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00M-649 IBM Rational Systems & Software Engineering Sales Mastery Test v2

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Test Code : 00M-649
Test Name : IBM Rational Systems & Software Engineering Sales Mastery Test v2
Vendor Name : IBM
: 36 Real Questions

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IBM Unveils trade management application for device i | killexams.com Real Questions and Pass4sure dumps

IBM closing week unveiled and delivered Rational group concert for i, a brand new suite of exchange administration utilities for gadget i and energy systems retail outlets. The software, which plugs into Rational Developer for i (RDi), is an i OS version of Rational group live performance, and gives device i stores with integrated supply handle, alternate management, and construct management capabilities, based on IBM.

For years, IBM has relied on third-party application developers to give source control and alter administration capabilities for its AS/four hundred, iSeries, equipment i, and now vigor techniques server platform (with some exceptions). With the acquisition of Rational, IBM received a first-fee exchange management product, however like so many IBM products, it was really geared toward so-known as “open methods” structures like windows, Unix, Linux, and different working programs.

With the beginning remaining week of Rational team live performance for i, IBM has shown that it’s develop into greater inquisitive about giving the Rational alternate administration product professional device i capabilities. The product does this with the aid of providing a local i OS edition of Rational team concert version 7.5, and aid for one of the unique points of the proprietary platform, together with programming languages used essentially on the system i server and its windows-like IFS file system.

on the heart of Rational group concert for i is the Rational crew concert for i repository, which offers purchasers the means to shop, handle, and track changes to supply code changes to RPG, COBOL, EGL, and Java purposes. The software lets managers set assignment milestones, assign each member of a team to a particular function, and computer screen construction work.

On appropriate of this repository, IBM provides functionality to coordinate groups of developers, and allows them to work in parallel devoid of stepping on every different’s toes. builders can try a selected item that wants work or debugging, and Rational group live performance for i’s workflow tracking means will make certain that any changes comply with a logical progression and are merged lower back right into a controlled development procedure.

additionally protected in Rational crew live performance for i is construct administration functionality for scheduling and executing application builds throughout distinctive local or far off servers. The product contains build brokers that run natively on IBM i (the legitimate IBM name for i5/OS V6R1), and automatically run commands to extract RPG, COBOL, and Java source code from the repository and collect it at set intervals.

groups of builders additionally gain new methods of communicating and collaborating. The product’s “work merchandise management” capabilities allow individuals to focus on a specific merchandise, and to receive updates about modifications to particular constituents of an software through RSS feeds, among different capabilities. although, this functionality is simply obtainable when using Rational group concert for i with RDi.

Rational crew live performance for i includes a windows interface that plugs into the Eclipse-based mostly RDi product set. The product additionally contains an AJAX-primarily based net customer that permits occasional users to view reviews and spot what all these loopy programmers are up to.

Rational group concert for i supports construction on i5/OS V5R4 and i 6.1. The client portion runs on windows XP or home windows Vista, whereas the server portion runs on WebSphere software Server or WebSphere specific.

Rational team concert for i shipped remaining week on electronic media, and may be accessible on physical media December 19. IBM is providing free 60-day trials in hopes of constructing a client base. For extra guidance, see software Announcement 208-384.

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Is it the role of brands to fix their fractured times? | killexams.com real questions and Pass4sure dumps

There is a growing chorus of concern at the growing isolation and social anxiety in a world that looks increasingly fractured politically, socially and economically. And they are inundated with news, notifications and posts, and in turn spend little time feeling the satisfaction of community in an always-on world. To discuss some of these issues and explore the role of brands in addressing the ‘belonging’ deficit, a panel discussion was held at The Drum Arms in London during Advertising Week Europe.

Hosted by The Drum associate editor, Sonoo Singh, the panel included marketers from BT, TUI UK and IBM iX.

Technologically isolated or connected?

In the age of technology, there are growing concerns of how tech is socially isolating the population. What roles then for brands to help fix that? “Almost overwhelming” is how Toby Horry, brand and content director, TUI UK describes how as a species technology has allowed us all to connect.

