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In a press release on Monday, IBM (NYSE:IBM) announced that it has signed a definitive contract to purchase Cúram software Ltd., a Dublin-primarily based provider of utility, to support executive organizations administer social welfare and health features. The acquisition is a part of IBM’s Smarter Cities initiative and will be integrated into IBM’s application community.  They at present have a $187 Trefis cost estimate for IBM.
See their full evaluation of IBM
About Cúram utility
Cúram software enables cities and governments a single view of benefits and features obtainable throughout agencies, ranges of executive, inner most and not-for-income companies assisting them focus on lowering typical application fees by using making certain that the benefits and functions supplied address core issues. It is used through health and human capabilities, group of workers features and social safety groups worldwide to bring welfare, social assurance and both individual and service provider based social programs.
IBM’s Smarter Cities presents large competencies
IBM’s Smarter Cities initiative helps cities and governments serve citizens better by using adopting more intelligent and productive ways to analyze records, anticipate issues and coordinate supplies. here is a big probability for IBM as research company IDC estimates the new Smarter Cities counsel know-how marke at $34 billion in 2011 and that it is going to grow greater than 18 p.c per year to $57 billion through 2014. The Cúram utility acquisition will aid IBM extend its management in this area.
before this acquisition, IBM has made a few bulletins this year bettering or adding to its Smarter Cities choices for cities and governments. In June, IBM delivered the IBM clever Operations middle, which provides a unified view of all metropolis businesses so officers can predict events and promptly reply. (See large Blue Promotes ‘Smarter Cities’ packages to entice Cities as consumers) Later in October, IBM completed acquisition of i2, a number one provider of intelligence analytics for crime and fraud prevention. (See IBM Sees big Market in Making Cities Safer with i2 Acquisition)
remember How a corporation’s items affect its inventory fee at Trefis
Peter Porter, previously a certified customer executive at IBM‘s (NYSE: IBM) public sector business, joined Oracle (ORCL) as director of federal device sales, G2Xchange and many others said Monday.
He has greater than 30 years of expertise sales experience and is answerable for main a team of gurus that presents Oracle systems to federal civilian agencies.
Porter held a 29-12 months profession at IBM, the place he up to now managed the company’s company development efforts focused on the U.S. Postal provider and revenue of the IBM Smarter Cities portfolio.
previous in his company career, he worked in income positions at Tektronix and Hewlett-Packard.
The branch of fitness and Human features has issued a solicitation for a possible five-year, …
A accepted Dynamics (NYSE: GD) business unit has obtained a $125M contract change from the …
ARMONK, N.Y., July 20, 2017 /PRNewswire/ -- IBM's (NYSE: IBM) Smarter Cities problem software (@CitiesChallenge) could be sending teams of enterprise specialists to five municipalities through 2018 to supply seasoned bono consultative tips on considerations such as cost-effective housing, economic construction, immigration, and public defense.
The 5 recipients – Busan, Korea; Palermo, Italy; San Isidro, Argentina; San Jose, usa; and Yamagata metropolis, Japan -- were selected from a incredibly aggressive pool of more than a hundred cities everywhere that applied for a furnish of consulting features from IBM.
since 2010, IBM's citizenship arm has made such Smarter Cities challenge promises to greater than one hundred thirty cities worldwide chosen from greater than 600 applicants, with basically 800 of IBM's exact specialists offering seasoned bono services valued at greater than USD $68 million. each consulting engagement has a commercial value of USD $500,000.
For the upcoming seasoned bono consultative engagements, IBM may additionally use Watson's cognitive analytics capabilities to establish and take into account city statistics similar to transportation patterns or public health developments. Or, herbal and human-influenced meteorological activities may well be parsed, taken from the world's largest climate records units, recorded with the aid of The climate company, an IBM business. evaluation of such suggestions might also support inform IBM's suggestion to city stakeholders to address their native challenges.
right here's how a customary Smarter Cities problem engagement works: After severe practise, IBM Smarter Cities problem groups, comprising six IBM experts, spend three weeks working carefully with metropolis body of workers in every successful metropolis, examining information a few critical situation dealing with the municipality. crew contributors believe distinctive views on the theme via meeting with local officers, citizens, groups, and not-for-gains. premiere practices used by means of other cities are studied. After working intently with city management, the IBM crew then recommends ingenious and principally tailor-made methods to tackle the challenge.
Smarter Cities challenge engagements have helped cities everywhere to vastly enhance the fine of lifestyles for his or her residents. projects counseled by way of IBM assistance have helped to upgrade advantage of metropolis body of workers, enabled cities to win prestigious awards, and made them extra competitive. listed below are probably the most outcomes executed so far:
Jennifer Ryan Crozier, IBM's vice president of corporate Citizenship & President of the IBM basis, congratulated the winners, saying, "Over the last seven years, we've seen mighty purposes from greater than 800 cities world wide who have proposed ways in which IBM's ability and expertise may aid them to tackle their toughest considerations, but 2017 really stood out. We congratulate this 12 months's winners and appear ahead to taking part with every of them on the Smarter Cities challenge."
