Full-time employees in Boulder/Broomfield counties: 450

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 109,000

Last year's rank/employees: No. 22 with 500 employees

Local executive: Jeff Paterra

2012 revenue: $23 billion (parent company)

2012 net income/(loss): ($564 million)

Description: The Boulder site is the home of Ricoh's production print market segment (formerly InfoPrint Solutions) and is part of Malvern, Penn.-based Ricoh Americas Corp. The Boulder unit provides a wide range of business solutions, including printers, software, professional services and other offerings targeted to service bureaus, direct mailers, multi-channel marketers, data centers, commercial and in-plant printers.

Update: None provided.

26.) The WhiteWave Foods Company

Address: 12002 Airport Way, Broomfield, 80021

Phone: 303-635-4000

Website: whitewave.com

Stock exchange/symbol: NYSE/WWAV

Full-time employees in Boulder/Broomfield counties: 441

Part-time employees in Boulder/Broomfield counties: Three

Worldwide employees (full-time): 2,600

Local executive: Gregg Engles

Last year's rank/employees: No. 23 with 466 employees

2012 revenue: $2.3 billion

2012 net income/(loss): $113.7 million

Description: Broomfield-based The WhiteWave Foods Company is a leading consumer packaged food and beverage company that manufactures, markets, distributes and sells branded plant-based foods and beverages, coffee creamers and premium dairy products throughout North America and Europe.

Update: WhiteWave's goal is to change the way the world eats for the better, and during the past 12 months, through strong leadership and the passion of its employees, the company made great strides in making that goal a reality. In late 2012, under the direction of WhiteWave's management team, the company completed a successful IPO that raised $368 million in net proceeds and successfully launched a variety of award-winning new products and also completed a spinoff from the Dallas-based Dean Foods Co.

27.) Crocs Inc.

Address: 6328 Monarch Park Place, Niwot, 80503

Phone: 303-848-7000

Website: crocs.com

Stock exchange/symbol: Nasdaq/CROX

Full-time employees in Boulder/Broomfield counties: 424

Part-time employees in Boulder/Broomfield counties: 26

Worldwide employees (full-time): 4,807

Last year's rank/employees: No. 27 with 425 employees

Local executive: John McCarvel

2012 revenue: $1.1 billion

2012 net income/(loss): $131.3 million

Description: Niwot-based Crocs is a designer, manufacturer, distributor and worldwide marketer of footwear for women, men and children.

Update: None provided

28.) Spectra Logic Corp.

Address: 6285 Lookout Road, Boulder, 80301

Phone: 303-449-6444

Website: spectralogic.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 371

Part-time employees in Boulder/Broomfield counties: Seven

Worldwide employees (full-time): 443

Last year's rank/employees: No. 30 with 355 employees Local executive: Nathan C. Thompson

2012 revenue: WND

2012 net income/(loss): WND

Description: Boulder-based Spectra Logic provides tape and disk-based data backup and archive products and serves the data storage needs of SME and enterprise IT, federal government, high performance computing, media and entertainment and video surveillance markets.

Update: Spectra Logic continued to experience growth and momentum having installed more than half an exabyte of tape storage capacity in first half of its 2013 fiscal year.

29.) Wells Fargo

Address: 1242 Pearl St., Boulder, 80302

Phone: 800-869-3557

Website: wellsfargo.com

Stock exchange/symbol: NYSE/WFC

Full-time employees in Boulder/Broomfield counties: 350

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 270,000

Last year's rank/employees: No. 34 with 300 employees

Local executive: Sam Inman

2012 revenue: $91.2 billion

2012 net income/(loss): $18.9 billion

Description: San Francisco-based Wells Fargo & Company is a nationwide, diversified, community-based financial services company with $1.4 trillion in assets. Founded in 1852, Wells Fargo provides banking, insurance, investments, mortgage and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, and the Internet (wellsfargo.com), and has offices in more than 35 countries to support the bank's customers who conduct business in the global economy.

Update: None provided.

30.) CP+B

Address: 6450 Gunpark Drive, Boulder, 80301

Phone: 303-628-5100

Website: cpbgroup.com

Stock exchange/symbol: Nasdaq/MDCA

Full-time employees in Boulder/Broomfield counties: 335

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 750 (CP+B), 7,984 (parent company)

Last year's rank/employees: No. 28 with 400 employees

Local executive: Andrew Keller

2012 revenue: $1.1 billion (parent company)

2012 net income/(loss): ($85.4 million) (parent company)

Description: CP+B, a member of the New York-based MDC Partners network, has a client list that includes Microsoft, KRAFT and Mondelez International, Domino's Pizza, MetLife, Applebee's, Charles Schwab, SAS, Arby's and Best Buy. CP+B has more than 750 employees worldwide, collaborating across five factories: Boulder, Miami, Los Angeles, London and Gothenburg, Sweden.

Update: This year, CP+B was named agency of record for The Charles Schwab Corp. and The Boys and Girls Club of America, and landed a good deal of key business, including Fruit of the Loom, Aspen Dental, Arby's, Applebee's, Grey Poupon and Diesel Watches. The agency also has continued to strengthen its relationship with Microsoft by winning back the Windows Phone account, working with Bing and launching Windows 8 in 21 countries, and also expanded its relationship with KRAFT, working with the firm on a number of brands, winning several new ones and handling Milka in more than 22 countries.

31.) Safeway Inc.

