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C2020-642 IBM Cognos 10 BI Scorecard Developer

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C2020-642 exam Dumps Source : IBM Cognos 10 BI Scorecard Developer

Test Code : C2020-642
Test Name : IBM Cognos 10 BI Scorecard Developer
Vendor Name : IBM
: 75 Real Questions

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IBM IBM Cognos 10 BI

IBM aims BI Midmarket | Real Questions and Pass4sure dumps

On Monday IBM will announce its newest set of specific capabilities choices for the midmarket, by means of the channel, with the biggest focus on company intelligence. in keeping with the research facts, together with the significant CIO look at outcomes huge Blue released remaining week, BI is scorching.

"CIOs are investing in enterprise analytics capabilities to assist them increase choice-making in any respect tiers," noted Pat Toole, CIO of IBM. "furthermore, in this difficult economy, CIOs keep in mind that analytics may also be key to new boom markets, even if it be new methods to manipulate a utility grid or smarter healthcare techniques. Managing and leveraging new intelligence via analytics is some thing that modern-day CIO is pursuing to benefit competitive potential in these new markets."

in accordance with IBM, the normal enterprise analytics market became value $59 billion in 2008. IDC puts the BI tools market at $7.8 billion in 2008, starting to be 10.6 percent, with SAP (20.four%), SAS (11.3%) and IBM (10.three%) protecting the desirable three positions. Combining analytic functions and efficiency management software in conjunction with BI platform revenue, Gartner put remaining year's market at $eight.8 billion, up 21.7 % from 2007. in response to its rankings, IBM and Oracle swapped positions, with Oracle moving up to third place.

IBM Cognos categorical is an all-in-one business intelligence and planning answer developed and priced for midsized valued clientele that carries three products -- IBM Cognos specific Reporter, Xcelerator and marketing consultant -- that can be purchased collectively or in my view. Reporter lets users securely entry any category of statistics to create distinct monetary, operational, transactional creation reports and advert hoc queries the usage of essential drag and drop authoring capabilities Xcelerator helps seriously change spreadsheets with an underlying in-reminiscence analytics engine for real-time multidimensional analysis, planning, budgeting and forecasting. guide offers refined evaluation and 'what if' scenario planning for lengthy and short-term performance forecasting; key metrics can then be shared using reside dashboards

Designed to be deployed in barely hours, the solution offers pre-configured BI and planning capabilities in a single providing that quite simply plugs into an organization's current infrastructure. It additionally presents a centralized, web-primarily based console that manages all administrative facets of installing, deployment and ongoing management, minimizing the need for any IT team of workers tips.

The midsize company (a hundred-999 personnel) BI opportunity is big, spoke of Caroline Seymour, company unit govt, IBM Cognos midmarket approach. It accounts for 65 percent of world GDP, but of the 630,000-plus companies that make up this segment, only a 3rd have deployed BI. It is that this contradiction -- most see BI as important however have achieved nothing about it -- that IBM hopes to make the most with the Cognos specific offering.

Seymour stated the leading inhibitors had been fees and budgets, aid constraints, together with talents and journey, the current infrastructure, and concerns round minimizing the disruption to the company.

"a lot of providers have items of the options however what has now not been accessible to midsize organizations is the interconnection of capabilities that are vital." So IBM designed its answer round three standards: east to deploy, easy to make use of and straightforward to buy. "And it's the mixture of the three that makes it in fact entertaining. It comes preconfigured, so it requires no meeting and has everything you need."

apart from the three design criteria, there is a different a must-have element, she noted. "or not it's essential to midsize corporations that they get that short win. BI nevertheless an unknown volume."

it is why IBM took a modular method to midmarket BI. "You don't have to purchase everything without delay, so that you have a low entry aspect. So it's a low-risk option that allows agencies to delivery small, beginning anywhere however allows them to expand."

The Cognos companion neighborhood, simply beneath 400 businesses, might be the preliminary channel flag bearers for the providing, noted Seymour, but the leisure of IBM's channel should be brought as much as velocity as rapidly as feasible. IBM's 1,000-plus telemarketing neighborhood should be producing leads for the channel. companions can qualify to sell the answer through taking a 5-day path, she spoke of.

big Blue will be hosting an IBM Cognos specific digital Launch event on Tuesday September 29, from 9:forty five am 4 pm jap, featuring demonstrations and technical overviews on BI and analytics, in addition to an Expo area and Communications Lounge the place participants can chat live with IBM representatives and business companions. To register, go to

To examine greater eChannelLine headlines, click right here.

