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920-132 exam Dumps Source : Media Processing Server Rls.3.0 Application Developer
Test Code : 920-132
Test Name : Media Processing Server Rls.3.0 Application Developer
Vendor Name : Nortel
: 56 Real Questions
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originally posted at 11:36AM March 18; up to date at 10:41AM March 19
Nortel won the contract in July 2007, however it changed into protested through AT&T Inc. Now that the protest has been rejected, work on the cellphone techniques substitute project can start, Nortel officers pointed out.
The challenge is believed to be the greatest VOIP deployment on this planet and may support 55,000 container workplace brokers. it's going to include a centrally managed contact middle with unified messaging and interactive voice response capabilities.
"here's a affirmation that VOIP is an commercial enterprise answer," spoke of Mike Paige, chief working officer of Nortel executive solutions. "to date most deployments were plenty smaller and on the edge of the business."
SSA wants to upgrade and enrich its services because the agency anticipates an influx of latest users as child boomers retire, Nortel mentioned.
Nortel referred to the agency expects the new VOIP network to assist consolidate month-to-month public community carrier fees, lower working and protection fees, and set up a platform for future functions.
Nortel's solution additionally will give SSA's community a typical seem to be and consider to their networks, if you want to retailer prices in practicing and aid, Paige talked about.
"today there are separate networks for statistics and telephony, but as you merge them into one spine, that you would be able to have enormous charge discounts," Paige talked about.
other businesses can be staring at the roll-out on the company. "It is clear in speakme to [chief information officers] that they're going to study it," he observed. "they will be asking greater questions about how they can take talents of the trail SSA has blazed."
Implementation will begin immediately. within the first 12 months, Nortel will change present phone systems in 205 of the agency's just about 1,600 container offices. The business will replace 500 programs per 12 months after that. The contract additionally includes network integration operation, protection, user help and working towards.
a huge potential of a VOIP network is the tips SSA can assemble with it. "They are looking to understand the call move and extent and use that records to make enterprise selections," Paige stated.
Nortel has developed an information mining and reporting capability which will allow SSA to extract the assistance it wishes, he spoke of.
In making their thought to SSA, Nortel had to display that the pleasant of service turned into at the same level with a VOIP community as with a normal network. protection was another enviornment where Nortel had to show the capabilities of the VOIP answer, he referred to.
Nortel is the use of its communication Server 1000 switching, Media Processing Server 500 IVR, the Unified Messaging 2000 core platform and CallPilot, and IP cell 1100 series handsets.
Nortel's teammates encompass widespread Dynamics Corp., Black box network services, Shared applied sciences Inc., York Telecom, excessive Wire Networks Inc., NetIQ Corp., NetCom applied sciences Inc. and Planning and gaining knowledge of applied sciences Inc.
The SSA win joins other govt VOIP deployments for Nortel. The company also is working on tasks at the Senate and defense, energy, Transportation and Veterans Affairs departments, the company pointed out.
Nortel ranks No. 90 on Washington technology's 2007 desirable one hundred listing of the greatest federal government best contractors.
Nick Wakeman is the editor-in-chief of Washington expertise. comply with him on Twitter: @nick_wakeman.
Telecoms device maker Nortel Networks on Wednesday introduced the completion of two tasks at healthcare facilities in the Gulf.
The Canada-based mostly company said it has deployed communications infrastructure at Sharjah instructing medical institution within the UAE and King Fahad clinical metropolis in Saudi Arabia.
Nortel stated the undertaking with Sharjah educating hospital will give physicians fast access to diagnostic tips and aid directors manage clinic and affected person costs.
The King Fahad clinical metropolis project will allow the health center to quickly connect patients with clinicians and offers it with a groundwork for future communications-enabled e-health functions and capabilities, the enterprise pointed out.
"further and further healthcare suppliers are recognising the want for technology to boost affected person care and operational efficiency," Ramin Attari, vice president and managing director of Nortel center East, said in a statement.
The implementation for Sharjah teaching health center contains Nortel Ethernet Routing switch 8300 series and Ethernet Routing change 4500 series apparatus, Nortel communication Server one thousand, Nortel WLAN 2300 collection switching and access elements and Nortel WLAN Handset 6140.
The implementation for King Fahad medical city includes Nortel conversation Server a thousand, Nortel Contact Centre with capabilities-based routing and management reporting capabilities and Nortel Media Processing Server 500 with automated routing and multi-language speech capabilities.For all of the latest tech information from the UAE and Gulf countries, comply with us on Twitter and Linkedin, like us on fb and subscribe to their YouTube page, which is updated daily.
DALLAS – Nortel Networks Corp. is working complicated to shift its hardware-based mostly functions to utility that can run on commodity servers, the enterprise instructed trade analysts and newshounds at its annual person community convention here previous this month, another signal of how quick it's fitting a application business.
besides the fact that children, as a minimum one analyst who heard the shows on Nortel’s product roadmap right here isn’t impressed.
“Nowhere in that dialogue did you hear anything about ISVs (independent software providers), that they are nurturing a developer group,” Vanessa Alvarez, an IP communications infrastructure analyst at the Yankee group, said in an interview.
ISVs improve purposes on good of a utility company’s platform, helping to spread the popularity and desirability of the product. Microsoft is referred to because the top-rated example of a company that leverages its developer neighborhood into hefty income, but Alvarez noted that one among Nortel’s competitors, Avaya, has a robust developer neighborhood.
some of the challenges all equipment carriers face is that falling hardware costs suggest they need to movement into software. Nortel recognizes that, Alvarez spoke of, but she believes it isn’t relocating quickly adequate.
An example of ways Nortel is relocating is the upcoming unencumber of Interactive Communications Portal (ICP) 1.0, a application version of Nortel’s self-provider portal items of which come from other hardware-based mostly enterprise products.
“ICP brings the IVR (interactive voice response) to the subsequent level,” Thomas Neary, director of global product management for multimedia items, stated in an interview. “What we’ve definitely carried out is marry two items collectively. We’ve taken the utility execution environment from the MPS (Nortel Media Processing Sever) and built-in that with the gentle DSP (digital signal processor) packet expertise in their MCS (Media Communications Server) product, above all the media server.”
