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C8010-726 exam Dumps Source : IBM WebSphere Commerce V7 FEP 8 System Administration
Test Code : C8010-726
Test Name : IBM WebSphere Commerce V7 FEP 8 System Administration
Vendor Name : IBM
: 60 Real Questions
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IBM closing week announced that its flagship e-commerce software package, WebSphere Commerce edition 7.0, will now run natively on the IBM i 6.1 and seven.1 operating techniques. The movement offers IBM i valued clientele three new e-commerce product alternatives for hosting enterprise-to-purchaser (B2C) and business-to-company (B2B) e-commerce sites on their equipment i or energy programs servers.
WebSphere Commerce is a respected family of products that allows for companies of all sizes to installation and manage their own custom-made e-commerce storefronts on the world wide net. The application, which has bought kudos from Gartner and AMR analysis, comes with pre-packaged and built-in capabilities, including search engines like google and yahoo, looking carts, order administration, catalog management, merchandising, advertising, analytics, and client and supplier relationship management.
version 7.0, which IBM launched during the fourth quarter of 2009, brought some compelling new aspects, such because the capabilities to aid consumers using smartphones to browse objects and even complete transactions. This release also integrates with social media sites to make it handy for marketers to comprise product studies.
New pass-channel capabilities in version 7.0 are aimed at setting up communication with customers who, for instance, abandon a searching cart.. IBM additionally enhanced its B2B and B2C “starter retailers,” which might be pre-configured templates that WebSphere Commerce clients can use to get going right away. The starter save templates are in line with AJAX and use Dojo toolkit widgets.
WebSphere Commerce express provides a pretty good constructing block for businesses (with 1,000 employees or fewer) that are only starting to kind their online presence. It’s value noting that IBM enabled IBM i to run the entry-degree WebSphere Commerce express product. this is a bit stunning, due to the fact that that AIX isn't supported on this product; best IBM i, windows, and Linux can run WebSphere Commerce express. specific can also be downloaded; other models need to be ordered on optical media.
The professional and enterprise versions of WebSphere Commerce offer greater elements and scalability than the express version. The skilled edition adds issues like the income core add-on (used for go channel selling in a call core), a product suggestion engine, help for auctions, advertising points, pass-channel order processing, and Rational utility Developer workspaces. (The income center add-on doesn't run on IBM i, however IBM helps running this software on windows and connecting to WebSphere Commerce on IBM i.)
The commercial enterprise version is the most scalable, and builds on the skilled version with aspects like aid for application as a carrier (SaaS) hosting, help for contracts and RFQs, help for company bills and requisition lists, support for “punch outs,” B2B starter retailers, and equipment for managing advanced roles and relationships.
IBM fees for WebSphere Commerce the usage of its Processor price Unit (PVU) ranking system; sub-capability pricing is curiously no longer obtainable anymore. under its PVU device, IBM assigns a special value to the individual cores running on a chip, and purchasers then use that quantity as a distinctive for finding out their ultimate can charge, in keeping with what number of particular person cores they'll use to run the utility. IBM’s PVU pricing book reflects the PVU rankings of a considerable number of vigor, X64, and mainframe processors.
For the WebSphere Commerce express application, IBM costs $299 for each PVU the customer wants to use to run the utility. based on IBM’s PVU ebook, every core on a power 6-outfitted equipment i model 520 (a extremely popular entry-degree AS/400) has a low PVU ranking of eighty. So, by way of multiplying $299 via eighty PVUs, you will see that it will cost $23,920 to get a license to run WebSphere Commerce specific on a single core of a mannequin 520 server, or $47,840 to run on both cores of a single socket. Developer licenses for express are $4,600.
purchasers running a bigger model 550 (with a excessive PVU rating of one hundred twenty) can run the application on handiest a single core, as a result of there's a limit of 200 PVUs for WebSphere Commerce Server, as well as a single shop limit.
each PVU for WebSphere Commerce expert fees $1,a hundred thirty, brining the can charge of running this product to $113,000 for a regular processor core rated at 100, equivalent to an influence 7-equipped model 750, all vigor 4 and vigour 5 processors, and a few multi-core Intel Xeon Nehalem processors. This edition doesn’t have a optimum PVU restrict before customers ought to upgrade to commercial enterprise, however they ought to be buying at the least one hundred PVUs for every individual internet storefront. Developer licenses for knowledgeable charge $21,300 per seat. each and every PVU for WebSphere Commerce commercial enterprise expenses $1,820, bringing a minimal configuration to a price of $182,000 on a typical 100 PVU core.
