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1Z0-477 Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials

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1Z0-477 exam Dumps Source : Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials

Test Code : 1Z0-477
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Oracle Oracle Responsys Marketing Platform

Oracle President Mark Hurd proclaims method for Oracle marketing Cloud, a brand new Platform for customer-Centric marketing | killexams.com Real Questions and Pass4sure dumps

big apple, big apple, Apr 30, 2014 (Marketwired by the use of COMTEX) -- Oracle ORCL, -0.19%

news summary

-- entrepreneurs are trying to have interaction with customers in a extra personalized approach to inform, educate, and construct lasting and ecocnomic relationships. despite the fact, they nevertheless struggle with advanced, siloed, and ineffective marketing systems and records. To deliver on the total promise of client-centricity while simplifying the marketer's job, Oracle outlined its vision for the Oracle marketing Cloud, a cloud service platform that combines Oracle's bought BlueKai, Compendium, Eloqua and Responsys marketing applied sciences with Oracle Social Cloud. The business's most superior cloud-based advertising and marketing solution, the Oracle advertising Cloud delivers the commercial enterprise-capabilities marketers need to directly and easily unify consumer records, engage the appropriate audiences, and deliver the excessive-performing marketing classes.

news records

-- Oracle President Mark Hurd announced the vision and strategy for the Oracle marketing Cloud at a different experience titled interact Your top of the line shoppers: The art & Science of up to date advertising and marketing and held on the Museum of Arts and Design in big apple city. -- The trade's most consumer-centric, convenient-to-use and commercial enterprise-able answer, Oracle marketing Cloud combines the power and reach of Oracle BlueKai, Oracle content marketing, Oracle Eloqua and Oracle Responsys cloud carrier choices with Oracle Social Cloud, as a part of a scalable, open platform. -- With information-driven solutions, Oracle marketing Cloud makes it possible for marketers to affect valued clientele to locate the correct products, stay loyal, and develop into "ideal customers" who serve as advocates for his or her manufacturers. -- The adventure featured an interactive dialogue with advertising executives from one of the vital world's correct manufacturers who shared how corporations can use contemporary advertising capabilities to cultivate greater-profitable client relationships. -- Attendees gained insights into how they could predict their customers' conduct, transforming content into strategic advertising assets and construct advocacy to force business profitability and revenue.

consumer Centricity

-- in lots of corporations, the consumer experience is broken. valued clientele acquire a fragmented, inconsistent event across channels, as businesses bring transactional messages rather than constructing lasting relationships. -- Oracle advertising and marketing Cloud offers a sparkling approach to this challenge by proposing marketers with probably the most advanced and easy-to-use cloud-primarily based solutions for unifying consumer records, engaging the correct audiences throughout paid, owned and earned media, and analyzing efficiency. -- Oracle advertising and marketing Cloud helps marketers movement beyond individual transactions and obtain deeper, lasting relationships with the aid of developing a single client profile across channels, attractive consumers extra intelligently, and growing purchasers who are advocates for an organization or brand.

marketing Simplicity

-- entrepreneurs have certainly not had to take care of a greater complicated ecosystem of legacy applied sciences, information and methods, making it problematic to centralize, manage, and orchestrate individualized client experiences. As marketers struggle with this overwhelming complexity, dysfunctional tactics negatively have an effect on the customer event. -- Oracle advertising Cloud helps companies maximize advertising substances and develop appropriate-line profits by featuring a simple, unified view of client facts, which will also be used with the aid of entrepreneurs to understand what behaviors, attributes and preferences power salary, loyalty and advocacy. -- The industry's most powerful pass-channel platform additionally allows entrepreneurs to directly and easily orchestrate and automate advertising courses across paid, owned and earned media assets. And, as a result of entrepreneurs can look holistically at the consumer adventure, content material can be planned, aligned and delivered on the correct touch elements.

enterprise capable

-- to be able to take knowledge of the exciting opportunities introduced by means of massive records while also cutting back complexity, marketers want a expertise platform that unifies their supplies, but that the IT branch trusts. -- Oracle advertising Cloud helps align IT and advertising and marketing through serving as a single, unified solution with the scalability, efficiency and integration required by means of modern entrepreneurs and IT specialists alike.