The media server integrates with Microsoft office Communications Server, is SIP-enabled and integrates into any third party name server. “It becomes base platform for all Nortel communications purposes to run on,” Neary mentioned. “It provides voice, video, presence capabilities to be built-in into off-the-shelf purposes, and notification applications, community capabilities and conference capabilites. It definitely gives you with a uniform platform for every kind of communications applications that can then be built-in into a web capabilities atmosphere.”
To be released in November, ICP 1.0 will in the beginning run on home windows Server 2003 standard version on x86 hardware with at the very least 4GB of memory. edition 2.0, accessible subsequent yr, will add support for home windows Server 2008 and Linux. Pricing has no longer yet been set, however Neary observed Nortel is calling a pricing per port models of the application in addition to one for suppliers who are looking to host the software.
amongst hardware-based mostly items, David Downing, normal supervisor for commercial enterprise and SMB communications options, noted the newest model in Nortel’s business Communications manager family, an all-in-one field which lets small and mid-sized organizations add IP telephony to their systems, could be released in October. The BCM 450 will scale as much as 300 clients, one hundred greater than the BCM 400.
The enterprise also pointed out that it is going to decide “in the subsequent couple of months” if it'll add SIP traces to the BCM family unit, which might make it a survivable gateway for branch workplaces if the corporate WAN fails.
Pricing for the BCM 450 wasn’t instantly attainable.
He also tested that Dell will develop into the third server maker to bundle the Communications Server CS 1000 on its hardware next year when version 6.0 of that utility is released. IBM and Hewlett-Packard already promote the CS 1000 with opt for servers, although it will best be later this yr that those manufacturers will sell hardware with the Nortel utility put in.
In his keynote, CEO Mike Zafirovski spent a half hour reassuring some of his largest consumers and personnel that despite several years of restructuring, cost-chopping and layoffs, the enterprise is relocating within the correct route.
“I do agree with we’re making the appropriate bets,” he stated, including emphasizing unified communications products.
Two years in the past, Nortel was losing market share in very nearly every enviornment, he stated, the company had an uncompetitive operational and cost constitution and had run working margin loses in four of the previous 5 years. despite the fact, he talked about, the enterprise’s trajectory is enhancing, and promised advancements in product fine, constructing client momentum and solidifying the health of the company.
moreover, new partnerships with groups akin to Microsoft, IBM and LG are driving earnings, he mentioned. To the query “can Nortel regain the lustre it had?”, he admitted that “we have a tips on how to go.” however he emphasised that the company is increasingly paying attention to valued clientele.
however, Alvarez cited that Nortel’s stock continues to drop, and questioned how long shareholders will look forward to the enterprise’s financials to show round.
different analysts at the conference noted the off the record briefings helped shed extra gentle on the place Nortel goes. Shiela McGee-Smith of McGee-Smith Analytics in Putnam Valley, N.Y. turned into impressed with some new utility items and contours, besides the fact that children she introduced she would have favored to have heard a greater coherent strategy for advertising Nortel’s enterprise items. industry analysts have complained that whereas Nortel has first rate hardware and software, its failure to bring aggressive and focused advertising is hurting the business.
“I suppose there was growth,” she talked about, “but I’m not sure I heard a cohesive suitable-down story about the way it all matches together. I feel if I have been a consumer i would have obstacle realizing the aspects of the portfolio and how they work collectively.”
“I feel they have got respectable options, I think they've respectable expertise,” Brent Kelly, senior analyst and companion at Wainhouse research in Hyde Park, Utah, said after the briefings. “Now we’ll see how they execute.”
Kelly credit Zafirovski’s candidness with custo
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Mobile commerce apps are exploding in the app market. Every business has started creating its mobile shopping app. The reason is that people are using their mobiles more than other devices for shopping and getting many of the tasks done. Mobiles are always with people, and they can get the job done anywhere and anytime.
Those companies who started with an e-commerce website are quickly creating a web app too. They don’t want to lose their customers. A site cannot match the convenience that mobile apps offer. Personalization and a high level of customization are possible with mobile apps. Let us see how extending an e-commerce store into a mobile commerce store helps.Why Do You Need A Mobile App?
The statistics of mobile users and the exponential increase in the use of m-commerce is enough reason to extend your e-commerce website to a mobile app. According to Statista, the m-commerce worldwide will touch 700 billion USD in 2019. The same statistics also say that 50% of all online sales will be through mobile apps.
There is no wonder that every company is rushing to build their mobile m-commerce apps. Websites cannot match the ease of use of mobile apps. In every way, mobile apps make shopping much more comfortable and more trouble-free. Whether it is the selection of the items you want to buy or the payment methods, everything is so easy on an app.
The main advantage of a mobile app is that it allows users to do their tasks even when they are on the move. They can complete their shopping while commuting from office. Customers don’t have to spend extra time doing their shopping. It is the kind of convenience that people expect nowadays.
For retailers, mobile apps enable better engagement with customers. People are reported to be spending maximum time on their mobiles to do shopping. It means that there is a better chance of customers browsing through your m-commerce shop and making a purchase.
Another plus for the retailers is that having a mobile app increases the chances of search engines ranking their websites higher. Mobile apps are an excellent way to search engine optimization. The search engines now consider mobile app contents along with web contents for grading the site.
Mobile users usually download an app only if they are inclined to purchase from you. It means that if your app is on the smartphone, there are more chances of the customers buying from you. But when they visit a mobile website, they are not sure whether they want to purchase anything.
Once the user downloads the app on the phone, customers will not think of looking elsewhere for their stuff. It is easier to shop from an app that is already on the phone. The app will have users’ details. There is no need for users to feed anything. They can make purchases within a short time.
You can use the details in the mobile app to further market to your users. You can introduce various loyalty programs to keep the customers using your app. You can allow your partner retailers to advertise in the app, making you revenue and getting customers to purchase more.
Other features of mobile phones also add to your advantages. The GPS in mobile phones can help locate your physical shop if the customers wish to visit. You can program the app to inform the customers when they are near your shop. It is easy for customers to click a photo with their new purchase and upload on the app or their social media sites.
Cart abandonment is a big problem that most e-commerce sites face. It is due to the slow response of the site and more extended checkout procedures. Mobile apps are much faster in responding to user requests. They offer a much faster checkout procedure. The user doesn’t feel frustrated and leaves halfway through the purchase process.