But adds: “Although, I'm not sure if it's the role of brands to fix that. I don't know if they can but it's clearly important that brands demonstrate the role and understanding they have of the digital world. Even the word isolation requires a bit of qualification because it's not that everyone is sat on their own, not talking to anyone. We're more connected than ever.”

Zaid Al-Qassab, chief marketing officer, managing director, BT/EE/Plusnet says that of course we’re now connected in more ways now than they could have dreamed of 10 years ago. “If you're going to be, as they are, a communications technology brand, you've got to think about how people are not just connected but connected well.

“Truly connected in the way you mean when you talk about your connections with your friends and loved ones. Not just connected by pipes and wires to hundreds or thousands of different objects and people around you.”

IBM iX digital strategy and iX Lead, UKI vice president, Debbie Vavangas, however believes that it is the responsibility of a brand to enable that.

“Before, it was enough for us to engage with the product. Now they want wonderful experiences while they engage with those products. As consumers, they want to be part of a set of eco systems that come together to enhance their lives in a meaningful way that matters to us.

“If it's not driven by the brands within those eco systems, then you're leaving it to the tech companies and that's a dangerous place.”

Purpose, purpose, purpose

It’s one of 2019’s worn-out buzzwords, but purpose really has taken off as brands execute their reason for being. The panel agreed that it has to be right for the brand. For some it’s the right thing to do, for others, having a high sense of purpose could prove to be the wrong move.

Horry insists that brands need to understand the positive role they can play in people's lives. “They need to make sure they follow through on that, but it doesn't necessarily mean they have to save the world or move up to that higher order of purpose all the time. For some it works, for some it doesn't.”

Al-Qassab adds that when brands adopt a purpose, it needs to be close to what they and the people in their business do. He says: “The people in those businesses are humans just like the rest of us and they want to believe that their company, brand and product is doing something useful.”

And you don’t always have to shout out to the world that you’re doing something great. Al-Qassab gives the example of how BT helps educate teachers in primary schools on how to talk to children on these challenges of communication.

“It comes with the territory of being a communications company that you need to allow people, especially young people as they grow up, to understand how to use communications well,” says Al-Qassab. “It's part of their purpose because it fits what they are, what they sell and what their benefit is. And as a business they are not always telling you about such initiatives.”

Taking a political stance

Purpose can mean anything from social matters all the way to backing political issues. But should brands take a side when it comes to politics?

There are other causes that brands heavily back, according to Vavangas, in part because they want to use their position of influence to help change the world for good. “But also, because it's damn smart marketing,” she says. “It’s about being true to the core sense of the brand.

“Should brands come out and make a political statement, getting everybody behind the labour party or Brexit? That's a dangerous position to be in. What they've got to try and do is create a sense of belonging that can reach all consumers.”

Beyond belonging

There’s more to belonging that purpose. For Al-Qassab, for instance, BT Sport is a way of belonging. “Sports is by nature quite tribal, and people want to watch it together at home or in the pub,” he insists. “You're on one side or another. Any company can look at the things that it has at its disposal, and that naturally leads to engagement so that there is little need to engage by creating false communities or loyalty programmes.”

It’s about finding the right mix between emotional and rational reasons to believe, according to Horry. It can be difficult to develop rational reasons in today’s tech-led world; however, he agrees with Al Qassab that sports is a great example. “It will have cost BT a lot of money to get to that rationale reason to believe but it's clearly worth it.”

Vavangas adds that until you know who your audience is, how can brands possibly have any idea what kind of purpose they should have or what would trigger that sense of belonging.

Balancing purpose and products

Whether you hated or loved it, Gillette’s recent campaign sparked a debate about the next generation of masculinity, something that is at the core of their brand.

Al Qassab, a former UK managing director of Gillette believes that the campaign evaluated what Gillette is as a brand.

He says: “They tried to find a modern purposeful take on masculinity, and I applaud them for that. For trying. The intent was good. Whether the execution worked or whether it was unnecessarily alienating to some people, is a moot point. But should brands be looking for things like that? And trying to do the right thing that chimes with their target audience? Yes, they absolutely should.”

He reminded the audience how 20 years ago, the brand has pushed ‘The best a man can get’, which was echoing the times of what a good man should be. Which is what it’s trying to do the same today, Al Qassab adds. “They've always been at it with the Gillette brand, but it's something that consumer good have really embraced as they've realised there's less and less product differentiation.”