aiding Quote

-- "expanding marketing complexity and a starting to be divide between advertising and marketing and IT frequently stay away from marketers from discovering and constructing their premier consumers," referred to Oracle President Mark Hurd. "To help entrepreneurs overcome these advanced challenges, Oracle has combined the power and attain of Oracle BlueKai, Oracle content material marketing, Oracle Eloqua, and Oracle Responsys with Oracle Social Cloud in the Oracle marketing Cloud. An built-in and enterprise-in a position cloud platform, the Oracle marketing Cloud helps marketers immediately and easily optimize the customer experience and execute marketing courses that have a measurable impact on revenue."

supporting components

-- The art & Science of modern advertising -- Oracle advertising Cloud -- Oracle Social Cloud

About Oracle Oracle engineers hardware and software to work together within the cloud and on your records center. For extra tips about Oracle ORCL, -0.19% discuss with www.oracle.com

emblems Oracle and Java are registered emblems of Oracle and/or its associates. different names can be emblems of their respective owners.

Contact information Letty Ledbetter Oracle +1.650.506.8071 electronic mail Contact Simon Jones Blanc & Otus +1.415.856.5155 email Contact

supply: Oracle enterprise

(C) 2014 Marketwire L.P. All rights reserved.


Oracle employer: Oracle Buys Responsys | killexams.com Real Questions and Pass4sure dumps

