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Test Code : 1Z0-349
Test Name : Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials
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Oracle Oracle Eloqua Marketing Cloud

Oracle marketing Cloud’s New facts-pushed features enable personalized Experiences | Real Questions and Pass4sure dumps

Las Vegas: To assist marketers create irresistible linked consumer experiences, Oracle nowadays unveiled new records-pushed elements for Oracle advertising Cloud. The improvements leverage wealthy behavioral insights from throughout channels to ensure every client has a really customized journey.

“Our day by day lives now include tons of of micro-moments which are constantly reshaping their expectations, and here's forcing entrepreneurs to rethink average tactics to viewers segmentation, targeting, and customer journey planning,” mentioned Shashi Seth, Senior vice chairman, Oracle advertising Cloud. “The newest innovations inside the Oracle marketing Cloud handle this problem by helping marketers take expertise of precise-time, contextual consumer facts to deliver a seamless and hyper-personalised journey each time they interact with customers.”

MarTech news: advertising Evolution Raises $26.1 Mn, to enhance advertising and marketing measurement and Attribution Platform

Oracle advertising and marketing Cloud allows entrepreneurs to build deeper, extra ecocnomic client relationships by way of getting rid of statistics silos and offering precise-time insights into rich behavioral facts. The newest innovations take that one step further by using providing deep integrations and new capabilities that infuse information into all core advertising techniques and store entrepreneurs time. This contains updates to Oracle Eloqua, Oracle Responsys, Oracle Infinity, and Oracle Maxymiser.

Oracle Marketing Cloud

Oracle Eloqua updates enable B2B entrepreneurs to:

  • Unify information and Experiences throughout Channels: by means of embedding behavioral analytics and orchestration capabilities of Oracle Infinity into Oracle Eloqua, entrepreneurs can use a standard behavioral information lake to boost segmentation, personalization, and orchestration.
  • enhance efficiency of Account-based advertising (ABM): a new Oracle Eloqua integration with Oracle facts Cloud and Oracle DataFox offers marketers and income authorities with unparalleled perception into intent and account behaviors.
  • adopt advertising and marketing most fulfilling Practices: New AI and machine gaining knowledge of capabilities inside Oracle Eloqua support e-book and aid entrepreneurs within the adoption of foremost practices and the introduction of extra compelling content and client experiences.
  • Oracle Marketing CloudOracle Responsys updates permit B2C entrepreneurs to:

  • raise Segmentation and targeting: a brand new Recency, Frequency, and financial (RFM) dashboard helps marketers take knowledge of statistical fashions to standardize segmentation, extra accurately ranking engagement, and determine their most valuable customers.
  • join journey across Channels: a brand new integration between Oracle Responsys and Oracle Maxymiser helps entrepreneurs optimize the conversion funnel and allow for a smoother client adventure by way of providing a consistent event across email and web.
  • effectively extend advertising Capabilities: The Responsys utility development Framework allows entrepreneurs to without delay and easily lengthen latest capabilities by way of assisting third-birthday party apps created by using application companies, integration companions, or customers. 
  • MarTech news: IAB Tech Lab Unveils the ultimate edition of App-adverts.txt to boost protection for cellular Apps & OTT

    Oracle Marketing CloudOracle Infinity and Oracle Maxymiser updates permit entrepreneurs to:

  • goal in true-Time: a new Oracle Infinity motion core helps entrepreneurs leverage behavioral records from throughout touchpoints to create subtle, incredibly tailor-made segments and have interaction users with precise-time, hyper-customized communications.
  • Optimize web page adventure: a brand new integration between Oracle Infinity and Oracle Maxymiser allows entrepreneurs to visualize user behavioral endeavor via warmth and zone maps to optimize the web site adventure for consumers and break down silos between personalization, web page optimization and digital analytics capabilities.
  • bring greater personalized concepts: a brand new Recommender engine helps marketers enhance customer engagement by leveraging behavioral records to permit 1:1 targeting at scale and in context. It also permits personalised product, content material, and other strategies to be embedded in web site pages. 
  • Oracle advertising and marketing Cloud is part of Oracle client experience (CX) Cloud Suite, which empowers organizations to take a better strategy to customer adventure administration and business transformation initiatives. by proposing a trusted company platform that connects information, experiences, and outcomes, Oracle CX Cloud Suite helps clients cut back IT complexity, bring imaginative consumer experiences, and achieve predictable and tangible enterprise consequences.