Address: 6900 S. Yosemite, Denver

Phone: 303-843-7670

Website: safeway.com

Stock exchange/symbol: NYSE/ SWY

Full-time employees in Boulder/Broomfield counties: 291

Part-time employees in Boulder/Broomfield counties: 521

Worldwide employees (full-time): 171,000

Last year's rank/employees: No. 31 with 353 employees

Local executive: Al Duran

2012 revenue: $44.2 billion

2012 net income/(loss): $596.5 million

Description: Pleasanton, Calif.-based Safeway operates grocery stores.

Update: None provided.

32.) Elevations Credit Union

Address: 2300 55th St., Boulder, 80301

Phone: 303-443-4672

Website: elevationscu.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 286

Part-time employees in Boulder/Broomfield counties: 23

Worldwide employees (full-time): 311

Last year's rank/employees: No. 33 with 312 employees

Local executive: Gerry Agnes

2012 revenue: $64.6 million

2012 net income/(loss): $10.6 million

Description: Boulder-based Elevations Credit Union, founded on the campus of the University of Colorado in 1952, provides banking services to more than 100,000 members and has more than $1.3 billion in assets. In addition to offering online banking, Elevations has 10 branches that serve Adams, Boulder, Broomfield and Larimer counties, as well as more than 5,000 shared branching service centers and 30,000 CO-OP ATMs nationwide.

Update: Elevations Credit Union expanded mortgage finance and wealth management operations, which enabled Elevations to diversify its revenue streams and increase service levels for its membership. The credit union generated more than $760 million in first mortgages during 2012.

33.) Oskar Blues Brewery

Address: 1800 Pike Road, Longmont, 80501

Phone: 303-776-1914

Website: oskarblues.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 271

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 360

Last year's rank/employees: Not listed.

Local executive: Dale Katechis

2012 revenue: $33.4 million

2012 net income/(loss): $7.1 million

Description: Longmont-based Oskar Blues Brewery makes craft beer, operates restaurants and runs REEB, a mountain bike company.

Update: Oskar Blues opened the fast-casual ChuBurger restaurant in Longmont and built a second brewery in Brevard, N.C.

34.) Fresca Foods Inc., Fresca Brands Innovation Group

Address: 95 CTC Blvd., Louisville, 80027

Phone: 303-996-8881

Website: frescafoodsinc.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 270

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 270

Last year's rank/employees: No. 37 with 236 employees

Local executive: Todd Dutkin

2012 revenue: WND

2012 net income/(loss): WND

Description: Louisville-based Fresca Foods has a 20-year heritage of producing and marketing high-quality natural food products and building great brands. Fresca partners with entrepreneurs with terrific products, proven demand and big ideas; and provides supply chain, brand management and growth capital to brands that deliver wholesome, tasty and unique food products.

Update: In 2012, Fresca added three new partners: Plum Organics (recently acquired by Campbell's Soup Co.), Love Grown Foods and Boulder Ice Cream. Fresca also expanded its manufacturing and warehouse capacity to 250,000 square feet and achieved the highest marks in an ethical audit by a consortium of the world's largest food companies.

35.) Xilinx Inc.

Address: 3100 Logic Drive, Longmont, 80503

Phone: 720-652-3600

Website: xilinx.com

Stock exchange/symbol: Nasdaq/XLNX

Full-time employees in Boulder/Broomfield counties: 240

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 3,329

Last year's rank/employees: No. 35 with 255 employees

Local executive: Dan Gibbons

2012 revenue: $2.2 billion

2012 net income/(loss): $487.5 million

Description: San Jose, Calif.-based Xilinx is a global provider of programmable platforms, with more than 50 percent market share in the programmable logic device segment of the semiconductor industry.

Update: None provided.

36.) (TIE) Balfour Senior Living

Address: 1331 Hecla Drive, Louisville, 80027

Phone: 303-867-6400

Website: balfourcare.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 230

Part-time employees in Boulder/Broomfield counties: 90

Worldwide employees (full-time): 320

Last year's rank/employees: No. 39 with 226

Local executive: Michael K. Schonbrun

2012 revenue: WND

2012 net income/(loss): WND

Description: Louisville-based Balfour Senior Living is a locally owned and managed senior living rental community that offers a full continuum of care.

Update: None provided.

36.) (TIE) Research Electro-Optics

Address: 5505 Airport Blvd., Boulder, 80301

Phone: 303-938-1960

Website: reoinc.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 230

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 232

Last year's rank/employees: No. 40 with 225 employees

Local executive: Paul Kelly

2012 revenue: $35 million

2012 net income/(loss): WND

Description: Boulder-based Research Electro-Optics is a volume manufacturer of high-precision thin film coatings, optics and optomechanical assemblies for the ultraviolet through the long-wave infrared. REO also produces high-performance HeNe lasers and serves markets such as semiconductor process equipment, aerospace and defense systems, telecom, laser manufacturers, materials processing and life sciences instrumentation.

Update: REO officials say they've remained focused on continuing to grow the business through partnerships with current customers and investment in channel development and diversification of markets.