WebSphere Commerce 7.0 is accessible now. For more counsel on WebSphere Commerce version 7.0, see www-01.ibm.com/application/genservers/commerceproductline.
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SAN FRANCISCO, may additionally 18, 2016 /PRNewswire/ -- CoreMedia, a leading digital event (DX) business, today announced that its CoreMedia LiveContext solution has accomplished validation for each IBM WebSphere Commerce version eight.0 and IBM Commerce on Cloud. These validations exhibit CoreMedia's skill to aid IBM consumers in both B2B and B2C environments deliver enticing digital browsing experiences that blend inspirational content material with true-time product records. CoreMedia LiveContext additionally enables them to optimize the beginning of those experiences throughout any digital channel, web site, language or area.
"This validation demonstrates their dedication to the IBM commerce ecosystem and indicates that we've what it takes to satisfy IBM's strict specifications," talked about Jochen Toppe, VP of Product administration at CoreMedia. "Our out-of-the-box, actual-time integration ensures that their joint purchasers can carry ingenious searching solutions in much less time and with much less risk - in both on-premise and hosted environments."
e-Commerce thoughts in response to a "one-measurement-suits-all", catalog-driven store are no longer satisfactory to attract and retain online shoppers. Tech savvy valued clientele desire and predict extra as they search for and buy the newest items through their at all times-on cell gadgets. Working in shut coordination with IBM, CoreMedia aims to seriously change typical, transaction-primarily based searching sites into enticing, multi-channel consumer experiences that inspire, inform and drive revenue.
CoreMedia LiveContextCoreMedia LiveContext is a content and digital asset administration answer that augments the capabilities of current e-Commerce methods with a range of superior capabilities including:
As some of the first partners to receive the IBM Commerce on Cloud validation, CoreMedia has been invited to reveal their integration platform at the IBM Engagement Bar in the IBM booth at this 12 months's enlarge conference in Tampa, Florida – can also 16-18. CoreMedia has its own sales space on the exhibit the place they're demonstrating how both B2C and B2B e-commerce companies can deliver extraordinary online experiences that build emotional connections with valued clientele — resulting in extended site visitors, engagement, profits and loyalty – please seek advice from at booth # 400.
moreover, CoreMedia executives and consumers are presenting on the reveal on a couple of themes including:
About CoreMediaCoreMedia is a number one digital event (DX) company that has been powering the on-line method of businesses across varied industries for more than 19 years. They associate with their valued clientele to join them with their audiences anyplace they're through seamlessly integrating digital, e-Commerce and social media assets, accelerating time to market, and extending the productivity of business users. Their options also support radically change e-Commerce retailers by way of infusing visually compelling and immersive content material into the on-line customer event, leading to accelerated engagement, earnings, and loyalty. dependent in 1996, CoreMedia is headquartered in Hamburg, Germany, with workplaces in San Francisco, Washington DC, London and Singapore. CoreMedia's purchasers encompass world brands, such as Australian Broadcasting supplier (ABC), BILD, CLAAS, Continental, Deutsche Telekom, Henkel, internet Broadcasting, office Depot and Telefónica Germany. For more counsel on CoreMedia, please click on here.
Media Contact:Ben Jolley join advertising +firstname.lastname@example.org
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Last week at the iBelieve NY event hosted by looksoftware, Allison Butterill, the IBM i product offering manager, was hinting about as strongly as she could without getting into the Big Blue doghouse that Technology Refresh updates for the IBM i operating system were going to be on a regular pattern, like the ticking and tocking of a clock, on a April-October bi-annual cadence.