    Oracle announces customer-centric updates to four elements of its advertising Cloud | Real Questions and Pass4sure dumps

    appropriately held in the metropolis of indulgence that is Las Vegas, Oracle’s 2019 up to date consumer journey convention kicks off today (19 March) with the announcement of several improvements to the Oracle marketing Cloud suite.

    consumers nowadays are nothing if now not self-indulgent, enabled by way of technologies that make it effortless for them to get practically anything they need for the time being they want it. Oracle’s advertising and marketing Cloud goals to help marketers meet these shoppers’ expectations while constructing deeper, more profitable relationships with them, says Shashi Seth, senior vice-president of Oracle marketing Cloud, which is part of the Oracle consumer experience Cloud Suite. The updates Oracle announced these days to Oracle Eloqua, Oracle Responsys, Oracle Infinity,and Oracle Maxymiserare supposed to further raise those capabilities.

    “customers nowadays are unpredictable. It’s difficult to grasp what their subsequent step may be, which makes it complicated to be contextually relevant with them,” Manoj Goyal, community vice-president of CX harmony at Oracle, informed The Drum. “We’re assisting their shoppers resolve the problem of getting all the information into one connected profile so that it will go after purchasers with intent, act on micro-moments and be contextual in real time.”

    The updates to Oracle Eloqua are designed to enhanced allow B2B marketers to hyperlink records and experiences throughout channels and enhance account-primarily based advertising effects. Oracle Infinity’s behavioral analytics and orchestration capabilities at the moment are embedded in Oracle Eloqua, allowing entrepreneurs to use one information lake to improve personalization and segmentation, as well as optimize campaign orchestration. New integration with Oracle data Cloud and DataFox provides perception into client behavior and intent. And added AI and machine gaining knowledge of capabilities guide entrepreneurs via most advantageous practices designed to assist them create extra compelling content and greater enticing experiences.

    Oracle Responsys updates goal to permit B2C marketers to improve segmentation and focused on, as well as enhanced join consumers’ experiences across channels. The tool now facets a Recency, Frequency and monetary (RFM) dashboard designed to aid entrepreneurs use statistical fashions to standardize their segmentation and more precisely rating client engagement, so as to help them identify their most positive purchasers. Plus, a brand new integration with Oracle Maxymiser goals to allow entrepreneurs to deliver a extra constant go-channel net/e mail adventure, optimizing the conversion funnel.

    Updates to Oracle Infinity and Oracle Maxymiser consist of an integration between the two designed to give entrepreneurs with the skill to imagine consumer behaviors with warmth and zone maps — enabling them to increase the client experience on their site. moreover, the brand new Oracle Infinity action middle provides perception into behavioral facts from across touchpoints that marketers can use to increase segmentation and more suitable personalize communications in actual time. And a brand new Recommender engine makes use of that behavioral statistics to assist one-to-one targeting at scale.

    at the same time, these updates purpose to give entrepreneurs real-time intelligence so that it will respond to customers’ nearly unpredictable movements in the moments that rely.

    “The customer experience is dead. entrepreneurs don’t have time for push-oriented communications to pre-deliberate segments,” Steve Earl, Oracle’s senior director of CX product advertising, instructed The Drum. “How do marketers survive nowadays? They need to respond to valued clientele in actual time. It’s now not a trivial problem to remedy, but there's technology that may aid.”

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    Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials

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    Oracle executives claim more comprehensive reach for cloud business | real questions and Pass4sure dumps

    Oracle’s declaration of a march to the cloud will have escaped nobody in the IT market. The supplier started 2017 at a cloud event in New York, with reports of a new wave of customer take-up of its cloud offerings, and the announcement of some new datacentres to support its cloud push.

    At a recent customer conference in London, “Modern Business Experience”, Oracle executives briefed Computer Weekly on how they believe the company’s cloud business is shaping up. They presented a picture of the supplier’s cloud delivery becoming at once more comprehensive, with corporate IT being re-enlisted as a stakeholder alongside lines of business, and more inclusive of small to medium-sized enterprises (SMEs).

    Laura Ipsen, general manager and senior vice-president of Oracle Marketing Cloud, has a CV that includes senior executive roles at Microsoft, in its worldwide public sector organisation. She has also worked for Cisco, as general manager of its Connected Energy Networks business, as well as at Oracle.