38.) Celestial Seasonings, WestSoy Tofu

Address: Celestial Seasonings: 4600 Sleepytime Drive, Boulder, 80301, WestSoy Tofu: 6123 Arapahoe Road, Boulder, 80303

Phone: Celestial Seasonings: 303-530-5300, WestSoy: 303-530-6899

Website: hain-celestial.com, celestialseasonings.com, westsoytofu.com

Stock exchange/symbol: Nasdaq/HAIN

Full-time employees in Boulder/Broomfield counties: 227 (Celestial Seasonings: 199, WestSoy: 28)

Part-time employees in Boulder/Broomfield counties: 58 (Celestial Seasonings)

Worldwide employees (full-time): 4,071

Last year's rank/employees: No. 38 with 231 employees (Celestial Seasonings 200, WestSoy: 31)

Local executive: Peter Burns (Celestial Seasonings)

2012 revenue: $1.7 billion

2012 net income/(loss): $114.7 million

Description: For more than 40 years, Celestial Seasonings, which, like the WestSoy Tofu plant, is a subsidiary of the Lake Success, N.Y.-based The Hain Celestial Group, has created all-natural specialty teas. The brand currently offers more than 70 varieties of herbal, green, black, wellness, Rooibos and chai teas, as well as ready-to-drink tea beverages such as raw, organic Kombucha and natural shots.

Update: None provided.

39.) Google Inc.

Address: 2590 Pearl St., Suite 110, Boulder, 80302

Phone: 303-245-0086

Website: google.com

Stock exchange/symbol: Nasdaq/GOOG

Full-time employees in Boulder/Broomfield counties: 225

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 44,777

Last year's rank/employees: No. 42 (tie) with 200 employees

Local executive: Scott Green

2012 revenue: $50.2 billion

2012 net income/(loss): $10.7 billion

Description: Founded in 1998, Mountain View, Calif.-based Google is a global technology leader focused on improving the ways people and businesses connect with information. Google's mission is to organize the world's information and make it universally accessible and useful.

Update: The Google Boulder office has product development teams for Google Drive, Google Now, Geo and Payments. It also has a significant recruiting lead generation team along some sales and marketing personnel

40.) CordenPharma Colorado

Address: 2075 N. 55th St., Boulder, 80301

Phone: 303-442-1926

Website: cordenpharma.com/facilities/colorado/

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 205

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 1,800

Last year's rank/employees: No. 42 (tie) with 200 employees

Local executive: N/A

2012 revenue: WND

2012 net income/(loss): WND

Description: Boulder-based CordenPharma Colorado, one of Frankfurt-based CordenPharma's multiple cGMP facilities across Europe and the United States, is a pharmaceutical contract manufacturing organization. CordenPharma Colorado also is a highly accomplished manufacturing facility, with the flexibility to handle sophisticated manufacturing techniques while readily adapting to the ever changing market demand for new products.

Update: None provided.

41.) MWH Global

Address: 380 Interlocken Blvd., Suite 200, Broomfield, 80021

Phone: 303-410-4000

Website: mwhglobal.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 201

Part-time employees in Boulder/Broomfield counties: Three

Worldwide employees: 6,135

Local executive: Alan Krause

Last year's rank/employees: No. 24 with 435 employees

2012 revenue: WND

2012 net income/(loss): WND

Description: Broomfield-based MWH Global is a strategic consulting, technical engineering and construction services firm that serves as a leader in the wet infrastructure sector. MWH specializes in providing a full-range of services and offering services beginning in the initial planning phases through construction and asset management and partners with clients in multiple industries to implement projects and programs that focus on water, energy, natural resources and infrastructure.

Update: MWH is the program manager for the $988 million Southern Delivery System Program, a regional project that will bring water from the Arkansas River stored in Pueblo Reservoir to Colorado Springs, Fountain, Security and Pueblo West Metropolitan District.

42.) Array BioPharma Corp.

Address: 3200 Walnut St., Boulder, 80301

Phone: 303-381-6600

Website: arraybiopharma.com

Stock exchange/symbol: Nasdaq/ARRY

Full-time employees in Boulder/Broomfield counties: 200* (reflects 20 percent workforce cuts announced earlier this year)

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 200

Last year's rank/employees: No. 36 with 250 employees

Local executive: Ron Squarer, chief executive officer

2012 revenue: $69.9 million

2012 net income/(loss): ($61.9 million)

Description: Array BioPharma Inc. is a biopharmaceutical company focused on the discovery, development and commercialization of targeted small molecule drugs to treat patients afflicted with cancer.

Update: This summer, Array cut its workforce by 20 percent.

43.) Leanin' Tree Inc.

Address: 6055 Longbow Drive

Phone: 303-530-1442

Website: leanintree.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 195

Part-time employees in Boulder/Broomfield counties: 80

Worldwide employees (full-time): 205

Last year's rank/employees: No. 45 with 190 employees

Local executive: Tom Trumble

2012 revenue: WND

2012 net income/(loss): WND

Description: Leanin' Tree specializes in greeting cards.

Update: None provided.

44.) Key Equipment Finance

Address: 1000 S. McCaslin Blvd., Superior, 80027

Phone: 888-301-6238

Website: kefonline.com

Stock exchange/symbol: NYSE/KEY

Full-time employees in Boulder/Broomfield counties: 187

Part-time employees in Boulder/Broomfield counties: Two

Worldwide employees (full-time): 500 (Key Equipment Finance), 15,000 (KeyCorp)

Last year's rank/employees: No. 41 with 203 employees

Local executive: Adam Warner

2012 revenue: $4.3 billion (parent company)

2012 net income/(loss): $858 million (parent company)

Description: Superior-based Key Equipment Finance, an affiliate of Cleveland-based KeyCorp, is one of the largest bank-based equipment finance providers in the United States. The company provides tailored equipment lease and finance solutions for commercial clients and government entities across the United States, Canada and Europe.