IBM's Cognos 10: Combining Collaboration, Analytics for more advantageous business Intelligence | Real Questions and Pass4sure dumps

IBM_logo_2009.jpg For a long time now, users were asking what large Blue plans on doing with all of the acquisitions in business intelligence and analytics space (news, site) it made.

The unencumber of Cognos 10, which mixes social networking, collaboration, analytics and objectives cell people, goes some way to answering that.

Pushed by way of the growth of cellular transactions and estimates that the cell body of workers will globally reach 1.19 billion through 2013, IBM has combined the technology of Cognos, a corporation they acquired in 2007, with Lotus Connections, launched in 2007 at Lotusphere, and is presently in edition 2.5.

delivered to all this is the statistical engine, which IBM bought all through the SPSS acquisition in 2009, which permits clients to embed algorithms into their studies from IBM's SPSS application.

IBM and Analytics

IBM is also releasing a number of different complimentary application packages with the intention to start realizing the company intelligence ambitions that the enterprise outlined when it bought Cognos all these years in the past. The other new programs include:

  • DB2 10: a new database that may mix past, current and future information to deliver a single view of suggestions via time
  • IBM InfoSphere Server: A server that offers users the capacity to combine all types of records as smartly because the skill to look the exceptional of information before it is used.
  • The significance of Cognos for BI

    The launch of Cognos 10 is so huge in IBM’s enterprise intelligence strategy that it is hailing the release as “probably the most enormous analytics offering considering the acquisition of Cognos . . .” Taking a step returned in time, when IBM purchased Cognos it introduced that inside the enterprise they saw the way forward for business intelligence. They underlined that imaginative and prescient with the U.S.$ 5bn IBM paid for the business.

    business intelligence refers back to the capturing, integration and presentation of suggestions. efficiency management is using tips to verify the efficiency of enterprise sectors, divisions, product strains and every thing else which can be boiled down into numbers.

    the mixing of these two domains ensures a clearer image of the place the firm basically stands, eradicating an awful lot of the bad facts and tips, which is bound to distort the key resolution-makers imaginative and prescient. and that's what Cognos 10 does -- it gives the equipment for resolution aid and reporting equipment, in addition to the entire average commercial enterprise bells and whistles.

    IBM, Lotus Connection and Cognos

    Add to this Lotus Connection, which brings with it social collaboration, and you get some concept of what IBM is launching here.

    simply to refresh your minds, IBM Lotus Connections is a social utility for company. It empowers enterprise authorities to increase,  nurture, and remain involved with a network of their colleagues and reply quickly to enterprise opportunities. Future enhancements encompass:

  • advancements to how user generated content is moderated
  • Compliance and auditing capabilities
  • Deeper integration with WebSphere Portal and SharePoint
  • increased cellular help
  • mix Lotus Connections software with Cognos’s business analytics and one unified adventure with intuitive navigation capabilities and simplified person experience looks.

    IBM, SPSS and Analytics

    The other essential point in this free up comes from the integration of IBM’s SPSS Modeler, which IBM bought in one more acquisition, with the BI ambiance. Now part of Cognos' report-authoring capabilities, it allows for users to benefit insights from historical records. With it, they can bring predictive symptoms into dashboards to carry ahead-looking perception regarding risk, profitability and other conditions.

    the brand new release moves from natural formats of experiences and charts, now supporting built-in images and videos that are interactive and provide broader evaluation in a flexible layout that may also be accessed on most mobile instruments. With the brought analytics capabilities, users can also check information from elementary, precise-time suggestions to advanced, predictive “what if” evaluation.

    briefly, the liberate provides company clients no longer just with tips about what is occurring to their company or items within the current, it also integrates what has happened during the past, presenting an extrapolated version of what's going to ensue sooner or later. Then, through the social collaboration factor, it shares the assistance with whoever wants it, every time they need it, and thru mobile aid, where ever they want it.

    the usage of interfaces taken from everyday Cognos environments, clients can engage with each and every other in actual time communities, wikis and blogs, publish documents and reviews, faucet into resolution networks, and some other collaborative function mandatory to flow tips to clients who want it.

    during the last 5 years, IBM has invested more than US$ 14 billion in 24 analytics acquisitions. introduced on the advice on Demand convention in Las Vegas, IBM referred to Cognos 10 will be accessible as of subsequent week when users might be in a position to see where all that received firepower has been used.