    She is six months into her current position, leading the supplier’s marketing cloud business, which includes marketing automation system Eloqua, and is mainly pitched at chief marketing officers. However, she said corporate IT is coming into the picture more now that cloud-delivered marketing software is maturing beyond the putting in point systems at a departmental level.

    “Corporate IT is important, alongside the marketers, because while the latter are wielding massive budgets – oftentimes more than the CIO – the expectation of RoI [return on investment] is very high, and marketers have woken up to not having enough IT budget to do what they want to do,” said Ipsen.

    “They need to work hand in hand with IT. There was a time, about three years ago, when marketers were saying: ‘you go your way, I’ll go mine’. But data privacy, scalability, difficulties in implementation, integrations, and so on mean that is not realistic. They find that the companies that are furthest along do have that partnership.

    “It is partly about de-risking the projects. But it is not just about security and privacy, it’s about business context and value, and the CIOs are aware of that too,” she said.

    Ipsen gave the example of Vodafone’s implementation of Eloqua in 20 countries. “That requires IT support. My dream customer would be an implementer of Marketing Cloud, doing the whole stack and connecting to ERP and HCM – especially with respect to predictive analytics.”

    Cloud’s role as an equaliser

    Ipsen’s colleague Steve Daheb, senior vice-president of Oracle Cloud, platform as a service (PaaS) and infrastructure as a service (IaaS) business groups said that while “historically, they have been more prevalent in the enterprise, cloud is a great equaliser, and so we’ve got the Exadata Express database service, targeted for SMEs, as an example”.

    “It’s important to understand the complexity of it all at an application level and at a workload level,” he said. “These things are what CIOs are grappling with as they move to cloud. It’s not just a case of ‘let’s turn on some compute and we’re done’.

    “There is not one specific path to the cloud. It could come from any of the three levels: SaaS [software as a service], PaaS or IaaS. The hybrid [cloud and on-premise IT] story resonates well with their customers.”

    The acquisition of SME-focused cloud applications business NetSuite, completed in November 2016, will speed up the expansion of Oracle’s cloud business among SMEs.

    “Our ERP systems have been for organisations with 1,000 employees and above, whereas theirs have been for 1,000 and below. So that is complementary,” said Daheb.

    David Turner, senior director, Emea marketing at NetSuite, said: “It does feel like they have come home. Larry [Ellison] was instrumental in saying NetSuite had to be online to have a web shop, as well providing funding [of $125m when the company was formed in 1998]. There was always a strong link, and NetSuite is built on Oracle technology, after all.”

    NetSuite will add cloud knowledge and experience to Oracle as well as revenue. “But more than that, Oracle has been very much enterprise, and is now moving to SMEs, down the market, he said. “We’ve come the other way. They built a system expressly for SMEs. They are absolutely embedded in the mid-market, working with over 30,000 SMEs.”

    Meanwhile, the acquired business will benefit from Oracle’s infrastructure of 19 datacentres, 14 more than NetSuite had. The new Oracle business unit will also look to benefit from the parent company’s more sophisticated marketing cloud, CRM, and HR software. “We’ve done payroll and core HR, but not really talent management,” said Turner. “Many SMEs don’t need that, but some do.”

    CMO's top 10 martech stories for the week - 17 November | real questions and Pass4sure dumps

    Oracle enhances B2B marketing play

    Oracle has introduced new marketing automation and content marketing capabilities within the Eloqua part of its Marketing Cloud aimed at helping B2B organisations deliver cross-channel customer experiences more effectively.

    The vendor has introduced a new content portal, which allows marketing and sales teams to find and utilise content based on search criteria such as sales stage, buyer persona, content type and customer fields. Automated notifications then allow individual users subscribed to content to be informed of new assets.

    Program canvas, meanwhile, helps marketers set up data transformation and data normalisation workflows, while a new listener framework uses lead scoring models, forms and new contact creation events to inform actions against prospect behaviours. Oracle will also offer a responsive content editor within the Marketing Cloud from the New Year, for streamlining content creation.

    “With the latest additions to Oracle Eloqua and Oracle Content Marketing, Oracle is empowering marketers to quickly create and share compelling content across their organisation and reduce the number of steps required to identify and pursue new leads,” Oracle Marketing Cloud senior director of product management, Stephen Streich, said. “This will drive efficiency across the marketing and sales process and ultimately help marketers improve the customer experience and lead generation.”