Update: In 2012, Key Equipment Finance celebrated its 40th anniversary as a leader in the equipment finance sector. During the past four decades, the company has grown from a three-person business on the Pearl Street Mall to a 500-person organization that serves clients in 17 countries.

45.) Gaiam Inc.

Address: 833 W. South Boulder Road, Louisville, 80027

Phone: 303-222-3600

Website: gaiam.com

Stock exchange/symbol: Nasdaq/GAIA

Full-time employees in Boulder/Broomfield counties: 175

Part-time employees in Boulder/Broomfield counties: 21

Worldwide employees (full-time): 276

Last year's rank/employees: Not listed. Local executive: Jirka Rysavy, Lynn Powers

2012 revenue: $202.5 million

2012 net income/(loss): ($12.9 million)

Description: Founded in Boulder in 1988, the Louisville-based Gaiam is a provider of information, goods and services to customers who value the environment, a sustainable economy, healthy lifestyles, alternative health care and personal development.

Update: None provided.

46.) McGuckin Hardware

Address: 2525 Arapahoe Ave., Boulder, 80302

Phone: 303-442-1822

Website: mcguckin.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 165

Part-time employees in Boulder/Broomfield counties: 62

Worldwide employees (full-time): 165

Last year's rank/employees: No. 49 with 154 employees Local executive: Barry Hight

2012 revenue: WND

2012 net income/(loss): WND

Description: Boulder-based McGuckin Hardware is a retail hardware store.

Update: None provided.

47.) LogRhythm Inc.

Address: 4780 Pearl East Circle, Boulder, 80301

Phone: 303-413-8745

Website: logrhythm.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 162

Part-time employees in Boulder/Broomfield counties: Seven

Worldwide employees (full-time): 235

Last year's rank/employees: Not listed. Local executive: Andy Grolnick

2012 revenue: WND

2012 net income/(loss): WND

Description: Boulder-based LogRhythm is a leader in next-generation security analytics, empowering organizations to detect the most sophisticated cyber threats of today, faster and with greater accuracy than ever before.

Update: LogRhythm continued its rapid growth, moved into a new headquarters site in Boulder, expanded its presence in Europe and launched significant innovations to its award-winning security analytics platform. The company was recognized by Gartner as a "Leader in the Security Information and Event Management Market" and received the Best Buy award as part of SC Magazine's 2012 SIEM Group test.

48.) Omni Financial Services Inc.

Address: 380 Interlocken Crescent, Suite 800, Broomfield, 80021

Phone: 303-530-7770

Website: omni-financial.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 160

Part-time employees in Boulder/Broomfield counties: Zero

Worldwide employees (full-time): 160

Last year's rank/employees: No. 46 with 175 employees Local executive: Scott Priesmeyer

2012 revenue: WND

2012 net income/(loss): WND

Description: Broomfield-based Omni Financial is a national, business-to-business tax resolution firm that is the pioneer of the industry and continues to be an industry leader, growing over the last 18 years from a seven-employee office at 1900 Folsom St. in Boulder to 160 employees today while assisting more than 29,000 businesses across America.

Update: In 2012, Omni Financial capped off its third consecutive year as a finalist by winning the Better Business Bureau Torch Award for Marketplace Trust while also being named a finalist for the CEBA Bill Daniels Business Ethics Award and The Denver Business Journal's Best Places to Work under the direction of General Manager Scott Kaplan, who was nominated for the journal's 40-under-40. During the past two years alone, the Omni Financial Charity Committee raised nearly $50,000 for the Mount Saint Vincent Home in Denver.

49.) WD (a Western Digital company)

Address: 1951 S. Fordham St., Longmont, 80503

Phone: 720-864-4700

Website: wd.com

Stock exchange/symbol: Nasdaq/WDC

Full-time employees in Boulder/Broomfield counties: 158

Part-time employees in Boulder/Broomfield counties: 18

Worldwide employees (full-time): 90,000

Last year's rank/employees: Not listed. Local executive: Harold Teague

2012 revenue: $15.4 billion

2012 net income/(loss): $980 million

Description: Irvine, Calif.-based Western Digital, a storage industry pioneer and longtime leader, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users' data accessible and secure from loss.

Update: Western Digital acquired Hitachi Global Storage Technologies.

50.) SparkFun Electronics

Address: 6175 Longbow Drive, Boulder, 80301

Phone: 303-284-0979

Website: sparkfun.com

Stock exchange/symbol: Privately held

Full-time employees in Boulder/Broomfield counties: 146

Part-time employees in Boulder/Broomfield counties: N/A

Worldwide employees (full-time): 146

Last year's rank/employees: Not listed.

Local executive: Nathan Seidle

2012 revenue: $27.5 million

2012 net income/(loss): WND

Description: Boulder-based SparkFun Electronics is an online hub for do-it-yourself electronics parts, inspiration and knowledge. Since 2003, SparkFun has shared its passion for DIY and hobbyist electronics by providing parts, knowledge and inspiration to help fuel exploration of embedded electronics.

Update: In 2013, SparkFun focused on education and hosted a national tour, which sought to spread the good word on electronics to educators and students alike. SparkFun also broke ground on a new headquarters facility in Boulder County.


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TECHNOLOGY Get all the latest industry news in your inbox.