    What's behind IBM Cognos 10? | Real Questions and Pass4sure dumps

    The fallout of attending the IBM information on Demand conference ultimate month in the us of a is that the PR circulation is just a little of a case on ‘greater suggestions Than You Demanded’, however then that’s part of the online game that they all play.

    What I failed to document on at the time were the trends driving innovation in IBM Cognos 10 and what this capacity for developers and other IT specialists tasked with working within the enviornment of enterprise analytics.

    So why is company analytics vital anyway?

    IBM retro.jpg

    Analyst reports propose that commercial enterprise data increase over the next five years is estimated at 650% percent. Some eighty% of this statistics can be unstructured generated from numerous sources comparable to blogs, web content and electronic mail etc — and the recommendation is that 70% of this unstructured statistics is stale after ninety days. If tapped (and with the aid of this they mean manipulate) this suggestions could lead to aggressive capabilities for an organization.

    additional analysis postulates that the global cellular group of workers is expected to reach greater than 1.19 billion by way of 2013 and cellular transactions are expected to develop forty times by means of 2015, producing even more data for businesses.

    IBM says that these information (if they don't dispute them) had been the drivers that lead to the innovations in IBM Cognos 10.

    “in the last 4 years, IBM has invested greater than $14 billion in 24+ acquisitions to extend their analytics capabilities. We’ve dedicated more than 7,000 business consultants with business capabilities to support shoppers have in mind their statistics and put this assistance to use and launched a community of analytics solution centers throughout the globe,” says the enterprise.

    IBM tasks $16 billion in business analytics and optimisation profits by means of 2015.

    according to massive Blue, “IBM Cognos 10 expands normal BI capabilities with planning, situation modeling, actual-time monitoring and predictive outcomes. It presents inside a single, unified BI workspace and other items in their portfolio are ‘Cognos 10 capable’, which means they could all be carried out with IBM Cognos 10 to carry much more cost.”

    IBM wishes us to get used to terms like ‘collective intelligence’, that means built-in collaboration and social networking functionality to, in the enterprise’s own phrases, “join americans and insights to profit alignment.”

    Connecting individuals and insights to gain alignment — IBM needs to be very cautious whether it is going to make use of contorted language like that to explain how it is going to make records analytics simpler to do.

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    11 business intelligence certifications to advance your BI career | real questions and Pass4sure dumps

    With data increasingly vital to business success, business intelligence (BI) continues to grow in importance. With a strong BI strategy and team, organizations can perform the kinds of analysis of business information necessary to help users make data-driven business decisions.

    BI encompasses numerous roles. BI analysts, with an average salary of $66,791 per year according to PayScale, provide application analysis and data modeling design for centralized data warehouses and extract data from databases and data warehouses for reporting, among other tasks. BI developers, with an average salary of $77,859 per year according to PayScale, work with databases and software to develop and fine-tune IT solutions. BI architects, with an average salary of $108,108 per year according to PayScale, analyze and implement BI for their organizations, with responsibilities that range from determining platforms to building and maintaining data warehouses. BI directors, with an average salary of $129,008 per year according to PayScale, lead design and development activities related to the enterprise data warehouse.

    In its 1Q 2019 IT Skills Demand and Pay Trends Report, research firm Foote Partners notes that cash pay for tech certifications hit a four-year low in the final quarter of 2018, but database certifications were one of the areas in which pay increased (by 2 percent). The report also found that cash premiums for database skills also grew (by 4 percent) in non-certified skills. In the non-certified skills category, data visualization and quantitative analysis/regression analysis skills were among the fastest-growing with regard to pay.

    Certifications are not required to work in BI, but they may help you get an edge by proving to employers that you have the right skillset. Below is their guide to some of the most sought-after BI certifications.

  • Certified Business Intelligence Professional
  • IBM Certified Designer: IBM Cognos Analytics Author V11
  • MCSA: BI Reporting
  • MCSA: SQL 2016 BI Development
  • MCSE: Data Management and Analytics
  • Oracle Business Intelligence Foundation Suite 11g Certified Implementation Specialist
  • QlikView Business Analyst
  • QlikView Data Architect
  • SAP Certified Application Associate: Business Intelligence with SAP BW 7.4 & SAP BI 4.1
  • Tableau Desktop Certified Professional
  • Tableau Server Certified Professional
  • Certified Business Intelligence Professional (CBIP)

    The CBIP certification program is intended for senior-level personnel in the information systems and technology industry with a focus on data management and business analytics. The cert demonstrates that you are up-to-date with BI technologies and are knowledgeable about best practices, solutions, and emerging trends. You will need two or more years of full-time experience in computer information systems, data modeling, data planning, data definitions, metadata systems development, enterprise resource planning, systems analysis, application development and programming, or information technology management. The initial certification is valid for four years and must be renewed every three years thereafter. Recertification requires proof of 120 credit hours of continuing education earned since the last renewal.