    Industry weighs in on Adobe’s US$540m acquisition of TubeMogul

    Several industry analysts are predicting more consolidation between martech and media technology vendors after Adobe acquired video programmatic technology vendor, TubeMogul, in a deal worth US$540 million.

    Adobe said the addition of TubeMogul will enable customers to maximise video advertising investments across desktop, mobile, streaming devices and TV, by giving customers access to first-party data and measurement capabilities from Adobe’s data management offering, Audience Manager, and its Adobe Analytics platform.

    Industry commentators had plenty to say on the news. Scott Brinker, for example, saw the acquisition as a sign of growing convergence between the owned, paid and earned technology stacks. Pund-It analyst, Charles King, said the deal highlighted both the importance of video, as well as helped Adobe build strength in the video advertising space against the likes of Google, Verizon and Yahoo!

    You can read their full report on the acquisition, including insights from leading industry commentators, here.

    MediaMath goes adaptive

    Programmatic platform provider, MediaMath, is stepping up its game around audience data management with Adaptive Segments, a new product that allows agencies and marketers to create, reach and understand defined audiences in real time.

    The new offering is integrated with its DSP capabilities and allows users to define granular audiences on the fly, understand how they perform through testing and reporting, optimise them and active across their digital channels. The vendor said clients can also push audiences outside of its platform.

    Adaptive Segments is already been used by luxury fashion brand, Luisa Via Roma, which claimed campaigns leveraging the more granular audience segmentation drove up to 11.7 times higher ROI.

    “One of the biggest issues facing the more advanced programmatic marketers today is the inherent latency that arises from trying to stitch together an ad tech stack with multiple parties,” said MediaMath managing director for Asia-Pacific, Rahul Vasudev. “There is a meaningful amount of data lost in transit. At the same time, marketers are losing their most important customers, the ones who have just put a product in their shopping cart in the past hour or so. Adaptive Segments heralds the beginning of a new era of data management technology.”

    Nielsen launches Shopper Essentials Suite

    Nielsen has taken the wrappers off Shopper Essentials, a Web-based data visualisation and analysis suite aimed at providing an interactive view of shoppers across retail channels and categories.

    The offering consists of three complementary solutions chronicling the shopper’s path to purchase. The first is Store Choice Drivers, which analyses why shoppers choose one store over another and looks at how they engage in-store as well as online. Category Shopping Fundamentals then equips users with information about category purchase decision making, and includes benchmarks established across more than 100 CPG categories. There’s also Digital Shopping Fundamentals, which focuses on the online environment and key touchpoints contributing to the digital path to purchase.

    Both Store Choice Drivers and Category Shopping Fundamentals had been available as separate solutions.

    “With their comprehensive shopper insights, we’re providing clients with the confidence to take swift, decisive action to cultivate business both online and offline,” said Nielsen US vice-president of consumer and shopper analytic, Hin-Lo Lau. “For manufacturers, this means you are equipped with the confidence to build stronger relationships with your retailer partners, and win over shoppers.

    “If you’re a retailer, it’s about growing your customer base through category activation in-store and digitally. Whether you are focused against Millennials or other shopper cohorts, you’ll be able to seize opportunities to grow your business."

    The three solutions will be delivered through Nielsen’s real-time, self-service data visualisation tool, Insight Studio.

    xAd raises US$42.5m and buys WeatherBug

    Location-based ad network player, xAd, has secured US$42.5 million in its latest funding round and announced that it is buying weather app, WeatherBug.

    The latest Series E raising round was led by Eminence Capital and joined by W Capital, IVP and Emergence Capital, bringing its total funding to $116.5m since 2008. The deal also sees Serge Matta appointed as president of global sales and marketing at xAd.

    The money will help fund xAd’s acquisition of WeatherBug, also announced this week. WeatherBug operates a live weather website and app and has more than 20 million unique users across the US. The company said the purchase will unite xAd’s global, real-world intelligence and contextual database with WeatherBug’s daily user reach and engagement, as well as its data infrastructure and Internet of Things networks. This will see xAd’s mobile user visibility to 50 million users.

    The vendor also plans to build deeper data sets to predict patterns and trends for more useful insights that marketers can use to better target consumers. The deal is a close reflection of IBM’s acquisition of The Weather Company in January, which Big Blue has subsequently used to bring more targeted marketing into its Marketing Cloud based on weather attributes and data.