Creates the world's largest contemporary advertising Cloud by means of including main B2C advertising Orchestration Platform Redwood Shores, Calif. - December 20, 2013Oracle today introduced that it has entered into an contract to purchase Responsys, Inc. (NASDAQ: MKTG), the leading company of enterprise-scale cloud-based mostly B2C marketing utility, for $27.00 per share in money or approximately $1.5 billion, net of Responsys' cash. Responsys is used by the most precious B2C manufacturers throughout the globe to orchestrate advertising and marketing interactions throughout e-mail, mobile, social, screen and the net, at massive scale. The addition of Responsys extends Oracle's consumer experience Cloud, which comprises Commerce, income, carrier, Social and the Oracle advertising Cloud. by bringing together Responsys and Oracle Eloqua in the advertising Cloud, for the first time CMOs that aid industries with B2C or B2B company models could be equipped to power excellent consumer experiences across advertising interactions and throughout the client lifecycle from a single platform. The Board of administrators of Responsys has unanimously accepted the transaction. The transaction is expected to close within the first half of 2014, subject to Responsys stockholders tendering a majority of Responsys' mind-blowing shares and vested fairness incentive awards in the delicate present, definite regulatory approvals and other familiar closing circumstances. "Recognizing the pleasing needs of the CMO in B2B and B2C industries, the Oracle marketing Cloud is now the most effective platform to unite business-category leaders in these historically diverse advertising and marketing-automation fields," stated Mark Hurd, President, Oracle. "Our method of combining the leaders across complementary applied sciences signifies Oracle's overwhelming dedication to successful and serving the CMO enhanced than some other software business on the earth." "Responsys has all the time been concentrated on assisting entrepreneurs recognise their largest probability - coordinating their marketing touch elements throughout channels, across the customer lifecycle, and across industries, and as part of Oracle, they are able to handiest speed up their efforts," said Dan Springer, CEO, Responsys. "Oracle not only shares their imaginative and prescient, but is the confirmed leader in bringing together most advantageous-in-category technologies and corporations to recognize the largest enterprise opportunities. They couldn't be extra enthusiastic about what this skill for their purchasers and employees." "Oracle consumers will improvement from persisted R&D investment across the Responsys and Eloqua structures, making certain that CMOs in all industries are armed with a most desirable-in-category solution," talked about Thomas Kurian, govt vp, Oracle building. "When mixed with the total Oracle customer event Cloud, for the first time, corporations can be empowered to orchestrate individualized experiences that lengthen from advertising, to Commerce, to revenue, to provider, to assist." greater tips about this announcement is purchasable at http://www.oracle.com/responsys About Oracle Oracle engineers hardware and application to work together within the cloud and on your records core.  For extra suggestions about Oracle (NYSE:ORCL), talk over with www.oracle.com. emblems Oracle and Java are registered logos of Oracle and/or its affiliates. other names may well be trademarks of their respective owners. Cautionary remark regarding forward-searching Statements This doc consists of certain forward-looking statements about Oracle and Responsys, together with statements that contain risks and uncertainties regarding Oracle's proposed acquisition of Responsys, predicted client merits and established company outlook. When used in this doc, the words "anticipates", "can", "will", "seem ahead to", "anticipated" and equivalent expressions and another statements that aren't old statistics are supposed to determine these assertions as ahead-searching statements. this type of commentary could be influenced with the aid of quite a lot of elements, many of which are past the control of Oracle or Responsys, that might cause precise results and effects to be materially distinctive from those projected, described, expressed or implied during this document because of a couple of hazards and uncertainties. talents hazards and uncertainties consist of, amongst others, the probability that the transaction will not close or that the closing could be delayed, the predicted synergies of the mixed companies may additionally now not be achieved after closing, the combined operations might also now not be successfully built-in in a well timed method, if in any respect, regularly occurring financial circumstances in areas in which both business does enterprise, and the possibility that Oracle or Responsys could be adversely plagued by other economic, company, and/or competitive components. thus, no assurances can be considering that any of the movements predicted by way of the ahead-searching statements will transpire or take place, or if any of them do so, what have an effect on they will have on the consequences of operations or financial condition of Oracle or Responsys. moreover, please discuss with the files that Oracle and Responsys, respectively, file with the U.S. Securities and change fee (the "SEC") on kinds 10-okay, 10-Q and eight-k. These filings identify and tackle other important components that could trigger Oracle's and Responsys' respective operational and different consequences to differ materially from these contained within the forward-looking statements set forth in this doc. you're suggested to not region undue reliance on forward-looking statements, which speak handiest as of the date of this doc. Neither Oracle nor Responsys is below any responsibility to replace any of the counsel in this doc. Oracle is at the moment reviewing the present Responsys product roadmap and will be proposing assistance to purchasers in keeping with Oracle's common product communication guidelines. Any ensuing elements and timing of unencumber of such features as determined through Oracle's evaluation of Responsys' product roadmap are on the sole discretion of Oracle. All product roadmap suggestions, whether communicated with the aid of Responsys or through Oracle, does not represent a commitment to bring any cloth, code, or performance, and will now not be relied upon in making paying for resolution. it is supposed for assistance purposes best, and might now not be integrated into any contract. additional info about the Acquisition and the place to discover It In connection with the proposed acquisition, Oracle will commence a tender offer for the miraculous shares of Responsys. The gentle offer has no longer yet commenced. This document is for informational functions only and is neither an offer to buy nor a solicitation of a suggestion to sell shares of Responsys, nor is it an alternative choice to the tender present substances that Oracle and its acquisition subsidiary will file with the SEC upon graduation of the gentle present. on the time the gentle is commenced, Oracle and its acquisition subsidiary will file delicate offer materials on agenda TO, and Responsys will file a Solicitation/suggestion statement on schedule 14D-9 with the SEC with appreciate to the soft offer. The delicate present materials (together with an offer to buy, a connected Letter of Transmittal and certain different smooth offer files) and the Solicitation/recommendation remark will comprise vital suggestions. Holders of shares of Responsys are entreated to examine these files after they develop into attainable as a result of they are going to include critical guidance that holders of Responsys securities should believe before making any choice regarding tendering their securities. The offer to purchase, the related Letter of Transmittal and certain other delicate offer files, as well because the Solicitation/advice commentary, may be made obtainable to all holders of shares of Responsys at no cost to them. The soft present substances and the Solicitation/suggestion observation can be made obtainable at no cost on the SEC's web web site at www.sec.gov. in addition to the present to purchase, the connected Letter of Transmittal and certain different soft present documents, as well as the Solicitation/suggestion commentary, Oracle and Responsys file annual, quarterly and special experiences and different advice with the SEC. You can also examine and duplicate any experiences or different suggestions filed through Oracle or Responsys on the SEC public reference room at 100 F highway, N.E., Washington, D.C. 20549. Please name the fee at 1-800-SEC-0330 for additional information on the public reference room. Oracle's and Responsys' filings with the SEC are also available to the public from business document-retrieval features and on the web page maintained by using the SEC at .