Because of the above facts, there is much better average order value with mobile apps when compared to websites. There is a 140% increase in revenue through mobile apps when compared to mobile sites. The figure for growth is 130% when compared to websites. It is enough reason for companies to start creating mobile apps.
Push notification is a feature that a Mobile Application Development Company can incorporate in your mobile app. This feature is advantageous when you want to send some information to the customers. You can announce discounts or loyalty programs using these notifications. You can also remind customers who have not used the app for a long time about using the app.
Mobile apps score a lot over websites and mobile sites when it comes to user experience. It is one crucial factor which leads to cart abandonment. When there are so many choices available for online shopping, people don’t want to suffer any inconvenience while shopping.
Mobile apps allow for easy sharing on social media sites. It will enable your customers to share their purchases or product choices with their friends effortlessly. It will help in your getting better publicity. More people will download your app.
All businessmen what to improve their business. Mobile apps come with great analytics which will help you know your market and customers in a better way. You can create better content on the app and have a better response from your customers.
You must get a good application development company to develop your mobile app so that there are minor bugs at the time of launching. Your mobile will be ready for testing soon. Your mobile will be sharing the data already available in the e-commerce database. It means that only the presentation is going to be different.Identifying The Platform
It is an important step. There are many platforms to build an e-commerce website. There are content management systems for enterprises, like Magento and WooCommerce. You can make a good e-commerce site on any of these. You have to create your mobile app from any of these e-commerce sites.
Identifying the right platform is key to the success of your mobile app. That crucial step will decide the future of your business. Each of these platforms has its pluses and minuses. The application developer must consider these and develop the app.Ensure Consistency
You must remember that your mobile app is an extension of your e-commerce website. Customers are already used to the look and feel of your site. They know the brand logo and colors. You cannot change any of these when you build the mobile app.
The mobile app should feel like an extension of the e-commerce website. Customers must be able to identify your brand immediately. It is the only way to get all your existing customers to use your mobile app. There should not be any difference in the overall experience of the m-commerce app.Developing The API
A content management system or CMS helps to create a website. It contains all the necessary elements that you need. One of the systems that make e-commerce website building easy is Magento. There is a seamless exchange of data.When different software elements of the same system use the data, there are no risks. The data is secure from any attacks on an e-commerce website. But it is not like this in a mobile app.
The mobile apps and the database do not exist in the same system. The app has to get the data from the database. There are connectors between the two. These are called Application Programming Interface or APIs. These are essential for the app to get data from the database.
There can be many APIs already available on the website. These APIs help the mobile app in getting the data from the database. But the app development firms have to create many more APIs for the smooth functioning of the mobile app.Integrating The API
The application view and the APIs must have a good integration. Only with this can they have a smooth functioning of the app. The view adds a lot of data about the product. There is a lot of information available on the page. There is also dynamic information on the server. The APIs help to pull this data.
There are many data in the server which are not constant. The can keep on changing. The app must get this information from the server each time. Whenever the customers give a request for price, this process happens so that the customers can see the latest price.
For the security of the mobile app, a good API integration is necessary. The app functions as a separate component. The server is a separate entity. It is the APIs that helps communication between the two. The connection is only need-based.Testing
It is an essential requirement for any product. Before launching the product, you must test it for proper functioning. It is all the more critical for a mobile app because people will hardly come back to the app if it is not satisfactory. With the availability of so many apps, users will not try the app again unless fully satisfied.
You must test the app for many parameters. Apart from the automatic testing of components, the app is also subject to manual testing. The app is used under various conditions to ensure that the running is smooth. The testers use the app and see if there are any bugs. The developers will correct everything after the testing.Launch
You must launch the mobile app after complete testing. The two main stores Google Play store and Apple App store insist on fulfilling a lot of conditions. You should ensure that your app adheres to all these conditions while launching the app.
You can advertise the launch of the app in various forums. You can use your website to promote the app. Other good places to advertise the app are social media sites. It will ensure that many people download your app within a short period.
There are certain features which are necessary for the app to function. These are not additional features, but the necessities to give your users a good experience. You must incorporate these features in the first version of the app.
Whether to go for a native app or hybrid app depends purely on how much you want to spend on the app and how much time you have. They can see the plus and minuses of both apps.Native Apps
We have seen how important it is for an e-commerce website to have an extension on the mobile device. More people are now shopping through mobile apps. The convenience offered by mobile apps is unparalleled. Sites are not as easy as mobiles to operate. Moreover, mobile apps provide the comfort of being able to use anywhere.
You must get one of the Top Mobile App Developers to get the job done. Your mobile app is an extension of your e-commerce website. So, they should offer a smooth transition from the site to the mobile app. You must keep the brand image intact. Customers should be able to shop in one device and checkout in the other.
Many e-commerce companies have benefitted hugely by building an m-commerce app. But it all depends on how smooth and fast the app is. The main advantage of using mobile apps is speed and convenience. Your app must certainly offer these qualities.
Jim Poole sees a lot of games coming through his network, only they’re not so readily identifiable as games. Poole is an executive at Equinix, one of the companies that supports the backbone of the internet.
Equinix has data centers full of rows of server racks, each of them with processors and graphics processing units (GPUs) that can process games for cloud gaming companies such as Blade, which started offering a paid gaming service so gamers can play high-end games on any device. It’s the same sort of service that Google, using its own network, will deliver with its Stadia service, introduced at the Game Developers Conference. At the GDC, GamesBeat also hosted a breakfast on multiplayer gaming.
I talked with Poole about the state of the internet and how companies like his can host the games that they play and have come to take for granted will always be connected.
Here’s an edited transcript of their interview.
Image Credit: Equinix
GamesBeat: It’s going to be quite a busy show this year.
Jim Poole: Lots of stuff going on. My first job here at Equinix, I actually covered gaming. It’s probably one of the reasons I’m talking to you. [laughs] What can they let you know?
GamesBeat: One example that’s interesting to me is the contrast in what you see in the market. Electronic Arts had two launches in the past five or six weeks. Apex Legends went really well, from zero to 50 million players on an unadvertised game within a month. Some things about the design of the game made it happen that way.
