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00M-241 IBM Enterprise Marketing Management Sales Mastery Test v1

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00M-241 exam Dumps Source : IBM Enterprise Marketing Management Sales Mastery Test v1

Test Code : 00M-241
Test Name : IBM Enterprise Marketing Management Sales Mastery Test v1
Vendor Name : IBM
: 30 Real Questions

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IBM IBM Enterprise Marketing Management

Centerbridge companions to purchase IBM’s marketing platform and commerce software | killexams.com Real Questions and Pass4sure dumps

Apr 10, 2019

Joyce Wells

Centerbridge partners and IBM have shaped a definitive settlement under which money suggested by using affiliates of Centerbridge will acquire IBM’s advertising and marketing platform and commerce software offerings.

The transaction is anticipated to close in mid-2019, field to completion of regulatory studies and normal closing conditions. 

After closing, Centerbridge intends to kind a standalone company so that you can deliver a latest, complete portfolio of solutions to satisfy the CMO’s biggest challenges throughout advertising and promoting. The company will additionally announce a new name and manufacturer identification, which may be launched after close.

IBM’s advertising and commerce utility choices include:

  • crusade Automation
  • marketing Assistant
  • Media Optimizer
  • consumer experience Analytics
  • content Hub
  • actual-Time Personalization
  • personalised Search
  • commonplace habits trade
  • intelligent Bidder
  • expense & promoting Optimization
  • funds Gateway
  • the new enterprise should be led by way of Mark Simpson as CEO, after the closing, together with different key IBM executives, and may flow its headquarters to manhattan metropolis. Simpson is at the moment VP, offering management and method, for the IBM advertising platform and commerce choices.  Centerbridge additionally plans to establish a board of administrators for the brand new company.

    financial phrases and conditions of the transaction were not disclosed. 

    For greater suggestions, seek advice from www.centerbridge.com and www.ibm.com.


    IBM Introduces New aspects to IBM Connections—the enterprise Social community | killexams.com Real Questions and Pass4sure dumps

    IBM has introduced that it will add new capabilities to the business social network allowing less demanding collaboration among the many staff and a smooth onboarding adventure for the new employees. This new version of IBM Connection integrates with IBM Cloud Storage which empowers companies to scale their storage needs in response to usage while minimizing the storage prices.

    IBM Connections 6.0 has been revamped to function content which is most constructive for the person’s community. This characteristic referred to as Orient Me leverages an API-pushed structure and brings essentially the most important information which an audience can have interaction with, hence proposing an interactive event. The expertise also ensures a “Touchpoint” adventure for the users facilitating an easier method of onboarding. New employees can benefit from effortless logins, comply with colleagues, and be part of communities to work efficaciously. Designs will also be copied from existing communities which helps shop time while creating new workspaces and makes it possible for for more desirable neighborhood management.

    personnel evolve in the way they talk and the media they use. hence, the file distribution functions need to perpetually evolve with the staff. IBM Connections provides a consumer-friendly interface and a laptop sync which makes it effortless to entry files. With less demanding learn how to upload gigantic information, access to new enhancing aspects within the File Viewer, rich text editor, and improvements in search, clients can collaborate files in a conducive atmosphere.

    in addition, IBM Connections offers groups with a social community which leverages analytics across channels akin to wikis, blogs, exercise streams, and greater. It allows for the personnel to collaborate and fasten with each and every other through one interface.

    With the proliferation of information, businesses have come to realize that it's of vital importance to keep, capture, and analyze information each for their latest and future employees. Now there is a new answer for IBM Connection which retailers workload of social information and additionally offers businesses access to assistance for brand spanking new gaining knowledge of and analytics. The newest version of IBM Connections will be attainable against to the conclusion of this month.


    HCL's DRYiCE Beefs Up AI, Cloud offerings For business Channel partners | killexams.com Real Questions and Pass4sure dumps

    DRYiCE, the application arm of IT techniques integrator HCL technologies and the eventual domestic of the IBM software enterprise HCL is buying, is getting ready foremost enhancements to some of its artificial intelligence-based mostly operations and administration application.

    "We're taking a look at their items, and re-inventing some to encompass the latest in AI and cloud," noted Amit Gupta, DRYiCE's senior vice chairman and international head.  

    Lisle, ill.-based DRYiCE is the quickest-growing a part of Noida, India-primarily based HCL, and was formed most effective in 2018, stated George Commons, global head of DRYiCE channels.