The Merriam-Webster dictionary defines a “leader” as a person who has commanding authority and influence. The female executives highlighted in the fifth annual Chain Store Age “Top 10 Women in Retail Technology” report — profiled below in alphabetical order — exemplify the innovation and leadership needed to succeed in today’s ever-changing retail environment. They share a record of success that is worthy of emulation by all their peers.

Kristi Argyilan

Kristi Argyilansenior VP, marketing (media, guest engagement and measurement)Target

Kristi Argyilan learned early in her career that a business must stay in a constant state of change if it wants stay relevant. The lesson has helped her transform Target’s approach to customer engagement.

Argyilan has spent her career working with big brands. She started her professional journey as the associate manager, media development for Clorox Company in 1992, where she created the media strategy for the company’s largest brands. She went to work for a variety of advertising agencies, creating media marketing strategies for such companies as Nike, Starbucks, eBay, Dunkin Donuts, TJX and CVS. In 2007, she joined Universal McCann Media Agency as executive VP, global managing partner and quickly moved up the ladder to chief transformation officer.

Throughout all of these roles, she learned an important lesson: “Few companies truly view their brand as an asset, and invest in marketing and guest experience accordingly.”

Target, according to Argyilan, is one of these “few companies” that builds an amazing experience resulting in a strong emotional connection between itself and its customers.

“Their commitment to brand through marketing and customer experience made my jump to Target an easy decision,” Argyilan said.

Since joining Target in 2014, Argyilan has been transforming all paid, owned, earned and shared media channels, focused on strategy, events and measurement. She has also been tasked with creating a new level of customer engagement — one the puts the customer in control.

Constant change driven by ever-evolving customer expectations keeps Argyilan on her toes — and makes her relationships with technology providers especially valuable.

“I am in the lucky position to meet with some of the most advanced data, technology and content companies in the world,” she explained. “I get super excited about the possibilities when you bring different combinations of them to the same table to solve a guest or business problem.”

Argyilan takes the same approach when embarking on transformational projects — initiatives that often require a quicker speed to market. To stay on task, she relies on a team that can offer different points of view that will keep her end-game on point.

“My brain is hard-wired to think conceptually and act with only the first few steps laid out in front of me,” she said. “But to truly accomplish transformation at scale, I need others whose wiring complements mine. A more diverse group of skill sets can bring ideas together; this results in rapid expansion of stronger ideas and longer term success.”

This mindset has helped Argyilan successfully launch a variety of projects, including Target’s media network. The company’s entry into the advertising business offers a high-quality audience-based media product to other advertisers. Additionally, Target is building strong relationships with companies are also changing the marketing and retail landscape, such as Google, Comcast/NBCU, Pinterest and Disney.

“Given the pace of change that society is going through, members of the business community don’t have the luxury of rest,” Argyilan said. “I learned early in my career that a business must continue to change or possibly become extinct. My job is to manage change.”

Julie Averill

Julie Averillexecutive VP, CTOLululemon Athletica

When Julie Averill began pursuing her dream of becoming a CIO, she didn’t get much support.

The fast-rising tech executive recalled that, years back, when she first told people she wanted to be a CIO, those who knew what the position entailed told her it was the most difficult job in a company — and the most lonely. They also told her as a woman, she would be an unlikely candidate.

“But I think all that motivated me because it gave me a challenge and I became focused on what it would take,” she added. “Soon it became a real goal I started working toward, then it became a reality.”

Averill started her professional career in 1999 when, armed with an MBA, she took a position as director of project management at a website development consultancy, moving on to VP of a financial site. In 2003, she joined Nordstrom as VP, selling and marketing systems. She spent a decade there, honing her skills in the demanding and fast-changing world of retail. Among her accomplishments: leading the company’s initiative to deliver store fulfillment capabilities and leading a mobile POS initiative, and integrating Hautelook as a new business model for the retailer.

In 2014, Averill joined REI as VP, information technology. Less than two years later, her dream became a reality when she was named the first CIO of the outdoor apparel and gear retailer, responsible for technology solutions across the company, including stores, digital experiences, marketing and analytics, strategic merchandising, call center, supply chain, and data centers/cloud infrastructure.

In 2017, Averill joined Lululemon Athletica as executive VP, CTO, attracted by the athletic apparel brand’s mission of “putting the customer first.” She keeps a sharp eye out for innovations that create engaging and memorable experiences for customers through all channels, and also for ones that empower store associates and business partners to be more efficient and effective.

Averill, who is tasked with preparing Lululemon for international growth, has created a strong, global technology team that is balanced between the retailer’s corporate base in Vancouver and Seattle.

Averill shares her expertise on various community and non-profit boards. She is an independent director for fast-growing retailer Indochino, where she provides strategic counsel on the custom menswear company’s technology infrastructure and growth strategy.

At home, Averill often counsels her teenage children on their own career goals, encouraging them to focus less on planning their career, and more on applying themselves.

“It’s about understanding what’s uniquely you and being proud of that,” she added. “Set goals, tell people about them, and work hard.”

Susan Carroll-Boser

Susan Carroll-BoserVP of IS & ITWhite Castle Management Company

Technology has always been a family affair for Susan Carroll-Boser.

White Castle Management Company’s VP of IS & IT got her first taste of technology from her tech-savvy parents. Her father held IT positions spanning programming to network security at Ohio Bell, AT&T and IBM. He also set up a network of Unix computers at her childhood home, making Carroll-Boser “comfortable with computers long before personal computers were the norm,” she recalled.