A video summarizing IBM Smarter Cities challenge projects will also be considered here and extra historical past about the program and its many successes can be found at www.smartercitieschallenge.org.
observe all of IBM's citizenship initiatives by means of traveling the CitizenIBM weblog at www.citizenIBM.com and on Twitter, at @citizenIBM. For extra assistance about IBM citizenship, please visit www.ibm.com/ibm/responsibility
Contact(s) assistance Ari Fishkind IBM Media Relationsfishkind@us.ibm.com914-499-6420
View original content material with multimedia:http://www.prnewswire.com/information-releases/ibms-smarter-cities-problem-to-help-five-cities-enrich-functions-to-their-residents-300491908.html
Copyright (C) 2017 PR Newswire. All rights reserved
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EKATERINBURG, Russia, June 25, 2014 /PRNewswire/ -- Three students from St. Petersburg State University have emerged as World Champions of the 38th Annual World Finals of the ACM International Collegiate Programming Contest (ICPC) sponsored by IBM (NYSE: IBM). Headquartered at Baylor University and known as the Battle of the Brains, the world's oldest and most prestigious programming competition challenged 122 university teams to solve complex real-world problems under a strict five hour deadline.
Hosted by Ural Federal University, the event activities exposed students to key emerging industry trends, such as cognitive computing and IBM's Watson. One of the most significant innovations in IBM's history, Watson is revolutionary in its ability to interact in natural language, process vast and disparate forms of big data and learn from each interaction. Exploring Watson's capabilities was a unique opportunity for the contest participants.
In a test of teamwork, speed and skill, the contest challenged students to solve the most computer programming problems in the least amount of time. Demonstrating the elite talent of its team members, St. Petersburg State University successfully solved seven problems in five hours. The World Champions return home with "The World's Smartest Trophy," as well as awards and offers of employment or internships with IBM and other leaders of the IT industry.
"As a leading technology company, IBM recognizes the importance of providing opportunities for students from around the world to discover and embrace the latest technological innovations," said Alain Azagury, Director of IBM Software Group Technical Strategy, Member of IBM Academy of Technology and Sponsorship Executive of the ACM-ICPC. "The ACM-ICPC assembles the world's best computing students and challenges them with scenarios of real world issues. They believe these students are the future leaders of their field and are committed to nurturing their development as they conclude their studies and prepare to enter the global workforce. They hope some of these remarkable problem solvers will contribute to helping us build a smarter, more efficient planet."
In addition to the contest, participants had the opportunity to explore some of the technologies made in IBM's Research and Development Labs and network with world-leading technology experts. The opportunity for students to discover Ekaterinburg, a vibrant city straddling the European and Asian continents, and interact with peers from around the world completed this once-in-a-lifetime experience.
"The ACM-ICPC is a wonderful opportunity for students from around the world to come together, collaborate, and exchange different views and experiences," said Dr. Bill Poucher, ICPC Executive Director and Baylor University Professor. "I am excited to see what these students will do with the mastery they've gained from this contest and from each other as they continue their academic and professional pursuits as ACM members."
A live broadcast of the contest, facilitated by SKB Kontur, aired on ICPCLive.com.
Moscow State University, Peking University and National Taiwan University finished the competition in second, third and fourth places, all earning the coveted gold medals. The regional champions are New York University (North America Region); St. Petersburg State University (Europe Region); Alexandria University – Faculty of Engineering (Africa and the Middle East Region); Instituto Militar de Engenharia (Latin America Region); Peking University (Asia Region); and University of New South Wales (South Pacific Region).
This year's top twelve teams that received medals are:
The 122 teams that competed in the World Finals emerged from local and regional ICPC competitions held this past fall. Initially, selection took place from a field of more than 300,000 students in computing disciplines worldwide. A record number of students advanced to the regional level, as 32,043 contestants from 2,286 universities in 94 countries on six continents competed at more than 300 sites, all with the goal of earning one of the coveted 122 invitations to Russia.
About the ACM-ICPC Headquartered at Baylor University, the ACM-ICPC is a global competition among the world's university students, nurturing new generations of talent in the science and art of information technology. For more information about the ACM-ICPC, including downloadable high resolution photographs and videos, the complete World Finals roster and final standings, visit ICPC headquarters and ICPCNews. Additional information can be found via the "Battle of the Brains" podcast series. For IBM's insights, visit the company's University Relations page. Follow the contest on Twitter @BrainBattleICPC and @ICPCNews, #ICPC2014.