So it was not much of a surprise to all of us that IBM i 7.1 got Technology Refresh 5, or TR5 for short, right on time as part of the October 3 announcements last week.
Interesting aside: Technology Refreshes are in the same April-October pattern as Canonical‘s Ubuntu Linux and the OpenStack cloud controller, an interesting bit of synchronicity that probably says a lot about when companies are ready, willing, and able to absorb software changes. And something that they should expect other software stacks to align. Red Hat is on a March-November cadence, and seeing as though it wants to be an OpenStack distributor, it will probably stick there, following by a month or so. But this seems to be the new way of things, and it is probably a lot healthier than just throwing code over the wall to the IT department when it is done.
As you can see in announcement letter 212-379, the TR5 update includes support for the new Power7+ machines that Big Blue just added to the product line and that are due to ship on October 19, 10 days after TR5 itself becomes available on October 9. But TR5 is about more than the Power 770+ and Power 780+ boxes and new disk and other peripherals that have been added to the Power Systems lineup. TR5 has a little something for everyone, and as Butterill promised last week, has a substantial number of enhancements for the DB2 for i database integrated within the IBM i operating system.
IBM i 7.1 TR5: A li’l sumpin’ for everyone.
Because the database enhancements apply to all customers, they are probably the most important aspect of TR5. These are very technical new features and many of them are way over my head. But you can drill down into the DB2 for i wiki at the IBM developerWorks to RTFM. In the meantime, I will give you an overview of some of the features, which generally focus on either boosting performance or enhancing the usability of the database. DB2 for i is now using Encoded Vector Indexing, or EVI, which has been around for more than a decade now and which made its debut on OS/400 platforms, to speed up certain SQL constructs such as ROLLUP, CUBE, and Grouping Sets to boost their performance. System Navigator for i, the system admin tool for the platform, is now smarter about indexes and how they ought to be used to boost the speed of SQL queries. The update also has a slew of new database APIs and commands, and supports JTOpen Lite, a new Java toolkit and class of Java libraries that lets mobile devices like smartphones and tablets using client-side Java access with a smaller footprint and better performance than other Java client code. The point is, JTOpen Lite can hook into DB2 for i databases, just like other databases, so you are not at a disadvantage. A bunch of database management commands have been enhanced, too, thus:
The database updates are in the SF99701 DB2 PTF Group Level 18 or later patches for IBM i 7.1 and in SF99601 DB2 PTF Group Level 28 or later for IBM i 6.1.
IBM Navigator for i, which was previously known as Systems Director Navigator for IBM i and before that System i Navigator, is getting a user interface refresh, with the static tables in the tool being replaced with dynamic ones coded using a toolkit called Dojo. There are a bunch of nips and tucks here, so, for instance, as you hop from tab to tab in Navigator the entire screen doesn’t have to refresh or that users can update their expired passwords from the same screen they were trying to log in from. The navigation bar on the left of Navigator (hence its name) is also now dynamic and updates as you roll into and out of different layers of the tool, making it less cluttered. These Navigator updates are coming on December 15 through a follow-on set of patches. Specifically, for IBM i 7.1, you will need SF99368 HTTP PTF Group Level 16 or later and for IBM i 6.1 you need SF99115 HTTP PTF Group Level 28 or later to get the updated functionality.
Those same PTFs available on December 15 will also include an XML service for IBM i, which is open source RPG code created by the Young i Professionals or YiPs, that allows XML scripts to call IBM i services such as the PASE AIX runtime or SQL for DB2 for i, among other features. You can access this XML Service though RPG, Java, PHP, Ruby, or other languages that know how to kick out or talk to XML.
With the TR5 refresh, WebSphere Application Server V8.5 is supported, as is WebSphere Commerce V7 Feature Pack 5. IBM is also updating the Web Administration GUI that is used for WebSphere Application Server V8.0 and V8.5, as well as with WebSphere Portal V8.0, which has a new installation manager for these programs that can cope with interim patches as well as uninstall the program. The Apache-derived integrated HTTP server that is part of the base WebSphere that is bundled with the IBM i operating system now has a plug-in module that can support files that are larger than 2 GB in size.
