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No result found, try fresh key phrase!Toshiba TEC (OTC:TSHTF) will acquire IBM's (IBM) retail store factor-of-sale solutions enterprise. The settlement allows both to faucet the transforming into smarter commerce chance. A multi-yr enterprise associate ...

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Happy shopper card

In latest ever greater connected world patrons accommodate a gross lot higher expectations of the agencies they deal with.

They want corporations to consume into account their preferences and deliver a personalised, rewarding experience. What's greater they hope this entire of the time no longer just at the factor of sale.

To relieve groups carry for their shoppers IBM is the usage of its Smarter Commerce world zenith in Florida to unveil ExperienceOne, an integrated portfolio of cloud-primarily based and on premise choices to collect marketing, income and repair practices and assist create deeper, greater helpful customer engagements.

IBM ExperienceOne draws on innovation from IBM analysis as well as more than $3 billion invested in organic pile and acquisitions. it subsist additionally built on greatest practices drawn from IBM's event of working with over 8,000 businesses throughout the globe.

"Smarter Commerce is ready helping purchasers always reinvent themselves around the client journey," says Craig Hayman, prevalent supervisor, industry Cloud options at IBM. "IBM ExperienceOne offers a comfy and simplified portfolio -- together with innovation from greater than 1,200 partners -- to relieve shoppers design and deliver more positive client engagements. With cloud, on premise and hybrid options, IBM ExperienceOne immediately scales to interact each client in the second while maintaining their privateness".

New capabilities assist to ameliorate understanding of customer relationships, maximize sales by using directing the reform present to the reform client, and build employ of mobile and companionable media to carry better client journey. Combining ExperienceOne with SoftLayer cloud infrastructure IBM is additionally able to proffer client statistics, customer analytics and digital commerce as a service.

The business is aiming to carry similar levels of customer insight to the B2B sector as well with the launch of fresh accomplice and service provider appointment software by the employ of its Smarter Commerce initiative. This contains a Multi-business Relationship management (MRM) platform for improved collaboration. IBM Sterling B2B functions Reporting and Analytics to parade screen transactions and back enterprise spot tendencies and build counseled choices. Plus different rig proffer improved adherence to compliance specifications and quicker and extra productive sharing of facts.

"Now more than ever, the destiny of any enterprise is deeply intertwined with the success of its community of partners and suppliers world wide," says John Mesberg, vp, B2B & Commerce options at IBM. "via orchestrating these complicated engagements with fabulous precision and insight, organizations can create fresh gateways to trade that permit businesses to carry super consumer experiences. With these days’s news, IBM basically transforms these dynamics with companions and shoppers to pressure quicker time to income throughout the prolonged value chain".

which you can locate more about IBM ExperienceOne on the enterprise's site. there may subsist too an infographic on how Smarter Commerce can deliver greater consumer appointment under.

IBM-Summit-Infographic S

picture credit score: Sergey Nivens / Shutterstock


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“Fake News”: A Classic Statecraft Misdirect and Naiveté Writ Large

What, prey tell, explains how David took down Goliath? The ragtag lion coalition of “rebels with causes” and Deplorables with axes to grind had the furtive sauce: TIS. companionable media was the sling and acute messages were the rocks and together they tattooed “TIS” perquisite between her eyes:

Mark Zuckerberg is trying arduous to convince voters that Facebook had no nefarious role in this election. “Our biggest incubator that allowed us to generate that money was Facebook,” says Parscale, who has been working for the drive since before Trump officially announced his candidacy a year and a half ago. “Facebook and Twitter were the reason they won this thing,” he says. “Twitter for Mr. Trump. And Facebook for fundraising.” They illustrious how Clinton spent more than $200 million on television ads in the final months of the election while Trump spent less than half that. Because Trump wasn’t spending as much on television entire along, it seemed fondness his team wasn’t investing in changing anyone’s minds. But they were: they were just doing it online.

Coby’s team took plenary advantage of the skill to perform massive tests with its ads. On any given day, Coby says, the drive was running 40,000 to 50,000 variants of its ads, testing how they performed in different formats, with subtitles and without, and static versus video, among other small differences. On the day of the third presidential debate in October, the team ran 175,000 variations. Coby calls this approach “A/B testing on steroids.” The more variations the team was able to produce, Coby says, the higher the likelihood that its ads would actually subsist served to Facebook users. “Every ad network and platform wants to serve the ad that’s going to accumulate the most engagement,” Coby says.

(Source: WIRED, Issie Lapowsky, November 15, 2016, “Here’s How Facebook Actually Won Trump the Presidency”)

This is the network structure of both political media drive propaganda strategies: MSM are the big, old-school broadcasting networks near the seat dominated by DNC influence per the WikiLeaks disclosures and then there are smaller but soundless substantial alternative media sites and then an extremely long tail of interconnections of small sites and companionable media where the RNC took the fight. The “underground” more bidirectional communications (blogs with comments) and companionable media won this round — both campaigns employ dis/misinformation (“fake news”) to influential the electorate using different tools. Which regions are RED and which are BLUE? (Source: spatial map by Jonathan Albright, assistant professor of communications at Elon University, North Carolina, “Google, democracy and the verisimilitude about internet search”, The Guardian)

[Enlarge the above image]

The “shocking result” given that The fresh York Times predicted a 85% chance for conquest the day before the election quickly turned to the issue of the influence of “fake news” on the election outcome. Every memoir from mainstream media (MSM) to alternative media was focused on “how can they eliminate fake news?” or witch-hunting trail Zuckerberg et al; this wavelength of thought presumes that fake word must subsist quelled no matter the cost (which is beyond calculation). This thinking is reform if word = verisimilitude matters. But through the lens of reality — meaning surgical-strike propaganda — this view is gravely naive. What, you say? verisimilitude doesn’t matter?