Oracle Expands advertising and marketing Platform Eloqua all over Its Clouds | killexams.com Real Questions and Pass4sure dumps

Oracle is out with a new unencumber of Eloqua, enhancing integration with its advertising and different Clouds.

on the end of 2012, Oracle purchased advertising and marketing automation issuer Eloqua, and getting the enterprise's becoming household of advertising and marketing, income and social items to work properly collectively has been a key goal of its updates. in addition to characteristic improvements, this Eloqua update gives more advantageous interplay with Compendium’s content material marketing, Responsys’ B2B marketing, and the Oracle Social and earnings Clouds. Eloqua is Oracle’s B2B centerpiece, just as Responsys – obtained in December – is now the company’s B2C centerpiece.

Eloqua and Responsys

Compendium’s advertising and marketing calendar, for example, is now built-in without delay with Eloqua for coordinated campaigns that include content material marketing and start, and Compendium’s records can also be accessed dynamically within Eloqua. greater integration with the Oracle income Cloud offers more desirable field mapping and pastime logging, and further integration with Oracle Social Relationship management within the Oracle Social Cloud enables entrepreneurs to submit landing pages to social media and use social engagement information to update the client profile. Oracle’ social tools can now be tracked inside Eloqua to give what vice chairman of products John Stetic told CMSWire is “superior visibility as to what content material is being used.”

OracleMarketingCalendar4.pngAn built-in calendar in the revised Eloqua.

advertising clouds have turn into the new middle of gravity for consumer-facing digital efforts, above all for medium-sized and big organizations. Oracle’s competitors comprises advertising and marketing clouds at Salesforce and Adobe, amongst others.

Stetic pointed out that Oracle’s competitive benefits include the openness of the Eloqua platform for third party developers through the App Cloud, a very richly distinct buyer’s profile throughout the marketing Cloud, the potential to work from 3rd birthday party or inside facts and commercial enterprise-degree scalability.

improved role of advertising and marketing

different revisions or new aspects within the new Eloqua free up consist of streamlined re-use of persona-certain content across advertising channels and stronger content introduction, scoring and publishing of centered content material. Dashboards now include widgets that exhibit marketing ROI, screen the have an impact on of advertising and marketing efforts on income with such metrics as pipeline value and advertising and marketing reach and supply executive-level oversight with efficiency metrics by means of profits cycles.

The up-to-date Eloqua additionally gives more guide for third-birthday party developers, together with what Stetic describes as “a way for builders to greater easily manipulate their application lifestyles cycles” because of a new, self-service strategy for registering new apps.

Eloqua email marketing .pngA revised electronic mail management display 

A simplified electronic mail wizard has a brand new choice to create a basic e mail campaign. There’s guided e-mail configuration, and scheduling and landing pages or types are instantly covered in campaigns. New application programming interfaces are designed to extract beneficial guidance from uncooked endeavor records, the selection and administration of third-birthday celebration apps has been streamlined and interfaces at the moment are attainable in 4 languages anyway English.

With all of the integrated capabilities – together with social, sales, content advent and administration – they asked Stetic if it was attending to the element where the term “advertising cloud” was no longer the most acceptable term. He replied that the multiplied capabilities replicate the truth “that what a first-rate advertising Officer is answerable for this present day has increased” past what used to be known as marketing.

The CMO this present day, he noted, is often the one chargeable for “taking a look on the usual client lifecycle, and developing the enticing adventure.”

photographs through Oracle.


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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials

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The 2014 CRM Market Leaders | killexams.com real questions and Pass4sure dumps

What makes a company successful is its ability to listen and effectively respond to its customers' needs. That's exactly what the leading CRM vendors did this year, as evidenced by their investments in social media, mobile technology, cloud computing, big data, and analytics. These efforts haven't gone unnoticed by their panel of judges, who also rated each vendor based on company direction, depth of product functionality, customer satisfaction, and cost.

In each of the 10 categories, they named one Market Winner—the company with the highest overall score compared to its peers. Each category also produced four Market Leader awards and a One to Watch. All of these vendors deserve recognition for their extraordinary efforts over the past 12 months, which is why they are honoring them here.