She got even more exposure during annual “Bring your Daughter to Work Day” visits at her father’s various offices. “It made a lasting impression,” she said.

Meanwhile, her mother implemented an ERP system for their family business during Carroll-Boser’s college years, a move “that made everything flow better,” she said. “The idea that you could transform your business process with something so simple intrigued me.”

After graduating from Keller Graduate School of Management of DeVry University with an MBA in information technology, she joined White Castle in 1994 — kicking off a 24-year career with the company. Initially, she focused on administration and support, and then took on analyst positions. Soon, she transitioned into management roles, where she was increasingly exposed to more opportunities, she explained.

She spent 15 years as director of IS, and was recently promoted to VP of IS & IT, a move she credits to her passion for innovation.

Among the initiatives she is most proud of include efforts to pinpoint and decrease internal loss. Additionally, Carroll-Boser is bullish on the company’s Team Member App, “a shared platform that allows us to grow and meet all needs,” she explained.

White Castle is currently testing the app on “Wi-Fi only” smart watches, a huge move since “mobility on the floor is the name of the game in a restaurant,” she explained.

She also championed the company’s loyalty program. Determined to create her own methodology, she applied for a patent.

“Our goal was to drive behavior change segmentation for increased check and visits, but they wanted an entirely different methodology,” she said. “I designed the methodology, and the patent was applied to the entire team of developers.”

Carroll-Boser is most driven by initiatives that work on many platforms, and serve different audiences in a customized way. To that end, she is evaluating artificial intelligence around security (both internal and cyber), data mining, and the impact of natural language processing (NLP) AI on ordering and customer support operations.

Kim Williams-Czopek

Kim Williams-CzopekVP, digital commerceLilly Pulitzer

Kim Williams-Czopek knows the secret to improving the customer experience — create an emotional connection with shoppers. This philosophy fits well with Lilly Pulitzer, where she is VP of digital commerce.

“Increasingly, we’re seeing that customers expect greater relevance than ever before, and you can only be relevant to a customer if you personalize their experience,” she explained in a blog on Monetate’s website.

For Williams-Czopek, this means learning what the customer — not the retailer — wants.

“We need to walk a mile in their customer’s shoes,” she said in the blog. “We can’t just assume they are going to behave the way they want them to.”

Williams-Czopek started focusing on customer-centric experiences some 22 years ago, long before it became an industry strategy. One of her first experiences occurred early in her career, when she was a senior project manager and director of usability and information design for Nexiv Internet Design back in 2000. She oversaw both formal and formal lab-based usability testing sessions. The user responses helped her develop and improve operating processes. Little did she know that this background would help her develop user experiences at Lilly Pulitzer 16 years later.

At Lilly Pulitzer, her team uses “a variety of systems … to track quantitative measures of success,” she explained.

Machine learning is also part of the mix, a solution that helps Williams-Czopek and her team better understand what the customer wants, when they want it, and deliver a more relevant experience faster, according to the blog.

Direct access to customer feedback has helped Lilly Pulitzer create a mobile channel. The company partnered with Mobify to launch a progressive web app (PWA), which functions similar to a mobile app, but is accessed through a search engine query and mobile browser. The first week it launched, mobile traffic jumped 80% and mobile revenue rose 33% compared to a year earlier. Mobile has become the company’s highest traffic channel, according to a company statement.

Customer feedback also helped Lilly Pulitzer redesign its e-commerce site and add functionality to better meet shoppers’ expectations, such as multi-ship capabilities, a buy online, pickup in store service, and a store locator.

“We have a mission to deliver superior digitally-driven retail experiences to their customers, and their new platform … gets us closer to achieving that mission,” she added.

At press time, Williams-Czopek was no longer with Lilly Pulitzer.

Carissa Ganelli

Carissa GanelliChief digital officerSubway

Carissa Ganelli has one mission as Subway’s chief digital officer: “to deliver as much value as possible to their customers.”

Ganelli, a marketing veteran with almost 30 years experience, describes herself as “a rabid customer and fan of Subway, even before I worked for the company.”

Ganelli joined the company as VP of marketing technology in 2016 — just as Subway embarked on its five-year transformation effort. Responsible for the company’s digital media and co-leading the digital division, Ganelli focused heavily on executing all web, social media, email and digital advertising campaigns.

Driven by the potential benefits of personalization, she and her team spearheaded the company’s digital overhaul, which included launching a more responsive website, deploying on-site digital signage, and most importantly, re-launching the company’s mobile app.

The relaunch was an immediate success, producing 25% month-over-month growth in mobile app orders, and the growth of mobile users jumped by 100%. Similarly, the company’s new website doubled its e-commerce orders, she reported.

“We created five years’ worth of development within two years, and the results have been incredible,” Ganelli said. “Our iOS mobile app also has a 4.7-star rating in Apple’s App store — the highest rating their company has ever seen.”

Promoted to chief digital officer in July 2017, Ganell’s first task was to launch the company’s new loyalty program. Available through Subway’s mobile app, the program features digital coupons and offers. Customers earn $2 for every $50 they spend, and also receive “surprise rewards” based on frequency of visits.

Within six weeks of launching the program, the company saw 15% growth in loyalty members. It has also proved a conduit to attract younger, new customers who may not have been loyal customers previously, according to Ganelli.