    “We are driving the future of artificial intelligence by combining data sets that can not only capture the most accurate consumer behaviour, but also predict where they will go next,” said xAd CEO, Dipanshu Sharma. Financial terms were not disclosed.

    Adyoulike claims world-first with semantic native ads

    Adyoulike is claiming a world-first with its semantic targeting artificial intelligence for native advertising that will not only provide the ‘what’ around editorial content, but also the ‘why’.

    The company is tapping into IBM Watson’s AI software to create better semantic targeting through its in-feed native advertising technology. To do this, it’s using Watson to scan all publisher pages in the Adyoulike global network of premium publishers, then analysing them for contextual links around topic, sentiment and semantics, rather than just keywords.

    According to the company, Watson is looking at where, why and how existing editorial content on each site is talking about subjects, and ensures advertisers dynamically deliver the best native content to fit. The data is currently available through Adyoulike’s DMP and will be usable by programmatic buyers in Q1, 2017.

    Adyoulike CEO, Julien Verdier, called the new offering a game-changer for the native ad industry and labelled it ‘deep native advertising’. The company claims to reach more than 100 million unique visitors across premium editorial sites globally per month.

    “We are now able, in real time, to associate any kind of advertising content to the best matching editorial content, whatever the level of semantic targeting expected by advertisers and publishers,” he said. “We truly think that deep semantic contextual targeting is the only way to make the most of the native opportunity.”

    Adyoulike is now operating across 18 countries across the US, Latin America, Europe and Middle East with a customer list including Barclays, Samsung, Microsoft, OMD and Dior.

    Flamingo lists on the ASX

    Financial customer experience management solution provider, Flamingo, has listed on the ASX today and is gearing up for expansion in the US as well as Australia.

    The company uses Web chat, Web forms and machine learning to help guide customers the decision-making process around financial quotes and payments.

    Flamingo was acquired by ASX-listed Cre8tek in June, and raised $3 million in capital, led by Otsana Capital, in order to list. The company has a market capitalisation of $23 million and is the first startup out of fintech hub, Stone & Chalk.

    Founder and CEO, Catriona Wallace, said the company has a substantial sales pipeline in the US, and will shortly go live with a significant implementation for existing Fortune 100 client, Nationwide Insurance. It’s also signed a proof of technology contract with another US-based global insurance group.

    “Significant efforts are being made to prioritise and convert their current opportunities, with the US market a key focus for the business, particularly with insurance companies, and it’s fantastic to see interest in Australia increasing as this market becomes more open to innovation,” she said.

    Lattice Engines launches predictive campaigns on Oracle Marketplace

    Predictive analytics vendor, Lattice Engines, has launched a predictive campaigns application on the Oracle Cloud Marketplace aimed at assisting marketers execute more personalised campaigns against their highest value accounts.

    Joining the list of vendors providing solutions for account-based marketing (ABM), Lattice said the new predictive campaigns uses predictive analytics and its data cloud of 30,000 data attributes on 250 million companies worldwide to help marketers operationalise ABM at scale.

    Key features include the ability to score inbound and existing leads and accounts using Lattice predictive Enrichment and Scoring from within the Oracle Marketing Cloud, as well as tools to create targeted segments to execute hyper-personalised multi-channel campaigns for lead gen and ABM programs.

    Ipsos and Eyeota team up on new audience segments

    Australian research company, Ipsos, which provides the emma (Enhanced Media Metrics Australia) audience survey, and Eyeota, a targetable audience data vendor, have partnered on new retail related audience segments for peak demand retail season.

    The segments are designed to offer rich consumer behaviour and intention to purchase for more precise targeting of audiences. They’re derived from emma audience segments and include shopping at the main grocery and mass retail brands as well as purchase intention for specific retail categories and product segments. These cover the types of products consumers intend to purchase, from camping products to fashion, furniture, homewares, toys, sporting equipment and jewellery.

    The emma-based audience segments can be purchased via the Eyeota Data Marketplace from major media agency online trading desks.

    “The new retail audience segment data gives digital media buyers the range and depth of targeting that was previously only available on traditional media platforms,” emma executive director, Brian Hogan, said. “The emma consumer behavioural and purchase intention segments allow advertisers to target richer, more contemporary consumer portraits.

    “This retail data becomes even more critical in the lead up to the biggest retail sales event of the year when consumers spend upwards of $47 billion over the Christmas season.”

    Facebook extends analytics to Messenger Bots

    Facebook has unveiled a new analytics offering for measuring the impact of its Messenger Bots.