About IBMIBM is the world's largest information technology and service provider. IBM invests in high business values and strategic markets such as big data analytics, cloud computing and cognitive computing. Made with IBM, these capabilities address the needs of clients and the society. IBM software engineers around the globe work to solve real-world business issues for clients in more than 170 countries. IBM provides industry solutions in areas such as health care, finance, smarter commerce, smarter cities, energy, utility, communications, public service, transportation, manufacturing, and many others. For more information, visit www.ibm.com/software.
About ACM ACM, the Association for Computing Machinery, is the world's largest educational and scientific computing society, uniting computing educators, researchers and professionals to inspire dialogue, share resources and address the field's challenges. ACM strengthens the computing profession's collective voice through strong leadership, promotion of the highest standards, and recognition of technical excellence. ACM supports the professional growth of its members by providing opportunities for life-long learning, career development, and professional networking.
About Ural Federal University Ural Federal University is one of the leading research institutions in Russia, focusing on economics, social sciences, humanities, natural sciences and mathematics. Since 2008 it bears the name of its former student, Boris Yeltsin, who in 1991 was elected the first president of the Russian Federation. The university has 18 departments which offer over 120 bachelor's and 80 master's programs. The university's enrollment is over 45,000 students, including more than 6,000 students studying information technologies and computer science. As the host of the 2014 ACM-ICPC World Finals, Ural Federal University becomes the second Russian university to host the contest, following St. Petersburg National Research University of Information Technologies, Mechanics and Optics (ITMO), the 2013 host.
About SKB Kontur SKB Kontur is one of the largest software developers in Russia. The company is a well-known leader in the sphere of software for EDI, technologies for accounting and business administration automation. Founded more than a quarter of a century ago, SKB Kontur continues to grow dynamically. High growth rates are based on innovations developed through its large R&D department. The company's new products are differentiated by original and simple solutions that use unique technologies. Of particular note, 13 ACM-ICPC Ural finalists work at SKB Kontur.
Media Contact: Rebecca Masterbone For the International Collegiate Programming Contest (ICPC) Tierney (215) email@example.com
“I would have written you a shorter letter but I didn’t have the time.”
This quote attributed to many different sources sums up what they are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured.
But as marketers that is what you are confronted with. Increasing complexity. It is just one of the trends that will impact your business in the years ahead.
We also need the right tools, platforms and technology to help us scale the huge amounts of data and noise that now confront us online. Here are 7 digital marketing trends that you need to keep your eye on.1. Increasing complexity
Tech is largely to blame for making marketing complex. But it’s also the answer. Making sense of tons of data, always on marketing and the many forms of splintered media is something tech platforms do well.
Right alongside that sits different categories of complex. Facebook advertising is a discipline on its own that requires focus. Then add the dark science of “Search Engine Optimisation” and understanding the many moving parts that require mastery.
The types of media they need to master includes live streaming, Facebook videos and GIFS and Infographics. Then you need to master marketing automation and artificial intelligence tools and platforms.2. Marketing technology
Marketing technology (sometimes called Martech) is continuing to grow. According to Venture Beat there has been over $134 billion invested in this category in startups in just 5 years. In 2018 IDC is predicting that CMO’s will spend $32 billion on buying and implementing Martech solutions.
But the category has 3 core categories. B2B marketing, B2C marketing and advertising technology. It should not be seen as one size fits all.
According to Ajay Agarwal in an article on TechCrunch there is an interesting divide between spending on marketing versus sales between B2B and B2C. B2B companies spend much more on their front end sales than on marketing at a ratio of 10:1. B2C spends a lot more on marketing than sales with an inverse ratio of 10:1.
Maybe they will expect to see Salesforce dominate B2B marketing tech as it is the dominant sales tool for B2B globally.
He sees the key trend and opportunity as one in which a B2C marketing company can create a B2C system of record from the start of the customer journey to sale.3. The rise and rise of algorithms
The beauty at the the birth of social media networks was their simplicity. They flowed past you unfiltered.
Twitter was a distilled stream of unfettered consciousness. Facebook was a flowing page of diverse ideas and people. And some sat outside your tent of ideas and interests.
But things have changed.
The need to make money from the platforms meant that algorithms needed to be programmed to ensure that the social networks could start to monetise their distribution. The organic reach that initially excited marketers, writers and entrepreneurs has been dialled back.
Also the volume of data has also exploded in the last 10 years driven by the two obsessive technologies of social media and smartphones. To make sense of that as finite humans means they need help from the machines. And they run on algorithms.Why do they need algorithms?
The amount of data that confronts us each day needs filters to help us make sense of it. Here is the global digital snapshot of the size of the ecosystem that confronts us.
These platforms, devices and networks are producing this avalanche of data.
Algorithms also help marketers and entrepreneurs break through the clutter. And they are used to reach your target markets on Amazon, Tripadvisor, search engines and even in email marketing .