Purpose seems to be much more prevalent in FMCG, adds Horray. “It's hard to drive genuine product differentiation.

“Gillette is representative of what has happened in a lot of FMCG, it's really hard to drive differentiation that's meaningful and what the people actually want. Which is why you're seeing a lot of the purpose driven brands in FMCG and not necessarily in brands that have more service component like holidays or telecommunications.”

Vavangas concludes: “We are seeing less of reflecting the times that we're in now and more trying to drive the change. Whether it's Gillette or Bodyform, these are very big campaigns that speak to the core of society and gender.”


IBM Expands Offerings to Help Businesses Simplify and Manage Advanced Systems Software Development | killexams.com real questions and Pass4sure dumps

Systems management, defining product requirements, and innovative development

ARMONK, N.Y., Dec. 16 -- IBM today announced new software that helps companies simplify and integrate their business processes, enabling them to advance the development of new products and services.

As a critical first step in determining how all aspects of product delivery will be managed, new IBM Rational software helps to enable software developers and systems engineers to meet precise design criteria, comply with industry standards and compatibility challenges and ensure accurate data exchange among design and development teams.

Today, organizations are struggling with the need to manage thousands of systems, integrate their development resources around the globe and adopt industry standards to meet compliance mandates. As increasingly complex products become interconnected with disparate systems, other devices, global users and online services, organizations need an all-encompassing approach to software design and development. In the growing field of sustainable energy, for example, sophisticated wind turbines, control stations, power generation systems, power grids and utility companies must operate as one to provide clean electricity to consumers' homes.

"Software has become the invisible thread that makes 'smarter' products possible," said Danny Sabbah, general manager of IBM Rational Software. "An unprecedented level of coordination is now required among the companies, partners and customers who produce, manage and consume them. These efforts must span the entire product lifecycle, and IBM's extensive cross-industry expertise, business transformational services and software solutions are helping customers meet these challenges."

IBM Rational Software has extended its portfolio of offerings in three areas to create the environment necessary to support the complex solutions to help manage the smart product proliferation including:

Systems Management -- Organizations require a high-level systems view of their solution architecture and information systems infrastructure to improve processes and manage various scenarios. Rational System Architect enterprise architecture management software helps businesses evaluate the potential impact of change and other modifications. The new version of Rational System Architect is integrated with Rational Focal Point, which includes advanced analysis and decision support capabilities to help organizations execute the right projects at the right time.

Defining Product Requirements -- In order to help businesses, requirements management software defines and manages product and project requirements when building and connecting systems. New enhancements to IBM Rational DOORS Web Access allow users to create new requirements and add traceability links to demonstrate compliance with critical design criteria through a simple Web browser interface.

Innovative Development -- Software developers and systems engineers must be able to evaluate software designs before they are written into code. New enhancements to IBM Rational Rhapsody include features that increase collaboration between development and quality assurance teams, improve the specification, capture and documentation of systems engineering designs and extend Rhapsody's native language capabilities to include Japanese.

New IBM Rational Software Architect for WebSphere Software helps developers who have little or no service oriented architecture experience develop SOA solutions with greater speed and use them to connect and support distributed smart devices. IBM Rational Software Architect also includes features that allow the design and development of next-generation communication services, such as "click-to-call" features and integrated voice, video and web.

And, with the explosion of intelligent devices in industries, from telecommunications to energy to consumer electronics, IBM's new Enterprise Verification Management Solution creates a comprehensive test and simulation environment that helps "System on a Chip" manufacturers improve quality, reduce development costs and deliver products faster.

Market Advantage for EADS

EADS, a global leader in aerospace, defense and related services with headquarters in the Netherlands, is using IBM software requirements management and enterprise architecture solutions in the design of an increasing number of its complex products and systems for its Airbus and Security divisions. "The IBM Software platform helps us to differentiate ourselves in the market. They will be able to increase their quality while reducing the time to market for their products," said Simon Bradley, vice president, Technology Capability Centre, Engineering, Physics, IT, Security Services & Simulation at EADS Innovation Works.