    [Related: 7 Things To Know About The $1.8B IBM-HCL Technologies Deal]  

    "We're a brand new utility startup with an $8 billion enterprise in the back of it," Commons instructed CRN.

    DRYiCE is split into two leading agencies, Commons observed.  

    the primary is the product and platform business, with a view to finally be the home of a huge a part of the IBM utility portfolio that HCL in December agreed to buy in a deal price about $1.8 billion.

    blanketed in the acquisition are such IBM products as IBM Appscan, a protection-concentrated utility for determining and managing vulnerabilities in mission-critical purposes; IBM BigFix endpoint administration and safety application; IBM Unica, a cloud-primarily based business marketing automation utility; and IBM WebSphere Commerce, an omni-channel commerce platform for B2C and B2B groups.

    IBM is additionally selling to HCL its IBM WebSphere Portal, a platform for developing commercial enterprise net portals to assist groups carry tremendously customized social journey to customers; the IBM Notes and IBM Domino collaborative customer/server software platform; and IBM Connections, a platform for integrating e mail, pastime and project management, quick messaging, and file and document sharing.

    The 2d basic enterprise of DRYiCE is the construction of its personal intellectual property concentrated around cloud and synthetic intelligence, Commons noted.  

    This construction is situated around AI operations, features orchestration, and business performance and enterprise flow monitoring, he noted. "we're the innovation agent of HCL," he referred to.

    DRYiCE's building is centered round three buckets of offerings, all of which might be cloud-native and leverage synthetic intelligence, Gupta instructed CRN.

    the first is artificial intelligence operations that includes a group of products that infuse AI into IT projects, Gupta stated.  

    for example, he cited the business's iAutomate, which permits clever runbook automation through the use of proprietary natural language processing algorithms and computer getting to know. "it be self-getting to know," he observed. "We deliver lots of computerized scripts, and it learns to automate more and more over time."

    This 12 months will see DRYiCE expand the scope of iAutomate to include bringing in AI to control community runbooks, he referred to.  

    The second bucket is AI-based orchestration with a focus on provider automation, Gupta stated.

    DRYiCE has a few items during this enviornment.  

    One is Gold BluePrint, a carrier management offering for ServiceNow or Cherwell environments that lets users construct a "golden blueprint" to automate an ITIL ((previously known as counsel technology infrastructure library) framework for standardizing IT functions.

    "it be in response to the work they do with lots of of consumers," he said. "When a client desires to implement ServiceNow or Cherwell, they could put Gold BluePrint on true of it."  

    one other is ServiceXchange, or DRYiCE SX, which lets corporations plug and play diverse carrier providers and aggregate features into a single catalog for effortless cloud automation and orchestration, Gupta talked about.

    "organizations are looking at drinking every thing as a service," he talked about. "SX lets shoppers throw in any doc and create a provider on it on the fly. It creates a carrier deliver chain so personnel can use them as a provider."  

    For DRYiCE SX, the business is planning to introduce a brand new console within the near future that makes it possible for shoppers to make use of it devoid of writing a single line of code, Gupta spoke of. "So anybody without coding competencies can create new capabilities," he observed.

    The third bucket is enterprise movement monitoring with DRYiCE iControl as its primary offering.  

    DRYiCE iControl offers clever business system flow monitoring in real time, Gupta talked about. sellers, as an instance, can use DRYiCE iControl to video display product movements between warehouses and retail shops in true time, or huge banks can use it to video display thousands and thousands of charge transactions to search for considerations.

    DRYiCE final month relaunched its MyCloud hybrid cloud existence-cycle administration product, an AI-primarily based providing for automating the whole provisioning of hybrid clouds, Gupta noted. New to MyCloud are new cloud metering and chargeback capabilities as well because the potential to automate governance, he mentioned.

    "as an instance, clients can also wish to immediately shut down a service after ninety days," he pointed out. "regularly or not it's effortless to provision components, however clients don't flip them off."

    DRYiCE's flagship product is Lucy, a cognitive virtual assistant that serves as an AI-led chatbot, Gupta said.

    "Lucy thinks in the course of the conversations, learns from them, and gets greater over time," he spoke of. Three of the Fortune 20 organizations have deployed Lucy enterprisewide."

    Lucy became lately up-to-date to be natural-language-processing-engine-agnostic in order that it works with open- supply applied sciences or with systems like Amazon Alexa or Microsoft Cortana, he mentioned.

    additionally new are 40 distinctive integrations out of the box, together with integrations with SAP, Oracle and Workday, Gupta said. "just open the container, and the mixing is in-built," he talked about. "Lucy will also be busy working inside a remember of days."