And InfoSphere Guardium V9.0, which is the latest release of Big Blue’s database security tool (acquired by IBM in November 2009), can accept DB2 for i as a data source. Prior Guardium releases had supported DB2 for i databases, so don’t get the wrong idea about Guardium, which monitors online transactions and tries to root out anomalous stuff. But in this case, IBM is allowing Guardium to sniff native database accesses as well as those through SQL, and doing so in real-time and, if you want, with filters that only capture the information that auditors want to see rather than the whole firehose.
Backup Recovery and Media Services (BRMS) is tweaked as well with TR5, creating a new construct called an enterprise hub, which is an uber controller for backups and recoveries that can control enterprise nodes. The idea is to let you manage BRMS from a one hub machine at the IBM i 7.1 level and reach out to i5/OS V5R4 or IBM i 6.1 machines and control them from this hub, cutting down on the sneakernet.
IBM has also announced service provider pricing for IBM i and AIX so they can get cloudy without going broke, and I am getting a little more information on that before I tell you how it works. But this is something they have all been clamoring for.
You can see the hardware-operating system compatibility matrix here if you are not sure you can run IBM i 7.1 and therefore be eligible for the Technology Refresh mechanism and the cumulative TR5 update.
Power7+ Launches In Multi-Chassis Power 770+ And 780+ Systems
Some Things To Ponder On The Impending Power7+ Era
iBelieve NY: If You Don’t Like Change. . .
Power7+ Systems Due To Launch October 3
IBM To Stop Peddling Power6+ Processors Soon
Performance Choices For Power7+ Servers Could Be Complicated
IBM Power7+ Chips Give Servers A Double Whammy
Power7+ Chips Juiced With Faster Clocks, Memory Compression
IBM i 7.1 Tech Refresh Sports Live Partition Mobility
IBM i Tech Refresh Coming This Spring
Big Blue To Bring Live Migration To IBM i 7.1
IBM i Technology Refreshes and PTFs: Be Careful
IBM i 7.1 Tweaked To Be More ISV Friendly
The Power Systems-IBM i Road Ahead
IBM i Chief Architect Tells Us Where We’re At
IBM Updates IBM i 7.1 with PTFs for New Power7 Machines
i/OS Gets Short Sheeted with Power7 Thread Counts
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A slew of products are offered in the WebSphere Version 7 upgrade, with a focus on BPM, SOA, and business strategy layers for IT
Looking to provide business agility, IBM is rolling out on Thursday a slew of products in the version 7 upgrade to its WebSphere middleware portfolio.
Available later this year, the products run the gamut from the BPM space to an enterprise service bus and a hardware-based messaging appliance. The rollout focuses on what the company calls the SOA, BPM, and business strategy layers for IT.
[ Also this week, Tibco upgraded its BPM platform, offering business intelligence capabilities. ]
"What we've done is they have invested [in] and are releasing concurrently the version 7 of their portfolio that is aligned to bring about the value of business agility," through the three layers, said Craig Hayman, general manager of WebSphere at IBM.
IBM with its WebSphere release is incorporating agile development practices, said Brad Shimmin, principal analyst for application infrastructure at Current Analysis. "They're able to better release features the users want in a more timely manner," Shimmin said.
The WebSphere BPM suite is being fitted with a native container as part of the platform's SCA (Service Component Architecture) capabilities. With this container, users can take the definition of a business process and turn it into an executing system in one click, Hayman said. SCA, Shimmin said, enables IBM to make its software more modular.
Also featured is "in-flight" change management for business processes. "You'll be able to modify that business process as it is executing," said Hayman.
Integrated governance and policy management is featured in the BPM suite to better bridge the conversation between business and IT leaders, he said.
IBM also has improved its cloud-based BPM BlueWorks environment for understanding business management. "We have enhanced the prebuilt industry content," adding capability and process maps across a variety of industries, said Hayman. BlueWorks allows for testing new and existing processes by modeling them in a cloud environment.