AS THE EDITORS OF CRM MAGAZINE PRESENT THEIR 13TH ANNUAL MARKET AWARDS, THEY MUST, AS THEY DO EVERY YEAR, EXPRESS THEIR GRATITUDE TO THE ANALYSTS AND EXPERTS WHO, IN DEGREES LARGE AND SMALL, MADE THIS ISSUE, AND THE AWARDS THEMSELVES, POSSIBLE. MANY THANKS TO: Raj Agnihotri, director of research, Schey Sales Center, the Ohio University College of Business; Leslie Ament, senior vice president, research, and principal analyst, Hypatia Research Group; Sahir Anand, analyst, EKN Research; Jim Dickie, managing partner, CSO Insights; Michael Fauscette, group vice president, software business solutions, IDC; Paul Greenberg, president, The 56 Group; Chris Guido, senior business software consultant, Miles Technologies; Andy Hayler, CEO, The Information Difference; Brent Leary, cofounder and partner, CRM Essentials; Laurie McCabe, cofounder, The SMB Group; Holger Mueller, principal analyst, Constellation Research; Denis Pombriant, founder and principal analyst, Beagle Research; Clare Price, vice president of research, Demand Metric; John Ragsdale, vice president, technology research, Technology Services Industry Association; Ray Wang, founder and principal analyst, Constellation Research; Rebecca Wettemann, vice president, Nucleus Research; and Ali Zaidi, senior analyst, IDC.

REPUTATIONS FOR CUSTOMER SATISFACTION, DEPTH OF FUNCTIONALITY, COMPANY DIRECTION, SERVICES OFFERED, ABILITY TO EXECUTE, AND COST ARE RATED ON A 5-POINT SCALE, WITH 5 BEING THE HIGHEST.

CATEGORIES AND CRITERIA: CRM magazine's 13th annual Market Leader awards rate the top five companies in 10 categories, using a proprietary selection formula. (The overall award rating is based on a composite score of CRM revenues and analyst ratings for customer satisfaction, depth of functionality, company direction, and cost. Unlike software companies, the consultancies are rated according to customer satisfaction, company direction, services offered, ability to execute, and cost.) In each category, they also cite one company (and in once case, two) worth watching for its potential to appear on that sector's leaderboard next year.

THE MARKET

More companies are living by the ethos of customer centricity, so more are investing in CRM. According to Gartner, the CRM industry, currently valued at $20.6 billion, will grow to $36.5 billion worldwide by 2017. That fast growth also means that in 2017, CRM spending will outpace spending on enterprise resource planning for the first time. As is, spending on CRM is already far ahead of that on business intelligence, supply chain management, and collaboration spending.

"Scalability and automation" are the most important requirements for enterprise-level CRM buyers, says Rebecca Wettemann, vice president of Nucleus Research. Enterprises are also moving to the cloud, with many large companies pursuing a hybrid solution for components of CRM rather than solely on-premises or cloud-based. That makes flexible options important for vendors targeting the enterprise market. "What we're seeing is enterprises being able to take advantage of the cloud to focus their IT resources on innovation, rather than keeping the lights on," Wettemann says.

THE LEADERS

"Microsoft Dynamics CRM is on more enterprise short lists," says John Ragsdale, vice president of technology research for the Technology Services Industry Association. "The leadership team [has] done a great job in taking Dynamics CRM to the next level," adds Ray Wang, founder and principal analyst of Constellation Research. Leslie Ament, senior vice president and principal analyst at Hypatia Research Group, sees customers benefiting from "its operating system OEM agreements with laptop, PC, and tablet manufacturers."

Oracle is a mix of old and new. Its Marketing Cloud is bursting with new acquisitions, including BlueKai, Responsys, and Eloqua. The company is now tasked with integration. "It will be interesting to see how the customer base embraces their marketing cloud initiative," says Brent Leary, partner at CRM Essentials. "They've bought a lot of pieces, but it's too early to see how they all fit and form a cohesive offering." Oracle also has classic Siebel, which is "still the gold standard for CRM, with deep functionality and a wealth of industry vertical versions," Ragsdale says. Not so fast, counters Wang, who says that Siebel, the "once leader, is now facing a mass exodus, except for companies who require complex call center integration and those who have heavily customized industry solutions." Those companies still have a bevy of options to keep them at Oracle, from its Marketing Cloud to its Sales Cloud to its Oracle RightNow CX Cloud.