They also had a heavily advertised come two weeks later, Anthem, and that had a pretty choppy launch. The impression from players was that the game wasn’t ready. It was an interesting contrast as far as what’s possible with big online games. Did you have any impression of why things like this happen?
Poole: Not specific to EA, but I will say that more generally, what I’ve noticed is that you have companies out there that appreciate the underlying network dynamic, what’s happening in the network that allows a game to scale, at least architecturally, in terms of the ability to deliver the right throughput and latency. That’s obviously a big deal.
A lot of multiplayer games, especially in the beginning, there was no centralized coordination. If you wanted to put up a Doom server back in the day, you did it yourself. The farther away you got from the origin server, the worse the experience. Nowadays more people are aware. The degree to which they address the issue is different. It’s similar to cloud computing, which is something they deal with a lot. Take an Amazon or a Microsoft. When they started out they had two or three availability zones in any given part of the country or the world. Now they’re up in the teens and 20s as far as planning for distribution. Gaming is no different. I always like to joke that you can’t beat physics. You can’t solve the speed of light.
Image Credit: Equinix
GamesBeat: Is that the equivalent of 20 data centers up and running around the country, or something else?
Poole: The biggest dependency for all of these games is access to peering infrastructure. The vast majority of these games are played over the internet. The easiest way to get localized access to large numbers of eyeballs is to participate in lots of peering exchanges. From their perspective, that’s good, because we’re the biggest peering provider in the world. They operate more exchanges than anyone.
In fact, one of the things you can do—I don’t know if you’ve ever played with Peering DB at all? It’s a website, a public listing of all the peering fabrics, all the peering exchanges, and then all the participants. You can go in by market or by company, type their name in, and see where they are on a global basis. That’ll show you the difference between one company and another. You can type in one game company and it shows up in four places, type in another one and it shows up in 20. Generally speaking, you’ll notice that the guy with 20 has better performance than the guy with four.
GamesBeat: I’ve been to the big building in San Jose you guys have. Is that what you mean by a peering exchange?
Poole: A peering exchange is literally a big set of routers sitting in a data center, in which there are a bunch of multi-party participants. Peering in general, the reason it came to be, was because of the realization that no one network goes everywhere. The way for internet traffic to go from, say, a Verizon user to an AT&T user is that Verizon and AT&T need to peer with one another somewhere. That somewhere will tend to be an Equinix building. Inside that building, we’ll operate what they call a peering exchange, which is the hardware that everybody connects to that allows for the exchange of traffic between one network and another.
Image Credit: Equinix
If you broaden that, it’s not just networks talking to networks. It’s content talking to networks, or computers talking to networks. The gaming companies, the cloud companies, the networking companies all participate in these peering exchanges. They’re geographically distributed around the world. If they just use North America as the example, they operate peering exchanges in Toronto, New York, Washington, Atlanta, Miami, Dallas, Chicago, the bay area, Seattle, Los Angeles. You can quickly see if that you were deployed in all those different peering exchanges, and you drew 10-millisecond circles around each of those facilities, you’d find that you hit the vast majority of the population of the United States.
That’s generally the best you can do. If you put together a comparison as far as what would be the ideal situation for any kind of online something or other, whether it’s a game or something else, to have the best performance you’d be attached to as many peering exchanges as you could. Obviously, you have to take the capex and opex versus the advantage in mind. Fortunately, a lot of games are pretty tolerant. It’s only 60 milliseconds from one side of the country to the other. Most games tolerate 60 milliseconds just fine.
What they usually see—I call them the four corners of the country, from a peering perspective. It’s the bay area, Washington, Chicago, and Dallas. You’ll see a lot of online games and/or cloud services always being in those four markets because once you draw those circles, it gives you consistent 20 milliseconds or less to hit any place in the country. That’s more than enough for most big games.
GamesBeat: What if they then get into the usual problems of consumer-specific things? Like you have five people in a house all watching Netflix or something like that, or trying to get into a multiplayer game on wi-fi, or too many routers in the house trying to get on the internet.
Poole: Yeah, too many hops. Things like that can exacerbate the problem. Occasionally what I’ve seen is, somebody will deploy something realizing that if it’s under 100 milliseconds it should be fine. They’ll put something on the east coast and something on the west coast. Once you add in all the weirdness that can happen inside somebody’s house or the fact that not all ISPs that people are connected to are 100 percent fiber-based–I live in Washington and I have Verizon FIOS. I have fiber right to my house, which is great. When I lived in the bay area I had Webpass, which gave me fiber connectivity right down to that big building in San Jose, and in that building are a bunch of game companies. When I’d play a game I could run a throughput test and get up to 900 megs to that building. My games would fly.
But generally, one of the ways to compensate for the weirdness in the home network is to then potentially deploy in more places than are strictly necessary. I’ve seen games work just fine with one location in the entire country. They’ll work for anyone who has a high-speed connection. But for people who don’t, it would probably be better if the resource they’re trying to attach to sat closer. What you’re seeing over time is that realization, and so more and more, when you look at some of the bigger players, you’ll see them deploy—like I say, if you go into the peering website you’ll see that they’re in lots of places. That’s their way of saying, “Here’s how I ensure a good experience for my end user.”
Image Credit: Equinix
GamesBeat: With cloud gaming, I’ve seen some interesting strategies on the customer level as well, like Shadow. They were saying that they’re going to guarantee high graphics quality to their customers by designating one GPU in the data center per customer, whereas some of the others are piling on lots of players per GPU. But what that winds up costing—they charge something like $35 a month, almost like renting a PC.
Poole: When people talk about latency, what they tend to do is talk about—they’re thinking about the transmission latency, the speed of light to my rendering device, my laptop or iPad or whatever. What they don’t necessarily also think about is the compute latency, which is why the GPU market has improved things so tremendously. The GPUs do the rendering far faster. You can take different approaches to that, as you say. You can do a dedicated GPU, which gives you the best performance, or you can run a bunch of VMs on top of GPUs and get a different level of latency through the machine. Not just the transmission latency, but the processing latency involved, the actual compute cycle.
Again, that’s one of those things where you can strike a balance. If you dedicate GPUs you can be in slightly fewer places, because you’re not incurring as much latency on the compute cycle. Or you can be in more places and be more multiplex, more virtualized. At the end of the day, you’re trying to get the end-to-end latency, inclusive of wi-fi, the house router, the transmission back to the data center, and the compute cycle.