For more information:

www-01.ibm.com/software/rational/announce/smart[...]

www.ibm.com/smarterplanet/us/en/index.html?ca=v[...]


IBM and Rational sign Java, XML agreement | killexams.com real questions and Pass4sure dumps

June 28, 1999 -- In a move to bolster its ability to create and speed to market enterprise-scale electronic-business applications, IBM today will announce a marketing and development alliance with Rational Systems that heavily promotes Java and Extensible Markup Language (XML) as well as the fledgling Unified Modeling Language (UML) and XML Metadata Interchange (XMI) programming standards.

With the deal the two companies aim to offer a set of soup-to-nuts development solutions that better allow programmers working in teams to design, develop, test, and deploy enterprise-level applications. They hope to come up with solutions for better business process modeling, business requirements definition, code generation, change request management, and systems management.

The deal comes at a time when officials from both companies believe the industry is quickly transitioning to a new phase in the evolution of e-business applications development, one that emphasizes tying together systems spread across multiple platforms in order to present users with integrated views of its business.

"A banking customer who wants an audience-of-one presentation of all his relationships in the supply or value chain can have that. You can create an application that spans a lot of legacy systems and integrates different companies' systems rapidly," said Joe Damassa, vice president of application development marketing for IBM's Software Solutions group in Somers, N.Y.

Damassa believes the new standard for success going forward will not so much be the number of transactions per second Web application servers can generate, but how many business process changes users can implement in a month.

"A key indicator will be how fast you can make business process changes in order to stay competitive in the e-business world. That is why they felt it was important to hook up with Rational to create faster development cycles for these apps," Damassa said.

The first fruits of the partnership will be seen later this week when the companies deliver a new integration between IBM's Visual Age development environment and the Rational Suite, an effort that has been underway for the past three months. Centered around the XMI bridge, the integration enables round trip engineering efforts between VisualAge for Java and Rational Rose.

Explaining how the integration between Visual Age and Rational Rose works, Rational officials said Visual Age is able to read Java code, transform it into XMI definitions and from that create a visual model in Rational Rose. This presents developers with a graphical representation of the architecture of the code they have written.

The process also works in reverse, they said. "If you wanted to design your architecture graphically by drawing pictures in UML, you can. The models you draw in Rose can immediately generate Java code from those in Visual Age for Java," said Eric Shurr, vice president and general manager of Rational's corporate marketing and suits group.

Available for download on June 30, the new integration will be delivered as an add-in to Visual Age for Java at www.software.ibm.com/vadd for registered users. The product will ship as part of IBM's Visual Age for Java Enterprise Edition.

Officials from both companies said the alliance is a logical commitment given the common goal each has of leveraging and extending users existing systems by delivering new mission-critical functions for e-business.

The deal further strengthens the existing development relationship the companies have in place, company officials said. For instance, IBM's San Francisco components currently ships Rational Rose models with the San Francisco Application Framework and IBM's Insurance Application Architecture features integration with Rational Rose.

The Rational Test Studio currently can be used to automate and test applications written in Visual Age, and the Rational Suite Performance Studio can test applications built on IBM's Websphere Application Server, company officials pointed out.

Also as part of the alliance Rational will more fully embrace IBM's Application Framework for e-business allowing the company to more easily integrate its technologies across the breadth of IBM's major development platforms from mainframes to Windows NT-based servers.

By leveraging the Framework Rational, officials believe they can better leverage IBM's abilities transform core business processes and build more scalable and secure e-business applications. The Applications Framework complies with several open standards including Java, Enterprise JavaBeans, and Corba.

Rational officials believe its Rational Suite enhances IBM's Application Framework for e-business by better unifying software teams and supplying integrated solutions for analysts, developers, and testers working together.

"We are making it imperative in the software they ship to unify teams working together with different suites for the analyst, tester, and builder functions," Shurr said.

According to officials from both companies, the only products that overlap in their respective lineups are IBM's Team Connection repository and the Rational Clear Case repository. Still, officials from each company said they will continue to sell the products separately while highlighting the communication bridge that allows users to work across the two products.

Learn more about this topic

This story, "IBM and Rational sign Java, XML agreement" was originally published by InfoWorld.



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