    The certification has two levels:

  • Practitioner: Awarded to BI professionals who score at or above 50 percent on each of three exams.
  • Master: Awarded to BI professionals who score at or above 70 percent on each of three exams.
  • Organization: The Data Warehousing Institute (TDWI)

    Exam fee: $400 per exam

    Annual fee: $125 to the Institute for Certification of Computing Professionals (ICCP) each year after the first

    IBM Certified Designer: IBM Cognos Analytics Author V11

    The IBM Certified Designer: IBM Cognos Analytics Author V11 certification demonstrates your ability to build advanced reports, active reports, and dashboards using relational data and/or uploaded files, as well as enhancing, customizing, and managing professional reports. Candidates should have basic knowledge of database concepts and SQL, how to visually present data, and JavaScript. The certification requires passing the IBM Cognos Analytics Author V11 exam delivered by Pearson VUE.

    Organization: IBM

    Price: $100 to $200

    Microsoft Certified Solutions Associate: BI Reporting

    The MCSA: BI Reporting certification demonstrates your expertise in analyzing data with both Power BI and Excel. It demonstrates knowledge of data analysis, data visualization, modeling, dashboards, and direct connectivity to data sources in Excel and Power BI. The certification serves as a first step toward the higher-level Microsoft Certified Solutions Expert (MCSE): Data Management and Analytics certification. The certification requires passing one of two exams and does not require renewal.

    Organization: Microsoft

    Exam fee: $165 per exam

    Microsoft Certified Solutions Associate: SQL 2016 BI Development

    The MCSA: SQL 2016 BI Development certification validates your extract, transform, and load (ETL), and data warehouse skills, as well as your ability to implement BI solutions using multidimensional and tabular data models and online analytical processing (OLAP) cubes. The certification serves as a first step toward higher-level MCSE certifications, including the MCSE: Data Management and Analytics certification. The certification requires passing one of 13 exams and does not require renewal.

    Organization: Microsoft

    Exam fee: $165 per exam

    Microsoft Certified Solutions Expert: Data Management and Analytics

    The MCSE: Data Management and Analytics certification demonstrates your broad skill sets in SQL administration, building enterprise-scale data solutions, and leveraging BI data on-premises and in cloud environments. It qualifies the holder for data analyst, database designer, and business intelligence analyst positions. To qualify, the candidate must first earn an MCSA in SQL Server 2012/2014, or SQL 2016 Database Administration, Database Development, BI Development, Machine Learning, BI Reporting, or Data Engineering with Azure. The certification requires passing two of 13 exams. The certification does not expire.

    Organization: Microsoft

    Exam fee: $165 per exam

    Oracle Business Intelligence Foundation Suite 11g Certified Implementation Specialist

    The Oracle Business Intelligence Foundation Suite 11g Certified Implementation Specialist certification is intended for intermediate-level implementation team members and demonstrates your skills in areas including: installing Oracle Business Intelligence Suite, building the BI Server metadata repository, building BI dashboards, constructing ad hoc queries, defining security settings, and configuring and managing cache files. The certification does not expire.

    Organization: Oracle

    Exam fee: $245

    QlikView Business Analyst

    The QlikView Business Analyst certification demonstrates your knowledge of interface design of QlikView applications and is recommended for roles involved in the analysis, design, and layout of the QlikView application user interface. Candidates must have a basic knowledge of BI, reporting, and data analysis, as well as experience working with QlikView to design applications. The certification requires passing a multiple-choice exam delivered by Pearson VUE via a Pearson VUE Test Center or in your home/office using online proctoring. The certification does not expire, though Qlik releases new exams for every major release, so old certifications do "age out."

    Organization: Qlik

    Exam fee: $250

    QlikView Data Architect

    The QlikView Data Architect certification demonstrates your knowledge of the technical aspects of QlikView application development, including design, data modeling, and scripting. It is recommended for roles involving developing, deploying, and supporting QlikView applications. The certification requires passing a multiple-choice exam delivered by Pearson VUE via a Pearson VUE Test Center or in your home/office using online proctoring. The certification does not expire, though Qlik releases new exams for every major release, so old certifications do "age out."