    The social networking giant is extending its Facebook Analytics for Apps to businesses building bots on the Messenger Platform, providing reporting capability around messages sent and received, and insight into people blocking or unblocking the app. It’ll also deliver aggregated and anonymised demographic reports including age, gender, education, interests, country and language to help businesses better understand who’s using the bots.

    Facebook said businesses on the Messenger Platform can also use the App Events API to log customer events for Analytics for Apps, further improving their ability to see how consumers engage with bots. For example, a travel retailer can see how often people are transferred to a human agent, or an ecommerce business can build cross-platform funnels to see what percentage of people interact with its bot also make a purchase via the website or app.

    Facebook said 33,000 businesses are now using bots to engage consumers, ranging from payment facilities to news and content distribution and reservation confirmation.

    Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook:, or check us out on

    MediaValet Reports Fiscal 2017 and Fourth Quarter Results | real questions and Pass4sure dumps

    Vancouver, British Columbia, Apr 30, 2018 (Newsfile Corp via COMTEX) -- MediaValet Inc. (MVP) (the Company), a leading provider of cloud-based digital asset management ("DAM") software, is pleased to report its results for the year and the three months ended December 31, 2017.

    Summary of Quarterly Results

    3 months 3 months Year ended Year ended ended ended December 31, 2017 December 31, 2016 December 31, 2017 December 31, 2016 Revenue $ 589,967 $ 392,240 $ 2,187,738 $ 1,349,501 % Increase 50% 65% 62% 43% Gross Margin $ 466,799 $ 310,830 $ 1,796,258 $ 1,041,850 Gross Margin % 79% 79% 82% 77% Cost of Revenue + Operating Expenses(1) $ 1,418,157 $ 1,780,379 $ 6,113,190 $ 6,406,386 % Increase (20%) 35% (5%) 62% EBITDA Loss(2) $ (828,190) $ (1,388,139) $ (3,925,452) $ (5,056,885) % Decrease (40%) (27%) (22%) 60% Net loss $ (1,026,037) $ (1,655,946) $ (4,981,306) $ (5,838,367) Loss per share $ (0.01) $ (0.02) $ (0.06) $ (0.07) Annual Recurring Revenue ("ARR")(3) $ 2,488,494 $ 1,799,722 % Increase 38% 86% Working Capital (Net of $ (1,703,442) $ 49,431 Deferred Revenue $ 1,478,285 $ 1,203,687 Total assets $ 591,990 $ 1,505,088 Total Debt $ 6,180,250 $ 3,520,000 Shareholder Deficiency $ (9,321,028) $ (4,464,810)

    "In fiscal 2017 and Q4 2017, they delivered solid revenue 62% and 50% respectively, expanded their gross margins, improved their EBITDA and delivered on key technology and product initiatives," said David MacLaren, CEO of MediaValet. "These milestones were achieved against a backdrop limited growth capital and they are extremely proud of their team as they not only adapted to the challenging capital levels, but worked tirelessly to continue growing their business and maintain their industry leading user experience rating. Their team, their business, and their customer base has come out of 2017 stronger than ever and they are now in a solid cash position to accelerate their growth rate in 2018."

    Continued Mr. MacLaren, "A key component of their ongoing success is their commitment to innovation. They continued to invest in research and development in fiscal 2017, at spending levels similar to 2016, enabling us to continue delivering on their mission and brand promise. In addition to the many new features, functionality and integrations delivered in 2017, they are now in the process of launching the fourth iteration of their 100% cloud-based, enterprise class, digital asset management platform. This is a significant achievement for us as they have completely re-engineered their platform to fully leverage Microsoft Azure's innovative new Services Fabric technology. They made this decision two years ago, before their code-base prohibited us from cost-effectively moving to this next-generation platform. While this has been a major investment for us, it sets us further apart in the industry. With the launch of V4, they will be the fastest and most secure Cloud DAM on the planet. As an added benefit, V4 will enabled us reduce their cost of operations and to increase their speed of innovation and development."