SAP earned high-enough marks to remain comfortably on the leaderboard, but "they need to retool their post-Sapphire conference CRM leadership thinking," says Paul Greenberg, president of The 56 Group. The company's customer experience messaging is mostly around its e-commerce acquisition of Hybris, and the "engagement and commerce" message Greenberg and Wang find lacking. "AP will have to do more than use commerce as the opening salvo if it intends to stay competitive for the customer experience market," Wang assesses.

SugarCRM "continues to gain traction as an alternative to [Salesforce.com] in the cloud," Wang notes. "The new mobile product improves the 'cludgy' first-generation solution. Customers are excited about the ecosystem and the partners who are building solutions on top of the platform." SugarCRM is also trying to make its customers go deeper with its forwarding of the idea of "CRM for everyone," highlighting the benefits of CRM for anyone in an organization who touches a customer.

THE WINNER

On top of the leaderboard once again, Salesforce.com wins in the Enterprise CRM Suite category. Salesforce.com is still "the straw that stirs the drink," Leary says, paraphrasing baseball legend Reggie Jackson. Salesforce.com received its highest mark, 4.4, for company direction. "Customers are excited about the ExactTarget Marketing Cloud, Salesforce1, and the overall direction of the company," Wang says. Although Salesforce.com earned its lowest score, 3.5, in the cost category, that isn't as big of a concern for its enterprise-level customers, who like its open platform and forward thinking.

One to Watch

BPMonline makes its first appearance as a One to Watch in the enterprise category after grabbing the same title last year for the midmarket category. BPMonline combines CRM with business process management, and is known for its rules-based approach and intuitive interface. The up-and-comer may not have enough features for the most complex of clients, though, rating just a 3.5 in depth of functionality. But the global company is growing, recently expanding into the United States, and its 7.x platform has added a social feel to improve the end-user experience.


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Oracle enhances B2B marketing play

Oracle has introduced new marketing automation and content marketing capabilities within the Eloqua part of its Marketing Cloud aimed at helping B2B organisations deliver cross-channel customer experiences more effectively.

The vendor has introduced a new content portal, which allows marketing and sales teams to find and utilise content based on search criteria such as sales stage, buyer persona, content type and customer fields. Automated notifications then allow individual users subscribed to content to be informed of new assets.

Program canvas, meanwhile, helps marketers set up data transformation and data normalisation workflows, while a new listener framework uses lead scoring models, forms and new contact creation events to inform actions against prospect behaviours. Oracle will also offer a responsive content editor within the Marketing Cloud from the New Year, for streamlining content creation.

“With the latest additions to Oracle Eloqua and Oracle Content Marketing, Oracle is empowering marketers to quickly create and share compelling content across their organisation and reduce the number of steps required to identify and pursue new leads,” Oracle Marketing Cloud senior director of product management, Stephen Streich, said. “This will drive efficiency across the marketing and sales process and ultimately help marketers improve the customer experience and lead generation.”

Industry weighs in on Adobe’s US$540m acquisition of TubeMogul

Several industry analysts are predicting more consolidation between martech and media technology vendors after Adobe acquired video programmatic technology vendor, TubeMogul, in a deal worth US$540 million.

Adobe said the addition of TubeMogul will enable customers to maximise video advertising investments across desktop, mobile, streaming devices and TV, by giving customers access to first-party data and measurement capabilities from Adobe’s data management offering, Audience Manager, and its Adobe Analytics platform.

Industry commentators had plenty to say on the news. Scott Brinker, for example, saw the acquisition as a sign of growing convergence between the owned, paid and earned technology stacks. Pund-It analyst, Charles King, said the deal highlighted both the importance of video, as well as helped Adobe build strength in the video advertising space against the likes of Google, Verizon and Yahoo!

You can read their full report on the acquisition, including insights from leading industry commentators, here.

MediaMath goes adaptive

Programmatic platform provider, MediaMath, is stepping up its game around audience data management with Adaptive Segments, a new product that allows agencies and marketers to create, reach and understand defined audiences in real time.