    Organization: Qlik

    Exam fee: $250

    SAP Certified Application Associate: Business Intelligence with SAP BW 7.4 & SAP BI 4.1

    The SAP Certified Application Associate: Business Intelligence certification demonstrates your knowledge of SAP Business Warehouse and Business Intelligence. SAP recommends candidates combine hands-on experience and education courses to prepare for the required multiple-choice exam delivered by Pearson VUE. The certification does not expire.

    Organization: SAP

    Exam fee: $500

    Tableau Desktop Certified Professional

    The Tableau Desktop Certified Professional certification is for individuals with considerable experience with Tableau (recommended 12 or more months of experience) who wish to demonstrate their mastery of advanced functionality of Tableau and application of visual best practices. The certification requires you to hold the Tableau Desktop Qualified Associate certification and pass an exam. The certification is valid for three years.

    Organization: Tableau

    Exam fee: $600

    Tableau Server Certified Professional

    The Tableau Server Certified Professional certification is for individuals with considerable experience with Tableau Server (recommended nine or more months of experience) who wish to demonstrate their architectural knowledge and platform integration expertise. The certification requires you to hold the Tableau Server Qualified Associate certification and pass an exam. The certification is valid for three years.

    Organization: Tableau

    Exam fee: $800

    Copyright © 2019 IDG Communications, Inc.

    Ten New Features for Report Users in IBM Cognos 10 Report Studio | real questions and Pass4sure dumps

    Instead of just focusing on the major features of IBM Cognos 10 Report Studio, Roger Johnson, coauthor of IBM Cognos 10 Report Studio: Practical Examples, looks at some lesser-known tools and object properties to further enhance your Report Studio projects. From the author of 

    The biggest additions to IBM Cognos Report Studio in version 10 have been Active Reports and Statistics objects. These two new ways of presenting data provide many new options for report authors to create reports that match the analytical needs of the user community. Entire classes have been created to focus on the creation of reports using these formats.

    Other capabilities in IBM Cognos 10 Report Studio include the integration of external data sources and the ability to save Report Studio reports to be used directly by Business Insight Advanced authors. Using external data sources in Report Studio has been a customer request since IBM Cognos tools moved to a web-based architecture. This enhancement gives the report consumer new opportunities to process just the information needed for a specific situation. By using a common report definition between applications, users who aren't accustomed to complex reports can receive assistance to build reports that have features beyond those normally available to Business Insight Advanced users.

    While the features I've discussed to this point are promoted as key features, other useful options in version 10 will increase the effectiveness of reports to your users. Some of these features were previously available through complex programming by the report developer, but IBM Cognos Business Intelligence now makes this job much easier. As a report writer and instructor who can appreciate the ability to create report designs designed to tell a story, I want to highlight 10 of these new features.

    Alternative Text

    The Alternative Text property has been added to graphical objects, such as images and charts, to allow screen readers to translate the text (see Figure 1). Another aspect of this feature that's applied in various properties is to provide localized text without using conditional formatting.

    Colored Regions, Plot Area Fill, Material Effects

    The Colored Regions, Plot Area Fill, and Material Effects properties allow charts to have more creative designs in order to enhance the overall presentation of the charts. Mixed with other chart presentation options, these features help report developers to give new polish to the presentation of content. Figure 2 shows the additional gradient options that are now available, along with the new properties for the charts.

    New Gradient Fill Types

    Moving beyond simple linear gradients, some new fill types provide more choices for enhanced presentations. Backgrounds behind pages, objects, and selected areas can now display a number of gradient designs. The fill types include rectangular frames and embedded circular gradients, with many parameters to customize the blending of colors (see Figure 3).

    Chart Combinations (Primary Axis, Secondary Axis, Primary Bottom, Secondary Bottom)

    IBM Cognos 8 Business Insight had the ability to set Y1 and Y2 axes. Now combination charts can be stacked with two more axes for better analysis of related numbers. These options can be integrated into dashboard design to enhance the presentation of related measures. Figure 4 shows a chart with the additional axes selected.

    Query Calculations in Query Explorer Replace Calculated Member, Calculated Measure, Set Expression, and Intersection (tuple)

    In IBM Cognos 8 Report Studio, different objects were created for each of the dimensional functions. Now they're all bundled into the Query Calculations (see Figure 5). This option simplifies the toolbox for report authors, while emphasizing that dimensional queries can have enhanced calculations.