So they need to keep studying how they work and learn to work with them as they continue to change and shape shift.4. Platforms and apps
The web is moving away from an Internet of websites to an Internet of apps and platforms. You may not have noticed it but it is happening right before their eyes. In 2014 more people accessed the Internet though mobile apps than desktop computers for the very first time.
In 2017 over 86% of their time is spent on apps on their mobile phones.
This big trend is something that can’t be ignored and marketers are going to need to work out how they reach consumers via apps and platforms. The obvious answer to this in part will be the rise and rise of Facebook advertising from the platform and also applying marketing tactics to apps like Messenger and WhatsApp.5. Artificial intelligence
There are two things that humans aren’t good at. Collating and making sense of the vast amounts of data and also scaling their humanity. That is what machines excel at and artificial intelligence allows humans to amplify themselves.
Watson, Einstein and Rank Brain are just three of the big players battling out for world domination in artificial intelligence . Watson is owned by IBM, Einstein by Salesforce and Rank Brain by Google. But underneath these giants who mostly use it for internal use sits a growing range of apps and platforms that are using AI for niche marketing optimization.
Chatbots were maybe the first obvious use of AI for marketing with their abilities to handle initial enquiries without the need for human inervention. But what are some of the other ways AI is being used and imagined for improving marketing performance and scaling?
Robert Allen from CITU lists 15 ways in which AI can be used for marketing.
But let’s take a closer look at just 3 ways you can use artificial intelligence .Content creation
An AI program called WordSmith produced 1.5 billion pieces of content in 2016. The other challenge is not just creation but curation of content at scale. An AI tool like Rocco can recommend content from social media that your followers are likely to love.Pay per click advertising
Making sure that you are making the best use of your budget when performing paid ad campaigns with millions of dollars in spend means AI becomes an attractive option.
Albert and Frank are two marketing platforms that use machine learning to buy media and deliver ads for the best results. And this is done at scale and speed that no human could ever hope to achieve.Email marketing
Making email smarter instead of a blunt tool for just broadcasting is something that AI can offer. AI can improve the delivery time for achieving the best open rates, target customers with the right emails and even product recommendations that they want to buy.
McKinsey research estimates that Amazon generated 35% of its revenue with email product recommendations driven by AI.6. Video
Video continues to emerge as a visual marketing trend that sits in a variety of buckets. For simplicity they can place them in 3 categories. Traditional 30 second ad style, live and social pre-recorded for social.Traditional
The traditional 30 second ad style video 20 years ago was typically created 4 times a year with a 2 million dollar budget for each. This continues but the 2 trends that are transforming video today are driven by social media realities of live streaming and 6 second videos.Live streaming
Live streaming is the hot new trend with Facebook (Facebook Live), LinkedIn, Twitter with Periscope and YouTube with its “Live Events”
According to Globalwebindex.net “As ad-blocking continues to grow in popularity it’s more important than ever for brands to engage consumers via entertaining content and native advertising”
And live streaming is one of those forms of content.
Image source: GlobalWebIndex
But the challenge with any form of video is doing it well.The 6 second pre-recorded video
According to AdAge, Facebook has already been telling its video advertisers to hit people with faster messages. The 6 second video emerged as an ideal ad length in a recent test conducted with Tropicana.
Tropicana compared the results from Facebook ads that were 6, 15 and 30 seconds long. The shortest saw “higher brand metrics across the board,” Sandberg said.
Companies like Shuttlerock are using technology to scale 6 second Facebook video ad and are riding the wave of what the data is telling us is the most effective length for a video.
But the challenge for all video is still the messaging. Video is now often watched in silence with subtitles running so people can read while viewing.7. Influencer marketing
The rise of ad blocking means that reaching your audience via influencers is on the rise. A study by PageFair and Adobe shows that online consumers are becoming more and more frustrated with adverts interrupting their browsing experience. As of June 2015, 198 million people used ad-blocking browser extensions.
Today’s consumers prefer to make their purchasing decisions based on either recommendations from friends and family, or from online influencers they admire and trust.
Also the reason influencer marketing trend is becoming entranced is its performance. Just check out these stats on the effectiveness of influencer marketing:
There are also 2 distinct categories of influencer marketing. B2C which is generally about building brand awareness and B2B which often is more about lead generation and measurable results.8. Storytelling
Despite all the tech there is a real movement to making their marketing more human. Companies are backing causes. Taking a stand whether it is for equal opportunity, ageism or sexism. Marketers and entrepreneurs are using “live” video to share their ideas and insights.
But the trend that I am enjoying is seeing the rise and application of storytelling being woven back into the digital marketing landscape. It is being used more in blog posts and online presentations. It is being written into emails to stand out from what is often an ocean of bland information and data.
We have been distracted too long by the shiny new tech toys and forgotten some of their humanity in the process.
It’s also time to tell better stories.
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