GamesBeat: If you back some of this out, what are some of the decisions that the game companies or game designers are making? What do you think is within their control? If I go back to the example of Apex Legends, the thing I think matters with that–they have a battle royale game, and those are usually 100 players and one survives. But they switched it to being 60 players and one team survives. They have a map that seems more dense, a smaller map than some of the other battle royale games like PUBG, and they also have a quicker load right into the game. They have an art style that’s more animation-inspired than realistic. It’s not Call of Duty. Those things seem to help make it what it is, a very fast-loading game.
And then you contrast that with Anthem, which is also made by EA, but with very realistic graphics. The load times are very long, and then the problem a lot of players ran into in the first beta weekend is it wouldn’t load at all. It never finished loading for them. Then they’d try to load again and put more stress on the system. Does it sound like these things game designers do can make a difference in the quality of multiplayer?
Poole: It’s an interesting question. Going back to the analogy–you have the compute latency involved in how fast the game loads, how many streams have to be normalized inside the game process before it can turn around a stream and send it back down to the user. You run into the same thing in generic computing. There are people who understand how to write code for, say, a cloud environment that can auto-scale, as opposed to somebody who’s more used to writing code for a single server.
There are a few different philosophies, and one philosophy, writing for a single server, potentially what you’re doing is routing a number of individual players through a single server. The experiences can work because the load on the one server is manageable by that one server. Or you could run through a game such that scales against a bunch of virtual machines more elegantly, and it can scale up to–years ago I was sitting at a thing where Microsoft was launching one of their Xbox multiplayer games. They talked about how they worked with the game developer to use the auto-scaling aspects of Azure. They showed that within five minutes of launching the game, the system had spun up 80,000 cores to deal with the load. It could do that on a fairly elegant basis.
I don’t know what every single game company is doing, but I’d imagine you have a disparity in terms of how people are thinking about what the underlying platform is. In this day and age, you’ll always hear stories about–everybody writes something super easy like Java without understanding what’s underneath it. Going forward now, with the specialization of things like GPUs versus CPUs versus–you’re getting a lot more specificity in what the machine is capable of. The programmer has to be aware of that.
Image Credit: Microsoft
GamesBeat: I talked to some people who made Microsoft’s game Crackdown. It took them four or five years to finish. It’s one of the first that takes advantage of the Azure cloud in a big way. They said they applied it in the multiplayer mode, which is only four players against four players, but it’s in this dense city environment where the buildings are completely destructible. The physics as you fire a shot and hit a building and the building crumbles are all supposed to be accurate. They said that one Xbox by itself couldn’t do this, but when they were playing they had the equivalent of 12 machines computing the physics and other things for multiplayer.
Poole: The way you would think about that, it’s a hybrid game. Part of it is cloud rendered, and so it’s feeding rendered components of the game back to the Xbox because the Xbox by itself can’t keep up. That’s become more common with the bigger console players, from what I’ve noticed in games, especially any game that has, as you said–the more you start increasing either the fidelity in the game, in terms of graphics, and/or the number of players, and these days people want both.
You have the perfect storm in the sense that now you have these massive pools of compute resources — GPUs and CPUs — that can be spun up dynamically, and you still have the console sitting out there that can do a lot of things. In the cloud gaming market, everyone is fixated on this idea that you can get rid of the $400 console or the $2,000 gaming PC. That’s the holy grail.
GamesBeat: The question is always there, though — do you want to go in that direction and enable light gaming on any device, or do you want to take all that computing power in the data center and give somebody something much more powerful?
Poole: We’ve been predicting the downfall of consoles for a while, and it still hasn’t happened. [laughs] The cloud component is still getting bigger and bigger, though.
Image Credit: Dean Takahashi
GamesBeat: The other thing people mention around things like Azure and AWS and Google Cloud–if you offload all the work over to them, then your multiplayer game is going to be better in that you can focus on things that you’re good at. Is there a level of decision there that makes a big difference as to how well that multiplayer is going to turn out?
Poole: It’s hard to say. If you don’t have the right game for that environment, or you’re not using the tools that allow you to write for that environment–all those guys have tools, so you don’t necessarily have to understand how to invoke the next VM to add it to the pool of resources. The system knows how to do it. More generally, the guys in the cloud computing market are very focused on how to provide the tools for people.
The other day I was having a conversation with someone about an AR app. It’s very similar. They’re heavily dependent on the GPU farm in the cloud for what they’re doing. They can’t get away from that. They have no choice because the glasses themselves have very limited amounts of compute in them. They work quite closely with a cloud company to take advantage of the tools that they provide, allowing them to write their application such that it would work well for most users.
There’s a ton of attention being paid to that fact. If cloud has been extraordinarily disruptive for the traditional IT industry, based on the early deployment of millions of CPUs, bringing down the cost of CPU cycles, now you’re seeing it do the same thing. Just a few years ago they didn’t even have GPU farms. Google was one of the first that started doing it because they were going after media companies doing movie animation stuff. Now all of them are heavily invested in GPUs.
It’s a large part of their offering because people are expecting not just gaming, but almost anything that involves some sort of rendering for AR or VR, or even normal video, rendering a movie or a TV show. I used to be in the media business. You had to go out and buy these ridiculous high-end million-dollar boxes, and it would take you a week to render five minutes of video. Now you can get the same thing from one of the hyper-scale guys and they can do it in minutes.
My thought, in general, is that the cloud, such as it is, is one of the things that’s going to help drive the adoption of things like streaming for games. They have the infrastructure out there. It’s deployed. They have access to lots of peering locations. They’re very distributed. They can get very close to the end user. That’s a big deal, because of the latency issue.
Image Credit: Equinix
GamesBeat: If you’re talking to an Amazon and you’re a game developer, are there certain questions you’d be asking them about the level of service you need?
Poole: Almost all of them now have developer tools specific to certain types of environments. If you want to do facial recognition, for example, inside of Amazon, they have a set of tools called Rekognition built specifically around–here’s how you build an app that would allow you to ingest a camera feed and then run a recognition process against it. All of them are doing that to encourage the consumption of the CPU capability that they’ve invested in. It’s part of their offering.