To further appeal to these new customers, Ganelli saw an opportunity to digitally recreate the “personal touch.” Ganelli and her team to launched a rich communications services (RCS) platform earlier this year which is still in limited tests due to wireless carrier support.

Unlike static text messages sent on a “white screen,” RCS messages contain multimedia data, including color, images, and other media, including short videos. Currently, the test targets customers with specific meal deals, and among customers that receive the messages, “we are seeing tremendous results,” Ganelli said. For example, a price promotion deal on two Footlong subs produced a 140% lift in conversion rate, and a meal deal test produced a 60% lift in click rate over SMS.

Additionally, Subway features a chatbot interface, providing the company with a platform that fosters two-way conversations with customers.

“We are transforming a 53-year old company’s history and using digital channels to make their affordable food more accessible,” Ganelli added. “That is something to be proud of.”

Seemantini Godbole

Seemantini GodboleExecutive VP, CIOLowe’s Cos.

Amid a major restructuring of executive staff at Lowe’s Companies, one of the retailer’s newest appointments is an accomplished tech veteran who is tasked with leveraging technology to support the company’s long-term innovation efforts, such as interactive customer experiences and mobile payments.

Seemantini Godbole joined the home improvement giant as its executive VP and CIO in November, and she brings with her an impressive resume. Godbole, who has 25 years of global technology experience, joined the company from Target where she most recently served as senior VP, digital and marketing technology. Throughout almost nine years with the discounter, she held various leadership roles and helped lead Target’s digital technology transformation, including the re-architecture of the company’s digital platforms and the implementation of agile product management.

Godbole also introduced technology for new customer experiences, including the mobile applications, buy online and pick up in-store and ship from store programs, guest order fulfillment, digital wallet, localized pricing, and customer loyalty and engagement offerings.

Prior to Target, Godbole spent three years as the director of technology at Travelocity, where she directed e-commerce development for the company’s European air, hotel and car operations. Before that, she spent almost 12 years at Sabre Holdings, where she held a variety of senior technology leadership roles.

Marvin R. Ellison, Lowe’s president and CEO, described Godbole as “a proven retail executive” who brings “extensive expertise in transforming digital platforms to drive outstanding results by focusing on the technology needed to improve the customer and associate experience. I am confident Seemantini is the right leader to advance Lowe’s technology efforts for the future.”

For example, Lowe’s continues to step up its commitment to using digital experiences that enable customers to envision how to design and build their homes. Recently, the company launched the Lowe’s Vision app. It leverages augmented (AR) and virtual reality (VR) to enable shoppers to begin planning their renovation needs before they even set foot inside a store.

Other 3D services include Lowe’s “Holo-room How To” virtual reality-based classes, where a virtual reality headset and set of controllers immerses shoppers in a DIY project.

The company is also exploring the long-term role of mobile payments.

Angela Hsu

Angela Hsusenior VP of marketing and e-commerceLamps Plus

Angela Hsu’s passion for learning new things, particularly when it comes to technology, has helped shape her into an e-commerce and digital marketing leader.

Hsu’s retail journey dates back 25 years when she joined Warner Bros. as director, global new business development, for the company’s international stores division. While working at Warner Bros., she learned about retail merchandising, operations and marketing, and used these strategies while working on the company’s global expansion.

After a stint as director, product management and marketing at real estate site move.com, Hsu jumped back into retail, joining Lamps Plus in 2003 as VP, Internet business and marketing, and tasked with growing the company’s fledgling e-commerce business.

“In 2003, Lamps Plus was a category leader in brick-and-mortar, but relatively new in e-commerce. I saw an opportunity to make a difference using my background in retail, analytics and technology,” said Hsu, who became senior VP of marketing and e-commerce in 2017.

During her 16-year tenure at Lamps Plus, the company has grown into the nation’s largest lighting retailer. And Hsu has grown her team to more than 40 people focused on site strategy, SEO, analytics, marketing, PR and social media, marketplace (e.g., Amazon, Walmart), as well as creative services in video, web graphic design and content. Such a wide range of responsibilities make it critical for her to break down internal silos between lines of business.

“Implementing innovation requires key stakeholders throughout the company to work together,” Hsu said. “It is critical to share visions, encourage ideas, and solicit feedback to make sure everyone is on board.”

At any given time, Angela can be involved in multiple projects. Her accomplishments this year included leading a website personalization initiative, increasing the speed of Lamps Plus’ mobile website by nearly 40%, and scaling its AB testing to an enterprise wide operation.

Fluent in three languages — and experienced in the global retail market — Hsu is exploring opportunities to sell Lamps Plus designs through global e-commerce marketplaces, with a special focus on Asia. The company currently sells exclusive designs on Amazon and Walmart.com.

Artificial intelligence is another priority. Lamps Plus uses AI to monitor order status, and to support a chatbot for Facebook and SMS text messages. The next plan is to enter voice-assisted commerce with Google Home and Alexa.

“Innovation is an absolute necessity for us to compete and continue growing the company’s profitability,” she added. It’s also in my DNA. I thrive when I find new technology solutions that solve their challenges or take their customer experience to the next level.”

Ramiya Iyer

Ramiya IyerGroup VP IT, digital stores and RxAlbertsons Cos.

Ramiya Iyer had originally planned to follow in her family’s footsteps and work in finance. But she got bitten by the technology bug back in 1993, when she started writing code while interning as an auditor for the State Bank of India.