    DRYiCE provides lots of alternatives for partners, specifically when it comes to AI-driven commercial enterprise management, observed Manoj Khabe, senior director of business administration features at Vicom desktop services, a Farmingdale, N.Y.-based solution issuer and DRYiCE channel companion.  

    "This goes together with what they do at Vicom," Khabe instructed CRN. "We do IT operations and features management, along with IT infrastructure administration. And DRYiCE is aligned with the identical market leaders of the world they work with like Splunk, ServiceNow and IBM."

    DRYiCE is a large part of increasing consumer effectivity, Khabe spoke of. "each and every client is exciting," he spoke of. "purchasers want customization. DRYiCE creates opportunities for us to supply services and integration and tackle ache elements.  

    The addition of network runbook management in DRYiCE iAutomate is a large deal, Khabe stated. "here's a big market, and there are only a few organizations which have the advantage to do that automation," he referred to. "we are longing for that."

    Vicom is also now taking a look at how to install Lucy with valued clientele, Khabe noted.  

    "We definitely are looking to use Lucy to analyze historical information to clarify issues, assign complications to clients, see the historical responses, and let Lucy to address considerations immediately," he talked about. "here's the next experience for us."

    artificial intelligence is a huge buzzword, however it is additionally a very actual option to help remedy many customer considerations, Khabe observed.

    "There are a variety of alternatives for AI in the enterprise midmarket," he talked about. “DRYiCE makes it effortless, with pre-packaged options you could add to a portfolio and develop into a relied on adviser to clients. It allows you to be ahead-looking for purchasers and support them be more productive in IT automation and administration efforts."

    DRYiCE's capabilities on the Splunk platform led Conducive Consulting to be an early accomplice with DRYiCE, talked about Randy Hammelman, president of the Austin, Texas-primarily based answer company.

    Conducive Consulting's DRYiCE relationship is primarily based essentially on DRYiCE iControl in Splunk environments, Hammelman informed CRN.  

    "iControl models the business process," he stated. "for instance, with bank funds, there may well be 12 to 14 steps. iControl turns that into a dashboard."

    Splunk has proven to be a extremely good platform for gathering records and turning it into assistance, Hammelman referred to.

    "We focus on Splunk with iControl," he spoke of. "I suppose iControl can take us to 1,000 % growth without batting an eye fixed."

    Commons noted DRYiCE's main route to market is by way of channel companions, and the company expects to look 70 % of it revenue through oblique channels.  

    "this is a fine probability for partners," he referred to. "We're including partners at an outstanding rate. but simplest these they can work carefully with to build the enterprise. They wish to bring a deep relationship with the companions."

    DRYiCE's greatest channel associate is father or mother enterprise HCL, Gupta spoke of. however, that doesn't imply partners may still expect channel battle, he noted.

    "For any HCL outsourcing deal, DRYiCE is a large component," he observed. "HCL is customarily bidding into the giant contracts worth hundreds of thousands and thousands of bucks. Channel partners typically don't seem to be at that big scale. instead, they take us into the giant business market outside the big outsourcing deals."


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    IBM Details Channel Plans For Netezza Data Warehouse Appliances | killexams.com real questions and Pass4sure dumps

    data warehouse appliances

    The move will provide resellers with a range of sales, marketing and technical resources that IBM said will make it easier to market and sell Netezza systems. IBM is also offering new financing options to channel partners who resell the Netezza appliances, including zero-percent financing and flexible payment options for customers.

    While Netezza largely sold its data warehouse appliances direct to customers, IBM has had its eye on the channel for selling Netezza products since it acquired the company in November for $1.7 billion. At the Netezza user conference in June IBM executives unveiled a partner recruitment effort for Netezza and said they expect the channel to account for 50 percent of Netezza sales within four years.

    "Business analytics is going mainstream and IBM's goal is to arm its partners with the right skills and support to help their clients take advantage of this trend," said Arvind Krishna, general manager of IBM Information Management, in a statement. "These [new] resources are geared to make it easy for their partners to quickly infuse Netezza into their business model."

    IBM has identified business analytics as one of its strategic initiatives and has forecast that business analytics and optimization products and services will generate $16 billion in annual sales for the company by 2015.

    Netezza's systems are based on IBM's BladeCenter servers.

    Channel partners must be authorized to resell IBM products that come under the Software Value Plus (SVP) program. Authorization requirements include having at least two employees who have passed a technical mastery exam and one who has passed a sales mastery exam.