I forget the last statistics I read about Amazon, but they do something like 30 or 40 feature releases a month across their entire platform. They have people just banging away, building new tools. The more you can get somebody used to using your tools, as opposed to writing all the way down to the individual processor level, the more likely they are to stay with you. That’s the game in cloud computing.
GamesBeat: Can you talk about some of the companies you’re working with?
Poole: Blade and Shadow — Blade is the company, Shadow is the network — they’re one that’s publicly announced, a customer of ours. In fact, you can go into PeeringDB and pull them up, and what you’ll see is they’re with us in multiple markets in Europe and the United States. They’ve essentially engineered the latency circles around their deployments such that the longest latency to most end users is something less than 20 milliseconds. That’s way better than most games would need. They’re a good example of someone who’s following that model in streaming games.
Then they have customers like NHN, the Korean company. Zynga is another example, the more casual kinds of game companies that have been out there forever now. They’re all generally recognizing of the fact that there’s this very big dependency going back to the peering infrastructure. Since they have 200-plus data centers in 52 metros in 25 countries around the world, they probably have the best footprint overall as far as anyone trying to do distribution.
In fact, there’s another resource you can look at, a company called Cloud Scene. Cloud Scene tracks data center companies and their footprint as it relates to the cloud providers. They always come up as the number one company in the Americas and Europe and Asia and Oceania. If you want to go global, that’s how you do it. They as a company–if you took their revenue and organized it according to people who deploy in multiple countries versus people who deploy in one city, what you see is that the majority of their revenue comes from big multinational companies. All the big cloud companies, all the CDNs are customers. Most of the gaming companies are customers in one way or another. It’s all because of this need to be close.
We talk a lot about what they call interconnection-oriented architecture, which is just the fact that whether you’re in the gaming industry or the cloud computing industry, the model has flipped over. People used to run all of their stuff in one data center in the middle of the country. That was the model. You put everything there, and then the farther away you got, the worse the experience you got. People did application acceleration and all these kinds of things. Now, because of cloud computing, the model is flipped on its head. If you look at most companies they deal with nowadays, they’re highly distributed. They have no centralized anything. Everything is distributed because it’s all about user experience. Gaming just happens to be the ultimate user experience example.
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Company:
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Clear-Com
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Booth:
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--C6908
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Web:
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--www.clearcom.com
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Clear-Com, an HME company, is a global provider of professional real-time communication solutions and services since 1968. They and their subsidiary, Trilogy Communications, offer market-proven intercom solutions that link people together through wired and wireless intercom systems and connectivity options.
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Our history is rooted in technological advancements and innovations that deliver significant improvements to the way people collaborate when instant communication matters. In the markets they serve - broadcast, live performance, live events, sports, military, aerospace and government—our communication products consistently meet the demands for high-quality audio, reliability, scalability and low latency.Company: Cloudian Booth: SL 6821 Web: www.Cloudian.com As 4K, 8K and higher resolution video volumes continue to grow, broadcast and production organizations need an active archive storage foundation for managing, protecting and fully leveraging this content. Ideal for capacity-intensive workflows, Cloudian’s petabyte-scalable, disk-based storage enables seamless collaboration across multiple locations, both on site and in the cloud. All storage is presented as a single pool that can be instantly accessed, searched and monetized, regardless of where content physically resides. And Cloudian delivers these benefits at up to 70% less cost than traditional SAN and NAS offerings. See how at https://cloudian.com/solutions/media-and-entertainment/ Company: Cobalt Digital Booth: SL9111 Web: www.cobaltdigital.com Cobalt Digital designs and manufactures award-winning edge devices that help live video production and master control clients transition to IP, 4K, HDR, the cloud, and beyond. As a founding partner in the openGear initiative and the new RIST Forum, Cobalt supports best-of-breed interoperability platforms that simplify technological adoption. At the 2019 NAB Show, look for new 4K multiviewers, distribution amplifiers, image processors, and HEVC encoders for more efficient production environments. All Cobalt Digital products are backed with a five-year warranty. Learn more at www.cobaltdigital.com. Company: CogniK Booth: N3632 Web: www.cognik.net CogniK built a hyper personalization platform to make your customer journey unique: improve conversion, engagement, and loyalty, reduce churn and optimize monetization. We leverage their expertise in combining AI engines: facial recognition, object detection, natural language processing, and sentiment analysis. Our strategy is to deliver high-level solutions to address the needs of video operators: • increase video views (video recommendation, video thumbnails optimization) • automate time-consuming tasks (automatic video tagging, video clipping, brand detection) • improve profitability (content targeting for video ads, optimize locations for mid-roll ads) Company: Coherent Logix Booth: Renaissance Suite Web: www.coherentlogix.com Coherent Logix has created a revolutionary system platform solution that solves the power, performance and silicon area crisis in the semiconductor industry that is present today more so than at any time in history. Their solution enables new business and revenue models while providing ASIC performance in a product that is fully programmable and as easy to program as a PC. Quite simply, they extend Moore’s Law. Coherent Logix’s unique computational and network memory fabric semiconductor solutions provide consumer electronic product manufacturers with the ability to meet the highly competitive, transformational and ever evolving market requirements of today’s communications mediums. Company: Comrex Booth: C2330 Web: www.comrex.com Since 1961, Comrex has been in the vanguard of technical development, making use of innovative technologies for radio and television well before they hit the mainstream. Their ACCESS and BRIC-Link IP audio codecs use sophisticated audio transmission technology to ensure reliable broadcasts over challenging IP networks. We've used their years of experience in IP to develop their