The new offering is integrated with its DSP capabilities and allows users to define granular audiences on the fly, understand how they perform through testing and reporting, optimise them and active across their digital channels. The vendor said clients can also push audiences outside of its platform.

Adaptive Segments is already been used by luxury fashion brand, Luisa Via Roma, which claimed campaigns leveraging the more granular audience segmentation drove up to 11.7 times higher ROI.

“One of the biggest issues facing the more advanced programmatic marketers today is the inherent latency that arises from trying to stitch together an ad tech stack with multiple parties,” said MediaMath managing director for Asia-Pacific, Rahul Vasudev. “There is a meaningful amount of data lost in transit. At the same time, marketers are losing their most important customers, the ones who have just put a product in their shopping cart in the past hour or so. Adaptive Segments heralds the beginning of a new era of data management technology.”

Nielsen launches Shopper Essentials Suite

Nielsen has taken the wrappers off Shopper Essentials, a Web-based data visualisation and analysis suite aimed at providing an interactive view of shoppers across retail channels and categories.

The offering consists of three complementary solutions chronicling the shopper’s path to purchase. The first is Store Choice Drivers, which analyses why shoppers choose one store over another and looks at how they engage in-store as well as online. Category Shopping Fundamentals then equips users with information about category purchase decision making, and includes benchmarks established across more than 100 CPG categories. There’s also Digital Shopping Fundamentals, which focuses on the online environment and key touchpoints contributing to the digital path to purchase.

Both Store Choice Drivers and Category Shopping Fundamentals had been available as separate solutions.

“With their comprehensive shopper insights, we’re providing clients with the confidence to take swift, decisive action to cultivate business both online and offline,” said Nielsen US vice-president of consumer and shopper analytic, Hin-Lo Lau. “For manufacturers, this means you are equipped with the confidence to build stronger relationships with your retailer partners, and win over shoppers.

“If you’re a retailer, it’s about growing your customer base through category activation in-store and digitally. Whether you are focused against Millennials or other shopper cohorts, you’ll be able to seize opportunities to grow your business."

The three solutions will be delivered through Nielsen’s real-time, self-service data visualisation tool, Insight Studio.

xAd raises US$42.5m and buys WeatherBug

Location-based ad network player, xAd, has secured US$42.5 million in its latest funding round and announced that it is buying weather app, WeatherBug.

The latest Series E raising round was led by Eminence Capital and joined by W Capital, IVP and Emergence Capital, bringing its total funding to $116.5m since 2008. The deal also sees Serge Matta appointed as president of global sales and marketing at xAd.

The money will help fund xAd’s acquisition of WeatherBug, also announced this week. WeatherBug operates a live weather website and app and has more than 20 million unique users across the US. The company said the purchase will unite xAd’s global, real-world intelligence and contextual database with WeatherBug’s daily user reach and engagement, as well as its data infrastructure and Internet of Things networks. This will see xAd’s mobile user visibility to 50 million users.

The vendor also plans to build deeper data sets to predict patterns and trends for more useful insights that marketers can use to better target consumers. The deal is a close reflection of IBM’s acquisition of The Weather Company in January, which Big Blue has subsequently used to bring more targeted marketing into its Marketing Cloud based on weather attributes and data.

“We are driving the future of artificial intelligence by combining data sets that can not only capture the most accurate consumer behaviour, but also predict where they will go next,” said xAd CEO, Dipanshu Sharma. Financial terms were not disclosed.

Adyoulike claims world-first with semantic native ads

Adyoulike is claiming a world-first with its semantic targeting artificial intelligence for native advertising that will not only provide the ‘what’ around editorial content, but also the ‘why’.

The company is tapping into IBM Watson’s AI software to create better semantic targeting through its in-feed native advertising technology. To do this, it’s using Watson to scan all publisher pages in the Adyoulike global network of premium publishers, then analysing them for contextual links around topic, sentiment and semantics, rather than just keywords.

According to the company, Watson is looking at where, why and how existing editorial content on each site is talking about subjects, and ensures advertisers dynamically deliver the best native content to fit. The data is currently available through Adyoulike’s DMP and will be usable by programmatic buyers in Q1, 2017.