    Resellers who qualify for the SVP program are eligible for co-marketing funds for lead generation and other market planning assistance. IBM also offers partners a skills bootcamp where staff can train on how to set up, manage and maintain Netezza systems. And SVP-member resellers can bring sales prospects into IBM Innovation Centers to test-drive Netezza products.

    Starting Oct. 1 the Netezza products also will come under IBM's Software Value Incentive program, which provides financial rewards for partners who identify and develop sales opportunities, but don't necessarily handle product fulfillment.

    On the financing side partners can offer zero-percent financing through IBM Global Financing to credit-qualified customers for Netezza purchases. Also available is 24- and 36-month financing with options that let customers match payments to expected cash flows.

    And partners can lease a Netezza system for 24 months to run within their own data centers for demonstration, development, testing and training purposes, IBM said.

    Charlotte, N.C.-based solutions provider and IBM partner Fuzzy Logix, which supplies predictive analytics software and services to customers, "will use these resources from IBM to uncover global business opportunities and deliver higher value services to their clients," said COO Mike Upchurch, in a statement.


    Laire Group Marketing Achieves HubSpot Platinum Agency Partner | killexams.com real questions and Pass4sure dumps

    We have been able to grow their marketing agency at a remarkable rate due to HubSpot’s marketing, sales, and service tools, and they plan to continue the same aggressive pace through 2019.

    CHARLOTTE, N.C. (PRWEB)March 08, 2019

    After 13 years of consistently generating leads and revenue for a multitude of companies across the country, Laire Group Marketing, a Charlotte digital marketing agency, has been named a HubSpot Platinum Agency Partner. Designation as the Platinum tier within the HubSpot group of agencies is a testament to Laire Group’s achievement in using HubSpot’s software platform to drive results and deliver lasting growth for their clients.

    As a Platinum Partner, Laire Group is now favorably recommended by HubSpot to its end users, an inbound marketing and sales software used by more than 50,000 companies worldwide. This allows Laire Group to beta test new HubSpot tools and services, and provides access to the latest HubSpot products.

    Todd Laire, Managing Partner of Laire Group, is looking forward to continued success for his agency and clients. “We are very happy to achieve the Platinum tier so soon, since they just became a Gold partner in February 2018,” Laire stated. “We have been able to grow their marketing agency at a remarkable rate due to HubSpot’s marketing, sales, and service tools, and they plan to continue the same aggressive pace through 2019.”

    The Laire Group team’s skillful mastery of the HubSpot platform, combined with their highly customized Marketing Action Plans (MAPs), allows them to continuously drive growth for their clients, as well as the agency itself. Todd Laire is also the primary leader of the HubSpot User Group meetings and trainings in Charlotte, NC, hosting marketing related seminars open to business owners and marketers to hone their digital marketing knowledge and skills.

    About Laire Group Marketing

    Based in Charlotte, NC, Laire Group Marketing is a results-driven digital marketing agency connecting businesses with their ideal clients online. Laire Group develops and executes customized digital marketing strategies, content marketing, social media management, sales enablement plans, and growth-driven website design and development.

    About HubSpot

    More than 52,000 total customers in more than 100 countries use HubSpot’s award-winning marketing automation software, services, and support to transform the way they attract, engage, and delight customers. The company is headquartered in Cambridge, MA with offices around the world.

    ###

    For more information visit the Laire Group Marketing website or follow Laire Group on Facebook, Twitter, LinkedIn, and Instagram.


    Proposal – IBM blockchain to manage marijuana supply chain in British Columbia | killexams.com real questions and Pass4sure dumps

    Bob Marley marijuanaProbably not a headline you ever thought you’d read on diginomica, but the times they are a changin’.  The idea is probably not as big a pot-pipe dream as it sounds.

    Canada is in the process of legalizing marijuana by July 2018, fulfilling one of the key campaign promises of Prime Minister Justin Trudeau. Ottawa is leaving it up to provincial governments to regulate its legal sale and distribution.

    When the government of British Columbia asked for feedback on the best way to manage its legal marijuana market, IBM quickly proffered a regulatory filing, arguing that the province should use the distributed ledger technology called blockchain to manage its legal marijuana market.

    In the filing, the Armonk, NY-based software giant said:

    IBM suggests Blockchain is an ideal mechanism in which BC can transparently capture the history of cannabis through the entire supply chain, ultimately ensuring consumer safety while exerting regulatory control – from seed to sale.