    Rob Chase, Executive Chairman and CFO commented, "Subsequent to year end, on February 22, 2018, they announced the close of their $8.6 million financing round. Insiders and employees subscribed for $1.48 million of the financing and key institutional investors subscribed for $3.8 million co-led by Canaccord Genuity and Gravitas Securities. This financing has provided the growth capital required to execute on their growth strategy for fiscal 2018 and to retire $3.18 million of debt. They are grateful to their investors for the confidence they have placed in their execution and in the opportunity ahead. Combined with the milestones they have achieved and the time their team has spent honing their capability, this capital is essential to their mission and growth platform. They have already begun deploying this capital on their sales and marketing strategies, and are excited by the response we're seeing."

    Results of Operations

    Key Financial Metrics:

    Grew revenue to $2.19 million in fiscal 2017, up 62% from $1.35 million in fiscal 2016. Fourth quarter revenue of $0.59 million increased 50% from $0.39 million in Q4 last year. Over 90% of fiscal 2017 revenue is recurring from annual Software-as-a-Service (SaaS) agreements. The increases in revenue reflect the growth in the annual recurring revenue base as the Company continues to win new customers and retain existing ones. Achieved a Gross Margin of 82% for fiscal 2017, up from 77% last year. For the fourth quarter, gross margin was 79%, consistent with 79% in Q4-2016. The improved margin for the year is due to increased sales volume, improved operating efficiencies, and new paid feature add-ons. Incurred Operating Expenses of $5.72 million for fiscal 2017, a 6% decline from $6.10 million last year. Q4-2017 Operating Expenses were $1.29 million, a 24% reduction from $1.70 million in Q4-2016. The reduction in Operating Expenses reflects efforts to optimize spending levels and to manage expenses with funding availability.Reported a fiscal 2017 EBITDA loss of $3.93 million, a 22% reduction from a loss of $5.06 million in fiscal 2016. The Q4-2017 EBITDA loss was $0.83 million, a 40% decline from $1.39 million in Q4-2016. The reduced losses reflect continued revenue growth as a result of the Company's growing recurring revenue base, increased Gross Margins and efforts to balance operating costs and operating capital levels. Increased Annual Recurring Revenue ("ARR") to $2.49 million, an increase of 38% compared to $1.80 million at December 31, 2016. The increase in ARR is a result of efforts to maintain and grow their customer base through continuing to develop their go-to-market strategies and deliver innovative solutions to customers' DAM challenges. Ended the year with $0.04 million of cash on hand (2016 - $0.68 million), negative working capital of $1.70 million (2016 - positive $0.05 million) and debt of $6.18 million (2016 - $3.52 million). Subsequent to year end, on February 22, 2018, the Company completed an $8.6 million equity round of financing; sufficient to return the Company to positive working capital, retire $3.18 million of debt, and to fund the Company's current operating capital requirements.

    Technology and Product:

    Launched a number of product integrations in fiscal 2017, with 3rd party marketing, automation and operational software solutions, to optimize the effectiveness of DAM within customer environments. These integrations have proven highly valuable in customer acquisition and retention, and include: Slack (July 2017) - Slack is the world's fastest growing team collaboration and communication platform. This integration will provide organizations with an elegant and simple way to collaborate on marketing assets and manage asset related workflows and approvals.Microsoft SharePoint (April 2017) - The world's leading document management and storage system, Microsoft SharePoint. For the first time in DAM, users can view, manipulate and share all popular formats and sizes of photos, videos, audio files, graphics, animations and 2D and 3D CAD files within the platform. Microsoft Office 365 (April 2017) - Completed full integration with Office 365 and released a full-screen, multi-page Microsoft Office and PDF viewer. Users now have the ability to view, edit and save Microsoft Word, Excel and PowerPoint documents directly within MediaValet - an industry first that will further help expand the reach of DAM beyond marketing departments, increasing productivity across organizations.WordPress (April 2017) - WordPress is the world's most popular website content management system (CMS). Their integration enables creative and administrative web teams to access the latest, approved media assets directly from within WordPress, saving organizations valuable time and resources and ensuring brand consistency across all digital platforms.AutoCAD (February 2017) - Became the first DAM to integrate with AutoCAD to enable viewing, sharing and publishing of 2D and 3D rendered models. MediaValet's integration with AutoCAD paves the way for organizations that create and work with 2D and 3D rendered models to embrace the cloud and DAM. Continued to enhance MediaValet DAM by providing new features that improve overall user experience and utility, and enable MediaValet to attract, win and retain more customers. New feature releases in fiscal 2017 included:Content Publishing and Analytics (December 2017) - Allows customers to publish assets across an unlimited number of digital channels and web properties from a single, centralized location. By enabling their customers to identify their top performing channels and assets, they can help them maximize the ROI of their marketing spend, drive more sales, and increase their bottom line.Mobile Apps (March 2017) - Extended Mediavalet's functionality to iOS and Android platforms. Providing mobile apps helps their customers maintain brand consistency; increase individual, team and corporate wide productivity; and enable deeper collaboration across organizations and their corporate ecosystems.Awarded Gold by the International Association of Microsoft Channel Partners (IAMCP) in their 2017 award competition for partner-to-partner solutions that drive customer value. The award recognized MediaValet's partnership with Long View Systems for their outstanding efforts that deliver exceptional solutions and services to their customers through implementation of joint partner solutions.Won the 2017 IMPACT Award for Digital Transformation Leadership at Microsoft's world partner conference, Inspire. The award recognizes a partner that has set the standard for the evolution of businesses in the digital age by transforming their business practices and enabling their customers to harness the opportunities of cloud, big data, mobile and social to become more empowered, engaged, and efficient.Recognized by MarketsandMarkets as an Innovator in its 2017 Competitive Leadership Map of the global digital asset management market. In their research, MarketsandMarkets highlights the strength of MediaValet's product offering and business strategy.For the second year in a row, MediaValet was awarded the Seal of Excellence by Computer Dealer News for service providers who go above and beyond industry norms in delivering exceptional customer service and value.