The version 7 WebSphere rollout, which functions with the WebSphere 7 application server introduced last year, also includes IBM WebSphere Ilog JRules 7.0, for managing business rules. Capabilities are featured for automating decisions in mainframe applications.
IBM acquired Ilog last year. "We have now integrated Ilog with their version 7 release," Hayman said.
WebSphere Process Server v7, which is the engine inside IBM's BPM stack, is being introduced to provide standards-based process solutions with capabilities for administering human workflow processes. Providing for integrated governance and policy management is WebSphere Registry and Repository and Advanced Lifecycle Edition v7. It boosts business/IT awareness with interface and analysis tools and offers a view of services with federated impact analysis and change management, IBM said.
Another part of the rollout, WebSphere Business Events and Extreme Scale v7, enables responses to high-volume, real-time events, including events from industry applications. WebSphere Message Broker v7 and WebSphere Enterprise Service Bus v7 provide business information across SOA domains with a service federation management capability and standards support. The two technologies also enable improved dynamic business interactions by exploiting integration with WebSphere technologies such as WebSphere MQ and the application server.
IBM with its ESB is providing its own set of cueing and error-handling routines for transactions, saving developers themselves from having to develop these, Shimmin said. "With this version of the ESB, the ESB itself does that," he said.
A hardware appliance, DataPower XB60, connects with trading partners through improved business-to-business messaging protocol support.
Other products in the rollout include:
This story, "IBM boosts business agility in WebSphere middleware upgrade," was originally published at InfoWorld.com. Follow the latest developments in applications at InfoWorld.com.
This story, "IBM boosts business agility in WebSphere middleware upgrade" was originally published by InfoWorld.Join the Network World communities on Facebook and LinkedIn to comment on topics that are top of mind.
Let me start with a few disclaimers. By virtue of working in the IBM WebSphere Application Server team, I compete with SpringSource. I know, and like, several of the key people at SpringSource. I'm happy that their hard work paid of with such a large exit. While I compete with SpringSource, I'm excited that this acquisition will raise the bar for vendors that I care about, and ultimately, customers will benefit the most.
That said, although there has been a lot of analysis of VMware's acquisition of SpringSource, by in large it has accepted the vision of clouds and platform-as-a-service (PaaS) laid out in VMware's press release as a likely outcome. Let me try a different approach by discussing what VMware really bought.
[ Randall C. Kennedy asks "Has VMware lost its mojo?" while InfoWorld's Paul Venezia argues that VDI's future is in doubt due to a perfect storm of trends working against it. ]
VMware bought SpringSource because "Spring is everywhere"
Yes, but sadly for VMware, no. The Spring Framework is widely used in the enterprise Java market. From my own experience, many WebSphere customers use the Spring Framework on top of WebSphere. However, many WebSphere customers use the competing EJB open standard in place of the proprietary, but open source, Spring Framework. The most recent Eclipse user survey results found that of the 436 respondents building server-side applications, 47.5 percent were using the Spring Framework and 38.3 percent were using EJBs. Customers clearly exhibit a need for choice significantly higher than the proclamations of Spring's enterprise Java domination would suggest.
With such a high usage penetration, one could expect a significant revenue base for SpringSource. Yet, SpringSource is estimated to have driven $20 million in revenue, or maybe bookings, mainly from professional services. This is a very respectable base for a company with 150 employees. IDC, however, estimated the 2008 Application Server market at nearly $3.8 billion. While the Spring Framework is widely used, SpringSource has not been able to extract significant market share as a result.
VMware may believe that adding its brand and sales reach to the SpringSource portfolio will drive higher revenue from the Spring Framework and related Spring products. RedMonk's Stephen O'Grady subscribes to this view, using the MySQL acquisition by Sun as a proof point. I disagree, because a framework is different than a database and the other Spring products have nowhere close to the penetration of the Spring Framework, as I discuss below. Additionally, if a customer has been using the Spring Framework for the past five years without a support contract or subscription, why acquire support or a subscription now? The only reason for doing so will be if VMware and SpringSource disadvantage the open source Spring Framework in favor of the enterprise, commercially licensed Spring Enterprise. The community uproar the last time SpringSource tried this approach leads me to believe that VMware and SpringSource won't go down this path again.