“I realized I had a knack for technology and never looked back,” she said.

In 2001, Iyer made the jump to retail technology, joining Walmart’s online division as a senior software engineer.“It was my entry into retail and it was addictive,” she said. She spent the next 13 years moving up the ranks at Walmart’s and Sam’s Club’s online divisions.

After a two-year stint at Levi Strauss & Co. as VP, e-commerce, Iyer joined Albertsons Cos. in 2017 as group VP IT digital and marketing, merchandising. Just about a year later, she was named group VP IT digital stores and Rx. Among her many responsibilities: transforming the company’s legacy systems.

“I consider this transformation a rebirth that is giving the company a fresh start,” she said. “Transformation is about revamping systems to make a big impact and drive customer interaction.”

This philosophy guided Iyer’s redesign of the company’s website, which includes a fresh look and feel and more streamlined fulfillment options, including curbside pickup, as well as a partnership with Instacart that supports same-day delivery of online orders across the chain’s 1,800 stores.

Iyer’s team is also responsible for Albertsons’ automated micro-fulfillment center concept, which will be tested at a store in early 2019. Designed to leverage Albertsons’ existing supply chain and store footprint, it will use artificial intelligence-enabled robots and a system of totes and conveyors to collect items for online grocery orders with the product and deliver to an Albertsons employee, who prepares the order for the customer. The process is expected to take minutes — a fraction of the speed and cost of manual-picking processes.

“At the end of the day, they need to increase service for customers and simplify the shopping experience,” she said.

Simplicity will be a theme in 2019, as Iyer continues looking for ways to take friction out of the shopping experience — especially at checkout. The retailer is currently piloting mobile checkout in one store and plans to roll it out in 2019.

“The key is to transition the shopping from a chore to a fun experience,” Iyer said. “That’s their focus for the new year.”

Heather Marsh

Heather MarshVP, e-commerceJohnston & Murphy

Heather Marsh always has one person uppermost in her mind when it comes to improving Johnston & Murphy’s digital shopping experiences — the customer.

“The consumer is always number one,” she said. “I always consider how they will feel when they change an experience. At the end of the day, they need to deliver value to their consumers.”

Marsh adopted this philosophy while interning at RJ Reynolds in 2004. She recalled that she was struck by how disconnected consumer product goods companies are from the consumer.

“They sell to supermarkets, but really don’t know who is buying the merchandise, or how frequently,” Marsh said. “But retailers control the experience from start to finish.”

Armed with an MBA from Vanderbilt University, Owen Graduate School of Management, Marsh joined footwear company Johnston & Murphy in 2005 as director of customer relationship management. She was tasked to building a database and manage marketing analytics.

Marsh’s passion for IT — and consumer data — helped her rise through the ranks. Not all that long after joining, she was tapped as Johnston & Murphy’s director of e-commerce. The transition revealed to her how “tightly connected” purchase history and CRM data was to the company’s e-commerce operation and, ultimately, the customer’s shopping experience.

In 2013, Marsh was named VP, e-commerce, a role in which she manages all facets of Johnston & Murphy’s online site, including digital marketing, direct mail, consumer analytics and enhancements to the website. She also is responsible for mobile.

Initially, Marsh found it “difficult to tell their story on a small device, acquire customers and get conversions.” But the brand’s mobile strategy as been a hit. The company is seeing a 1% conversion rate on mobile devices. Across all digital devices, conversion is just over 2%, according to Marsh.

“To be successful, you need to stay on top of what is new, how it could benefit the customer and associates, as well as can it save the company money and drive sales.”

Anu Penmetcha

Anu PenmetchaVP digital merchandising and operationsHudson’s Bay Co.

Anu Penmetcha is using her passion for elevating the customer experience to boost the omnichannel game of department store giant Hudson’s Bay Co., parent company of such retailers as Saks Fifth Avenue and Lord & Taylor.

Penmetcha started her career as an engineer in 2003, and quickly be-came attracted to the field of IT. She made the move to consulting in 2005, when she joined Deloitte Monitor. Looking to expand her horizons, she enrolled at the Kellogg School of Management, where had the chance to intern at Amazon.

“Amazon was my first introduction into retail,” Penmetcha recalled. “I loved the online digital experience, and access to real-time data and its impact on the business. It was interesting to see how data can define a specific email campaign, who it is targeted to, and then see the impact in near real-time.”

Upon earning her MBA in marketing and general management in 2008, she rejoined Deloitte, where she took on some of the largest digital retail transformations in United States and the UK. Ultimately, however, Penmetcha wanted a more hands-on experience. In 2014, she joined HBC, as chief of staff for HBC digital. She took on the role of VP of omnichannel in 2016.

“A big piece of this position was finding new ways to look at data experience and drive business decisions, but also to keep a finger on the pulse of innovation, and learn new ways to apply it to their thinking,” she explained.

Most recently, Penmetcha was named VP digital merchandising and operations, tasked with overseeing the retailer’s digital merchandise team and drop ship team.

One of the projects Penmetcha is most proud of is her work on the digital stylist tool available to customers across Saks, Lord & Taylor and Hudson’s Bay. It enables online customers to digitally connect with an in-store associate who can provide personalized, curated assortments to customers through digital tools.

“Our highest converting channel is their associates,” she said. “We rely on this technology to bridge the gap between their physical and digital channels, and get digital tools into the hand of their store associates.”



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