    Operations and Corporate:

    Building a synergistic and effective reseller channel partner program is one of MediaValet's key growth strategies. This effort has begun to produce new sales opportunities and customer wins for MediaValet.IO Integration (February 2018) - A global digital asset management, marketing, and creative operations technology solutions consultancy with a select portfolio of marketing and creative operations technology solutions that target the world's top marketing and ad agencies, consumer brands and retailers. Long View Systems (May 2017) - One of the most powerful information technology services and solutions companies in North America. Long View Systems is focused on combining business and technology to create innovative, flexible, cost-effective, and business solutions, and is a leading Microsoft Licensed Solutions Provider. In February 2018, Rob Chase expanded his role with the Company, joining the senior management team as Executive Chairman and Chief Financial Officer. Rob brings over 20 years of technology, software-as-a-service, start-up and M&A experience, including 14 years with Absolute Software as CFO and COO where he helped lead the company from $4 million to $100 million in profitable sales, and 2 years as Director with PNI Digital Media which concluded with the successful sale of the company to Staples. Rob also increased his ownership position in MediaValet to 10% as part of the February 2018 financing round. Subsequent to year end, on February 22, 2018, announced the closing of a $8.6 million financing to retire $3.18 million of debt and fund the Company's 2018 growth initiatives.


    (1) Operating Expenses include Sales & Marketing, Research & Development and General & Administrative.(2) EBITDA is a non-IFRS measure that is used as a measure of profit and loss. Management believes EBITDA provides a meaningful measure for assessment of Company performance as it removes non-cash and non-operating expenses such as financing costs. Refer to the Operating Results section for further information on the calculation and definition of EBITDA.(3) Annual Recurring Revenue (ARR) is a non-IFRS measure that provides an indication of future revenue and billings from customers as of the reporting date. ARR represents the sum of the annual recurring revenue from existing customer contracts or commitments as of the reporting period end date, and as such management believes ARR to be a meaningful measure for assessment of Company performance. ARR is recorded as deferred revenue when it is invoiced and is recognized in revenue ratably on a monthly basis over the contract term.

    MediaValet's full financial statements and related MD&A are now available on SEDAR.


    About MediaValet, Inc.

    MediaValet stands at the forefront of the enterprise cloud-based digital asset management industry. Built exclusively on Microsoft Azure and available on 50 Microsoft data centers around the world, MediaValet delivers unparalleled enterprise class security, reliability, redundancy and scalability while offering the largest global footprint of any DAM solution. In addition to providing all core DAM capabilities, MediaValet offers industry leading integrations into Slack, Adobe Creative Suite, Microsoft Office 365, Oracle Marketing Cloud (Eloqua), Drupal 8, WordPress, Hootsuite and many other best-in- class 3rd party applications.

    For further information, please contact:

    Corporate OfficeDavid MacLaren, CEO | | (604) 688-2321Rob Chase, Executive Chairman and CFO | | (604) 688-2321

    Press RelationsBabak Pedram | | (416) 644-5081

    "Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

    copyright (c) newsfile corp. 2018

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