CrossLock tools to handle the unique demands of transmitting video, with the development of their LiveShot IP video technology. Throughout it all, they have continued to refine their telephone hybrid technology with products like VH2, and break new ground with products like Opal. Company: Countable Booth: N3436SP-B Web: www.countable.us and www.CountableAction.com Countable is the civic technology start-up with a steadfast belief that digital products can lower barriers to civic entry, build engaged audiences, and empower meaningful action. Whether you're a media organization, non-profit, candidate campaign, corporate social responsibility team, public affairs firm, or anyone else looking to build digital communities, we’re your platform to deepen audience engagement. Company: CueScript Booth: C2622 Web: www.cuescript.tv CueScript is a Teleprompting company with a difference. With design for purpose, ingenuity and quality at the forefront, CueScript have developed a range of exciting Teleprompting products and is home to the world’s first complete IP-based solution. IP is included throughout the product line, but features in addition to conventional connections, as they recognize that not everyone is ready for full IP just yet. This allows for choice of connectivity and future-proofs your purchase. For CueScript, customer service is paramount, with attention to details from initial contact, to installation, to after-sale support. CueScript; Prompters with style, people with passion. Company: Dalet Digital Media Systems Booth: SL6610 Ticker Symbol & Exchange: DALE.PA Web: https://www.dalet.com Dalet enables media organizations to create, manage and distribute content faster and efficiently, maximizing the value of assets. Dalet offers collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet will showcase at NAB the new Remote Editing framework, which offers multimedia editing capabilities and speed to editors working in the field or remote offices; Dalet OnePlay multi-platform studio automation solution; Dalet Media Cortex, the AI cloud service to augment media workflows, and Dalet Galaxy five, the latest evolution of the industry-leading MAM, Workflow Orchestration and Editorial platform. Company: DALIM SOFTWARE Booth: SL15406 Web: www.dalim.com Media production and distribution remains a labor-intensive, high-cost and high-risk business. DALIM ES is a collaborative digital asset production and management platform, delivering services ranging from online video approval workflows to a web-based production environment for all participants of the production cycle. ES lets users plan, execute and control any aspect of media production, regardless of the final use of the output. It offers timeline annotating, transcoding for viewing on multiple platforms, and connectivity to other third party tools. This means not only the ability to support video files, but also managing and driving them in an approvals-based business workflow. Company: Dan Dugan Sound Design Booth: C1118 Web: http://www.dandugan.com The inventor of the automatic microphone mixer, Dan Dugan, will be at NAB showing his comprehensive line of automixing products. Dugan automixers offer versatile I/O, with options for analog, AES digital, ADAT, Dante and MADI interfaces. Also on display will be the Sound Devices 633 portable mixer, which implements Dugan automixing. Dan Dugan Sound Design won a coveted Cinema Audio Society award in February 2019 for the automixing algorithm implemented in this product. “Dugans” are used worldwide for management of multiple live microphones, usually in unscripted events such as talk shows, meetings, lectures, debates, sportscasts and conferencing. Company: Decentrix, Inc. Booth: SU8721 Web: www.decentrix.com Decentrix is a globally focused data technology company that has developed solutions which maximize advertising and content revenues across all media distribution platforms for Brand Advertisers, Telecommunications and Media and Entertainment companies. Decentrix’s patent pending AI for Media™ technology, powers their solutions for cross-media planning, inventory optimization, rate card maximization, Frictionless Trading™, content ROI analytics and consolidated billing to maximize revenue opportunities with transformative intelligence. This uniquely focused capability builds on their deep industry experience and results in substantially enhanced revenue outcomes across entire portfolios of their client’s businesses including traditional linear, digital, addressable, and mobile media Company: Deluxe Entertainment Booth: Wynn/Encore Hospitality Suites Web: https://www.bydeluxe.com/ Deluxe is the leading video creation-to-distribution company offering global, end-to-end services and technology. Through Deluxe One, an intuitive cloud-based platform that unifies every stage of the content lifecycle, creators and distributors can access a seamless way to manage the creation, transformation, packaging and delivery of content creators, broadcasters, OTTs and distributors rely on Deluxe's unmatched scale, experience and expertise to enable virtual services and platform solutions that make it simple for them to realize their visions and deliver them to anyone. Company: Dialight Booth: C1135 Ticker Symbol & Exchange: DIA (London Stock Exchange) Web: www.dialight.com The innovation and market leader in LED Obstruction solutions for more than 20 years, Dialight offers the industry’s most comprehensive, energy-efficient and reliable line of LED-based obstruction solution systems in the world. Every Dialight system is fully FAA certified and Transport Canada and ICAO compliant for dependability and performance you can trust. Their precision patented optics ensure maximum safety with minimal ground scatter for community-friendly illumination. Dialight systems feature small, light-weight flash heads for easy installation and reduced wind resistance. Their zero-maintenance fixtures virtually eliminate tower climbs and unplanned site visits for years, dramatically reducing maintenance costs and non-compliance risk. Company: dotstudioPRO Booth: SU11112 Web: https://www.dotstudiopro.com/ dotstudioPRO is the next generation Online Video SaaS Platform. Powering clients’ multi-device streaming services, dotstudioPRO enables content owners to monetize premium content and syndicate it everywhere, making it easy for them to find an audience in a highly fragmented online video ecosystem. dotstudioPRO's CMS launches clients, across Web, iOS, Android, Apple TV, Roku, Amazon Fire TV and Android TV in less than 8 weeks. The platform also offers player-less video syndication feeds to over 30+ platforms like VEWD and XUMO, just to name a few. dotstudioPRO's clients include Minnesota Vikings, Washington Redskins, American Beauty Star (Lifetime), Pocket Watch (Kids MCN), All Def Digital (MCN). To find out more visit dotstudioPRO.com Company: DynaMount LLC Booth: C1047 Web: https://dynamount.com/ DynaMount is the world leader in remote microphone steering and positioning. Their products allow for real-time adjustments to the position and orientation of any affixed microphone, ensuring that the best possible sound is captured no matter where the action moves. Our new Echo-PT™ is the only pan/tilt system purpose built specifically for microphones. Its silent motion, LAN/internet control capabilities, and reference camera for remote monitoring allow it to meet the demanding needs of broadcasters and filmmakers. Visit us at booth C1047 and give it a test drive.