VMware bought SpringSource because SpringSource now has a "Build-Run-Manage" story
Yes, but sadly for VMware, no. Trying to build a significant business selling support subscriptions to the large number of Spring Framework users proved to be a tough nut to crack. The key insight for SpringSource was that customers paid for runtimes and integrated administration and management of runtimes, not for frameworks. SpringSource responded by acquiring Covalent and Hyperic in order to deliver two runtimes, SpringSource tc Server and SpringSource dm Server with administration and management capabilities via Hyperic. SpringSource has introduced a "build-run-manage" marketing campaign, which always makes me chuckle as I recall IBM using Build-Run-Manage back in the early 2000s. I understand that SpringSource is attempting to educate the market that it is no longer only a framework provider, and now have not one but two runtimes that customers can purchase.
It's arguable that one or both of these products will become the basis for VMware's beachhead into the middleware market. So what are the prospects for tc Server and dm Server?
Since tc Server is aimed at Tomcat usage, it's important to ask what customers running large Tomcat environments used before tc Server came to market? Well, some used Tomcat without support. Others used JBoss, Geronimo, GlassFish, and WAS Community Edition, which deliver Tomcat inside. Still others purchased Tomcat support from Covalent, OpenLogic, etc. For the most part, customers who have not purchased Tomcat support or management for five-plus years are not going to buy a product now. If customers were missing some of the management capabilities that tc Server provides, by now they would have built this capability in house. I know of several large Tomcat users that fall into this category. The customer now has to consider the sunk costs of their custom code versus the cost of acquiring a new product. Customers that have purchased Tomcat support are targets for tc Server, but they are also being targeted by JBoss, Geronimo, GlassFish, and WAS Community Edition. It's not yet clear that tc Server provides differentiated value that will allow it to win disproportionately against the other products. The important insight is that very few Tomcat users are using just Tomcat. They use other parts of a Java Enterprise Edition (JEE) stack, such as JMS messaging or Web Services. So the choice between tc Server with just Tomcat runtime features or a JEE product which includes Tomcat and other JEE APIs is not as cut and dry as SpringSource's marketing would suggest.
In the nearly 10 months since dm Server became generally available, I've frankly heard of virtually no customer usage. But don't take my word for it. Ask your neighborhood Java developer if they've heard of dm Server or if they've used dm Server. The key issue with dm Server is that it's proprietary. Developers and their managers were comfortable using the Spring Framework because while the framework was proprietary, they could easily move their applications across multiple standards-based JEE application servers. Protection from vendor lock-in was delivered by the runtime application server. Customers continue to expect this. If you build a dm Server application, there is exactly one runtime it will run on. Hence, dm Server fails the vendor lock-in test, and its adoption is a testament to this failure. This is, however, a fixable problem for VMware. dm Server could be evolved to meet the forthcoming JEE 6 Web Profile specification, which Geronimo, GlassFish, JBoss, WebLogic, and WebSphere are all expected to support.
VMware is going to find that broad usage of a framework or having a Build-Run-Manage story does not easily translate into customers migrating off their existing Java standards-compliant application server runtime to a proprietary runtime.
VMware bought SpringSource because of the cloud and PaaS angle
Yes, but we'll see. Cloud and PaaS are the two reasons that VMware and SpringSource have claimed as motivations for the acquisition. I couldn't say it better than RedMonk's Stephen O'Grady:
In time, yes, quite possibly. And there's little question that SpringSource offers VMware an intriguing opportunity to be what 10gen, Project Caroline, et al have to date failed to be: the EngineYard or Heroku for Java, permitting seamless deployment of Java applications to on or off premise cloud infrastructure. But this is, to me, a longer term revenue opportunity, as VMware's cloud pieces are still coming together and its hardware and datacenter capabilities are neglible relative to competition such as Amazon, IBM or Microsoft.