    Blockchain is rapidly becoming a world leading technology enabling the assured exchange of value in both digital and tangible assets, while protecting privacy and eliminating fraud.  Blockchain offers a shared ledger that is updated and validated in real time with each network participant. It enables equal visibility of activities and reveals where an asset is at any point in time, who owns it and what condition it’s in.

    As every schoolboy now knows, blockchains were originally conceived as a public, shared ledger that keeps track of payments in the Bitcoin network.

    Bitcoin’s volatility has scared off a lot of potential mainstream adoption of blockchain as a payment network.

    But companies quickly realized that the core concept of the blockchain could be repurposed for many other chains of custody applications, ranging from diamonds and tomatoes to global supply chains. Or, as in this case, the growth, distribution, sale, regulation, and taxing of your next favorite pastime substance.

    Basically, a blockchain is nothing more than a distributed database that’s maintained by a peer-to-peer network of companies involved in almost any shared marketplace. Every company manages and maintains its own copy of the shared ledger.

    In the case of British Columbia’s pot initiative, “each party in the business network” (growers, processors, distributors, retail locations, and regulators) would get its own ledger copy showing all transactions. The shared ledger would be accessible for anyone with the right credentials to see, allowing regulators to conduct spot audits of every marijuana transaction in the province.

    Retailers could identify which farm a particular batch of marijuana came from and what safety inspections were conducted along the way. Reads the IBM pitch:

    The Blockchain shared ledger is updated and validated in real time with each network participant. This enables equal visibility of activities and reveals where an asset/product is at any point in time, who owns it and what condition or state it is in. This type of transparency would bring a new level of visibility and control to the provincial regulators and provide assurance to the multitude of cautious stakeholders regarding the way the management of a cannabis supply chain is rolled out within British Columbia.

    IBM’s brief proposal to the government of British Columbia identifies key benefits for each of the parties in a possible blockchain agreement:

    BC Government: Blockchain can help the Provincial Government take control of sourcing, selling and pricing of products, therefore can reduce or eliminate black market sales completely.

    Producers: Blockchain can assist producers with real-time inventory management, greater projections of supply and demand, and also elicit trends of consumption through data analytics.

    Retailers: Although the Government of BC hasn’t confirmed what end-user distribution model will be used, they anticipate that it is likely that government itself will play a role in that process. An interconnected Blockchain network can assist retailers identify supply/demand gaps ways to mitigate those gaps, providing feedback mechanisms to producers, and use data to create predictive insights.

    IBM has been promoting blockchain aggressively in recent months.  In March, the company released IBM Blockchain, which it says is the first enterprise-ready blockchain service based on the Linux Foundation’s open source Hyperledger project.

    IBM’s blockchain services are designed to help developers create, deploy and manage blockchain networks on the IBM Cloud and a number of clients have already done so, ranging from the startup Everledger, which bills itself as the digital vault of the future, to financial services leaders like Bank of Tokyo-Mitsubishi UFJ, Postal Savings Bank of China and Northern Trust.

    A blockchain approach to supply chain management has a number of useful business advantages. Transactions can be asynchronous—individual buyers and sellers can deal directly with each other.

    The Hyperledger stack has cryptographic features that can limit one vendor from spying on another vendor’s transactions.  Hyperledger can also be combined with Internet-of-things technology, attaching a tracking device to products in transit and automatically generating data about their progress as they move through the supply chain.

    Using its Watson IoT Platform, IBM makes it possible to use information from devices such as RFID-based locations, barcode-scan events, or device-reported data with IBM’s Blockchain. Devices will be able to communicate to blockchain-based ledgers to update or validate smart contracts.

    Built to scale to thousands of users quickly, IBM says its cloud will allow production blockchain networks to be deployed in minutes, running signed, certified and tested Docker images with dashboards and analytics as well as support.

    A blockchain is only as good as the security of its infrastructure and IBM has spent millions of dollars on teams of security experts, cryptographers, hardware experts, and researchers to make certain its blockchain and cloud services are tamper-resistant and free of back door vulnerabilities that allow unauthorized access.

    With so much buzz about blockchain and so many projects underway at the moment, we’re about to find out whether the technology is the real thing or, in the case of BC, one toke over the line. I’m becoming a believer.

    This just leaves me with two BIG questions – what would Bob Marley have said? Who gets to test the supply chain in the real world? Somehow I can’t see the Big Blue consultants out in the field, so to speak. 🙂

    Image credit - public images



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