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Enterasys [13 Certification Exam(s) ]
Ericsson [5 Certification Exam(s) ]
ESPA [1 Certification Exam(s) ]
Esri [2 Certification Exam(s) ]
ExamExpress [15 Certification Exam(s) ]
Exin [40 Certification Exam(s) ]
ExtremeNetworks [3 Certification Exam(s) ]
F5-Networks [20 Certification Exam(s) ]
FCTC [2 Certification Exam(s) ]
Filemaker [9 Certification Exam(s) ]
Financial [36 Certification Exam(s) ]
Food [4 Certification Exam(s) ]
Fortinet [14 Certification Exam(s) ]
Foundry [6 Certification Exam(s) ]
FSMTB [1 Certification Exam(s) ]
Fujitsu [2 Certification Exam(s) ]
GAQM [9 Certification Exam(s) ]
Genesys [4 Certification Exam(s) ]
GIAC [15 Certification Exam(s) ]
Google [4 Certification Exam(s) ]
GuidanceSoftware [2 Certification Exam(s) ]
H3C [1 Certification Exam(s) ]
HDI [9 Certification Exam(s) ]
Healthcare [3 Certification Exam(s) ]
HIPAA [2 Certification Exam(s) ]
Hitachi [30 Certification Exam(s) ]
Hortonworks [4 Certification Exam(s) ]
Hospitality [2 Certification Exam(s) ]
HP [752 Certification Exam(s) ]
HR [4 Certification Exam(s) ]
HRCI [1 Certification Exam(s) ]
Huawei [21 Certification Exam(s) ]
Hyperion [10 Certification Exam(s) ]
IAAP [1 Certification Exam(s) ]
IAHCSMM [1 Certification Exam(s) ]
IBM [1533 Certification Exam(s) ]
IBQH [1 Certification Exam(s) ]
ICAI [1 Certification Exam(s) ]
ICDL [6 Certification Exam(s) ]
IEEE [1 Certification Exam(s) ]
IELTS [1 Certification Exam(s) ]
IFPUG [1 Certification Exam(s) ]
IIA [3 Certification Exam(s) ]
IIBA [2 Certification Exam(s) ]
IISFA [1 Certification Exam(s) ]
Intel [2 Certification Exam(s) ]
IQN [1 Certification Exam(s) ]
IRS [1 Certification Exam(s) ]
ISA [1 Certification Exam(s) ]
ISACA [4 Certification Exam(s) ]
ISC2 [6 Certification Exam(s) ]
ISEB [24 Certification Exam(s) ]
Isilon [4 Certification Exam(s) ]
ISM [6 Certification Exam(s) ]
iSQI [7 Certification Exam(s) ]
ITEC [1 Certification Exam(s) ]
Juniper [65 Certification Exam(s) ]
LEED [1 Certification Exam(s) ]
Legato [5 Certification Exam(s) ]
Liferay [1 Certification Exam(s) ]
Logical-Operations [1 Certification Exam(s) ]
Lotus [66 Certification Exam(s) ]
LPI [24 Certification Exam(s) ]
LSI [3 Certification Exam(s) ]
Magento [3 Certification Exam(s) ]
Maintenance [2 Certification Exam(s) ]
McAfee [8 Certification Exam(s) ]
McData [3 Certification Exam(s) ]
Medical [69 Certification Exam(s) ]
Microsoft [375 Certification Exam(s) ]
Mile2 [3 Certification Exam(s) ]
Military [1 Certification Exam(s) ]
Misc [1 Certification Exam(s) ]
Motorola [7 Certification Exam(s) ]
mySQL [4 Certification Exam(s) ]
NBSTSA [1 Certification Exam(s) ]
NCEES [2 Certification Exam(s) ]
NCIDQ [1 Certification Exam(s) ]
NCLEX [2 Certification Exam(s) ]
Network-General [12 Certification Exam(s) ]
NetworkAppliance [39 Certification Exam(s) ]
NI [1 Certification Exam(s) ]
NIELIT [1 Certification Exam(s) ]
Nokia [6 Certification Exam(s) ]
Nortel [130 Certification Exam(s) ]
Novell [37 Certification Exam(s) ]
OMG [10 Certification Exam(s) ]
Oracle [282 Certification Exam(s) ]
P&C [2 Certification Exam(s) ]
Palo-Alto [4 Certification Exam(s) ]
PARCC [1 Certification Exam(s) ]
PayPal [1 Certification Exam(s) ]
Pegasystems [12 Certification Exam(s) ]
PEOPLECERT [4 Certification Exam(s) ]
PMI [15 Certification Exam(s) ]
Polycom [2 Certification Exam(s) ]
PostgreSQL-CE [1 Certification Exam(s) ]
Prince2 [6 Certification Exam(s) ]
PRMIA [1 Certification Exam(s) ]
PsychCorp [1 Certification Exam(s) ]
PTCB [2 Certification Exam(s) ]
QAI [1 Certification Exam(s) ]
QlikView [1 Certification Exam(s) ]
Quality-Assurance [7 Certification Exam(s) ]
RACC [1 Certification Exam(s) ]
Real-Estate [1 Certification Exam(s) ]
RedHat [8 Certification Exam(s) ]
RES [5 Certification Exam(s) ]
Riverbed [8 Certification Exam(s) ]
RSA [15 Certification Exam(s) ]
Sair [8 Certification Exam(s) ]
Salesforce [5 Certification Exam(s) ]
SANS [1 Certification Exam(s) ]
SAP [98 Certification Exam(s) ]
SASInstitute [15 Certification Exam(s) ]
SAT [1 Certification Exam(s) ]
SCO [10 Certification Exam(s) ]
SCP [6 Certification Exam(s) ]
SDI [3 Certification Exam(s) ]
See-Beyond [1 Certification Exam(s) ]
Siemens [1 Certification Exam(s) ]
Snia [7 Certification Exam(s) ]
SOA [15 Certification Exam(s) ]
Social-Work-Board [4 Certification Exam(s) ]
SpringSource [1 Certification Exam(s) ]
SUN [63 Certification Exam(s) ]
SUSE [1 Certification Exam(s) ]
Sybase [17 Certification Exam(s) ]
Symantec [135 Certification Exam(s) ]
Teacher-Certification [4 Certification Exam(s) ]
The-Open-Group [8 Certification Exam(s) ]
TIA [3 Certification Exam(s) ]
Tibco [18 Certification Exam(s) ]
Trainers [3 Certification Exam(s) ]
Trend [1 Certification Exam(s) ]
TruSecure [1 Certification Exam(s) ]
USMLE [1 Certification Exam(s) ]
VCE [6 Certification Exam(s) ]
Veeam [2 Certification Exam(s) ]
Veritas [33 Certification Exam(s) ]
Vmware [58 Certification Exam(s) ]
Wonderlic [2 Certification Exam(s) ]
Worldatwork [2 Certification Exam(s) ]
XML-Master [3 Certification Exam(s) ]
Zend [6 Certification Exam(s) ]
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