Adyoulike CEO, Julien Verdier, called the new offering a game-changer for the native ad industry and labelled it ‘deep native advertising’. The company claims to reach more than 100 million unique visitors across premium editorial sites globally per month.

“We are now able, in real time, to associate any kind of advertising content to the best matching editorial content, whatever the level of semantic targeting expected by advertisers and publishers,” he said. “We truly think that deep semantic contextual targeting is the only way to make the most of the native opportunity.”

Adyoulike is now operating across 18 countries across the US, Latin America, Europe and Middle East with a customer list including Barclays, Samsung, Microsoft, OMD and Dior.

Flamingo lists on the ASX

Financial customer experience management solution provider, Flamingo, has listed on the ASX today and is gearing up for expansion in the US as well as Australia.

The company uses Web chat, Web forms and machine learning to help guide customers the decision-making process around financial quotes and payments.

Flamingo was acquired by ASX-listed Cre8tek in June, and raised $3 million in capital, led by Otsana Capital, in order to list. The company has a market capitalisation of $23 million and is the first startup out of fintech hub, Stone & Chalk.

Founder and CEO, Catriona Wallace, said the company has a substantial sales pipeline in the US, and will shortly go live with a significant implementation for existing Fortune 100 client, Nationwide Insurance. It’s also signed a proof of technology contract with another US-based global insurance group.

“Significant efforts are being made to prioritise and convert their current opportunities, with the US market a key focus for the business, particularly with insurance companies, and it’s fantastic to see interest in Australia increasing as this market becomes more open to innovation,” she said.

Lattice Engines launches predictive campaigns on Oracle Marketplace

Predictive analytics vendor, Lattice Engines, has launched a predictive campaigns application on the Oracle Cloud Marketplace aimed at assisting marketers execute more personalised campaigns against their highest value accounts.

Joining the list of vendors providing solutions for account-based marketing (ABM), Lattice said the new predictive campaigns uses predictive analytics and its data cloud of 30,000 data attributes on 250 million companies worldwide to help marketers operationalise ABM at scale.

Key features include the ability to score inbound and existing leads and accounts using Lattice predictive Enrichment and Scoring from within the Oracle Marketing Cloud, as well as tools to create targeted segments to execute hyper-personalised multi-channel campaigns for lead gen and ABM programs.

Ipsos and Eyeota team up on new audience segments

Australian research company, Ipsos, which provides the emma (Enhanced Media Metrics Australia) audience survey, and Eyeota, a targetable audience data vendor, have partnered on new retail related audience segments for peak demand retail season.

The segments are designed to offer rich consumer behaviour and intention to purchase for more precise targeting of audiences. They’re derived from emma audience segments and include shopping at the main grocery and mass retail brands as well as purchase intention for specific retail categories and product segments. These cover the types of products consumers intend to purchase, from camping products to fashion, furniture, homewares, toys, sporting equipment and jewellery.

The emma-based audience segments can be purchased via the Eyeota Data Marketplace from major media agency online trading desks.

“The new retail audience segment data gives digital media buyers the range and depth of targeting that was previously only available on traditional media platforms,” emma executive director, Brian Hogan, said. “The emma consumer behavioural and purchase intention segments allow advertisers to target richer, more contemporary consumer portraits.

“This retail data becomes even more critical in the lead up to the biggest retail sales event of the year when consumers spend upwards of $47 billion over the Christmas season.”

Facebook extends analytics to Messenger Bots

Facebook has unveiled a new analytics offering for measuring the impact of its Messenger Bots.

The social networking giant is extending its Facebook Analytics for Apps to businesses building bots on the Messenger Platform, providing reporting capability around messages sent and received, and insight into people blocking or unblocking the app. It’ll also deliver aggregated and anonymised demographic reports including age, gender, education, interests, country and language to help businesses better understand who’s using the bots.

Facebook said businesses on the Messenger Platform can also use the App Events API to log customer events for Analytics for Apps, further improving their ability to see how consumers engage with bots. For example, a travel retailer can see how often people are transferred to a human agent, or an ecommerce business can build cross-platform funnels to see what percentage of people interact with its bot also make a purchase via the website or app.

Facebook said 33,000 businesses are now using bots to engage consumers, ranging from payment facilities to news and content distribution and reservation confirmation.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu



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