Additionally, whether or not VMware and/or SpringSource will acknowledge it, customers are already deploying Java applications to a dynamically provisioned and policy-based managed cloud. This isn't a two or three years from now capability. As they speak customers are using IBM WebSphere CloudBurst Appliance with WebSphere Application Server and WebSphere Virtual Enterprise. The point is not to discuss IBM products, but rather to highlight that the VMware and SpringSource future vision is already a reality, and it's a reality that is driving significant IBM WebSphere revenue around an on-premise cloud environment.
Lastly, since an application runtime environment is critical to a PaaS or cloud deployment, I'd go back to the fact that SpringSource's runtime environments, tc Server and dm Server, are starting from a standstill in an uphill battle for revenue share. While VMware works to establish tc Server and dm Server penetration, VMware will have to be careful not to alienate their application server partners -- the ones whose products are driving virtually all of the application server spending today. This level of coopetition is doable but not easy. But hey, VMware has 420 million reasons for doing difficult but necessary things.
VMware bought SpringSource because of Microsoft
Yes. Larry Dignan's excellent analysis of the acquisition highlighted some very interesting data from a financial analyst, Pritchard:
In their view the acquisition highlights the vulnerability VMware has in its exposure to Microsoft. They estimate north of 80 percent (may be as high as 90 percent, with the rest being Linux) of VMware virtual machines are running Windows server and an application developed in Microsoft's .NET environment. This is a key strategic vulnerability as Microsoft has a history of absorbing functionality such as VMW that is essentially a layer in the Microsoft stack. Ultimately SpringSource technology may enable VMW to add enterprise Java workloads to diversify away from Windows.
Microsoft is clearly going after VMware with Hyper-V inside of Windows Server 2008 R2:
We've got a great solution. It's a sixth the cost on average of what they see in the marketplace. Evangelizing the tax that VMware is getting from the product is something they look forward to competing with in this environment. Again, it's about getting specific. It is about getting aggressive, and that's where we're headed.
In an effort to guard against Microsoft marginalizing VMware's core virtualization business, the SpringSource acquisition puts VMware at odds with Java runtime vendors who collectively represent the approximately 50 percent of the enterprise market not associated with .Net. I don't see how SpringSource helps VMware versus Microsoft in the estimated 80 percent of VMware environments where the application has been developed on .Net, as Pritchard suggests. If the application is .Net based, and the hypervisor is running on top of a Windows host, then this is Microsoft's customer to lose or win back from VMware. VMware is clearly looking past its current deployments, where Windows and .Net dominate, to a new Java-based cloud and PaaS environment. But they already covered that aspect and the competitive hurdles in the cloud/PaaS portion of this post.
It's not just Microsoft that is marginalizing the value of a hypervisor. As mentioned above, IBM WebSphere CloudBurst Appliance and WebSphere Virtual Enterprise treat the hypervisor as an infrastructure component of equivalent value to the host operating systems. Said differently, the hypervisor, like the operating system, has little impact on the application performance, reliability, availability, or TCO. Those application characteristics are enabled through the runtime application server and the dynamic provisioning and management framework around the application server. This is how IBM's cloud solution is designed. I'll wager that Oracle's and Red Hat's offerings will push value up the stack, beyond the hypervisor layer itself.
VMware bought SpringSource because of the great people at SpringSource
Yes. There is solid talent at SpringSource. VMware has set aside $60 million in retention funding for the approximately 150 SpringSource employees over the next four years. This $60 million was discussed on the VMware investor call and is in addition to the acquisition price. This will clearly help VMware retain SpringSource talent. SpringSource employees will also want to stick around to bring their vision of world domination to fruition ;-)
There is much opportunity and risk for VMware with this acquisition. If VMware can execute well, it'll save the company from peril at the hands of Microsoft and Hyper-V and application server vendors who are minimizing the value of a hypervisor to the level of the underlying operating system itself.
This acquisition raises the competitive bar for vendors with application server and/or hypervisor offerings. That's something customers should be happy about. Fun times ahead!
Follow me on Twitter: SavioRodrigues.
p.s.: I should state: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies, or opinions."
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