    Summarize Small Slices and Exploded Slices

    With pie charts, two improvements include summarizing small slices and exploding slices. These two options greatly improve the presentation of pie charts to emphasize the most important information (see Figure 6). In my classes, these options have been requested for years, and now they're delivered in this release.

    Trendlines, Category Baselines, and Numeric Baselines

    Report Studio functions have now improved on the predictive ability behind charts, without having to use external functions to calculate the numbers (see Figure 7).

    Series Color Synchronization

    With the changes made to enhance series, this feature allows report writers to simplify the legends when the series information is repeated across the combinations. By changing the Series Color property to Match (see the short arrow in Figure 8), the legend shows the different product lines and the nested measures differently (indicated by the longer arrow), increasing the effectiveness of the presentation.

    Custom Properties for Prompts

    Several new properties have been added to enhance the prompt options. These changes allow report developers to create customized prompt options without the additional JavaScript programming required in earlier versions. Most of the prebuilt text labels with these prompts can be customized to meet the needs of individual reports (see Figure 9).

    Dimensional Set Definitions

    As a welcome addition to dimensional functions, the Set Definition option (see Figure 10) allows report authors to create complex subsets that are presented graphically. This feature can make troubleshooting complex sets much easier by providing a more modular approach to set development. This was the best new property for me, since it simplifies the development of sets that had to be full of nested functions.

    IBM Seeks Broader BI Customer Base With Cognos 10 Debut | real questions and Pass4sure dumps

    IBM Monday unveiled Cognos 10, the most significant release of the company's flagship business intelligence software since IBM acquired Cognos in January 2008 for $4.9 billion.

    With its new social networking, collaboration and mobile computing capabilities, Cognos 10 marks a significant step toward the oft-stated goal of IBM and other business intelligence software developers to bring business analytics to a wider audience of users.

    "This is the challenge they faced with Cognos 10, to get these capabilities out to more and more users," said Rob Ashe, IBM general manager of business analytics. Ashe, CEO of Cognos when IBM acquired it, was speaking at a press conference at the company's Information On Demand conference taking place this week in Las Vegas.

    IBM also said that for the first time it is offering customers the option of deploying Cognos as a cloud-computing application. But executives made clear that there is no Software-as-a-Service version of Cognos 10.

    IBM has identified business intelligence as a strategic initiative: Revenue from business analytics products and services grew 14 percent in the company's third quarter ended Sept. 30 and the vendor forecasts that business analytics and optimization products and services will generate $16 billion in sales by 2015.

    Next: New Collaboration, Predictive Analysis Capabilities

    In the last four years IBM has spent more than $14 billion acquiring 24 companies with products in the analytics market.

    "We believe they are at a very important inflection point relative to this whole idea of analyzing data and using data for strategic advantage," said Steve Mills, senior vice president and group executive, IBM Software & Systems, at the press conference. Businesses, he said, "need to become more predictive [and] more forward-looking, they need to get more insight into where the world around them is going, the markets they serve, [and] the customers they work with."

    IBM also unveiled new releases of its InfoSphere Information Server (version 8.5) and its DB2 database for IBM System z mainframes. Mills said the new capabilities in those products and in Cognos 10 will help businesses manage huge volumes of structured and unstructured data, even in real time, and analyze information for advanced predictive analysis and risk management tasks. "The technologies have been progressing not only to make these things possible, but affordable," he said.

    Cognos 10 gets its new collaboration capabilities through its integration with Lotus Connections, IBM's social collaboration application. IBM said the link is provided through a simplified, integrated user interface. The software also creates a more integrated view of historical data with real-time updates.

    Cognos 10's expanded predictive analysis features come from technology from SPSS, a developer of advanced predictive analysis software IBM acquired for $1.2 billion in October 2009. (Ashe said Cognos and SPSS had already launched a joint development project with SPSS six months before the acquisition.)

    Next: Cloud Computing Deployment Option

    With Cognos 10 IBM, for the first time, will allow customers to run their licensed software through IBM's cloud hosting service. "It's just a deployment option, it's not a SaaS version," Ashe cautioned. He said business intelligence systems aren't as suitable for multi-tenant SaaS architectures, compared to CRM applications and other types of software, because business intelligence deployments tend to be customized for a company's needs and frequently involve sensitive data.

    Ashe, nevertheless, said IBM is developing some SaaS-based business intelligence technology that could be available in about six months time.

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