Here is a brief primer through the lens of reality that incorporates TIS, which spawned in embryonic configuration in George Orwell’s novel 1984:

The first-edition front cover of the novel Nineteen Eighty-Four first published in 1949. (Source: Wikipedia (public domain))

1984 has four themes:

  • Nationalism;
  • Futurology;
  • Censorship; and
  • Surveillance
  • (Source: 1984, Wikipedia)

    All of these themes are intertwined and managed with communication through the “Ministry of Truth” which is brilliantly crafted and executed propaganda. Nationalism has already been addressed. In review, Goebbels, Hitler, and Ellul created the operating principles and contemporary examples of Nationalism are:

  • Bush: “With us or against us”;
  • Trump: “Building a wall” (literal or figurative xenophobia); and
  • Clinton: “Basket of deplorables” or, more refined: “I’m with → HER (and, therefore, NOT with…).”
  • The relentless shower of semantic payloads. | (DIS)INFORMATION: Mutually Assured Mental Destruction, Alicia Wanless, (Source :La Generalista)

    Question: Who carry out you reflect creates the semantic payloads?

    Hint: Not the candidates.

    All of these statements are crafted to trigger target audiences to consume sides (polarize into tribes and fight for me, for us, for their country, their way of life, their flag, etc.).

    From 1984’s Ministry of Truth:

    The keyword here is blackwhite. fondness so many Newspeak words, this word has two mutually contradictory meanings. Applied to an opponent, it means the wont of impudently claiming that black is white, in contradiction of the unostentatious facts. Applied to a Party member, it means a loyal willingness to roar that black is white when Party discipline demands this. But it means too the skill to believe that black is white, and more, to know that black is white, and to forget that one has ever believed the contrary.

    Note: emphasis mine

    (Source: fragment II, Chapter IX — “The Theory and practice of Oligarchical Collectivism”, which is from a “nonfiction bespeak within a fictional novel” written by a character in 1984)

    To relieve succor you grasp the scale of global naiveté in proper context, this is from Johns Hopkins University’s Sheridan Libraries:

    The World Wide Web offers information and data from entire over the world. Because so much information is available, and because that information can issue to subsist fairly “anonymous”, it is necessary to develop skills to evaluate what you find. When you employ a research or academic library, the books, journals and other resources accommodate already been evaluated by scholars, publishers and librarians. Every resource you find has been evaluated in one way or another before you ever perceive it. A lot of remarkable information can subsist found online, but it’s trickier to know what has been peer-reviewed online and what has not, because anyone can write a web page. Excellent resources reside along side the most dubious. The Internet epitomizes the concept of caveat lector: let the reader beware.

    and

    What constitutes a ample fake is how well it resembles the existent thing.

    Propaganda is defined as the “systematic propagation of information or ideas by an interested party, esp. in a tendentious way in order to inspirit or instill a particular attitude or response. Also, the ideas, doctrines, etc., disseminated thus; the vehicle of such propagation.” (from Oxford English Dictionary, 2nd ed., 1989)

    Misinformation is defined as the action of misinforming or condition of being misinformed; or erroneous or incorrect information. Misinformation differs from propaganda in that it always refers to something which is not true. It differs from disinformation in that it is “intention neutral”: it isn’t deliberate, it’s just wrong or mistaken.

    Never underestimate the evil intentions of some individuals or institutions to roar or write whatever suits a particular purpose, even when it requires deliberate fabrication. Disinformation refers to disseminating deliberately deceptive information, especially when supplied by a government or its agent to a exotic power or on the media with the purpose of influencing policies of those who receive it.

    Note: emphasis mine

    (Source: Johns Hopkins University (Sheridan Libraries), Information and Its Counterfeits: Propaganda, Misinformation and Disinformation)

    Which takes us from the clinical world of “fact checking (think safe sex)” in academic settings where credibility and verisimilitude means everything to the nasty swamp of unrestrained, feral TIS where verisimilitude is for losers which was lucidly foreshadowed by:

    “We’ll know their disinformation program is complete when everything the American public believes is false.”

    — William Casey, CIA Director, 1981

    In other words, when black is white and white is black (“blackwhite”), they will finally accommodate achieved harmony from some alien perspective.

    “BLACK is WHITE” | Logo for INGSOC political party in 1984. (used in 1984 film adaptation) (Source: Wikimedia | CC BY-SA 3.0)

    Microsoft announces board changes and quarterly dividend enlarge | killexams.com existent questions and Pass4sure dumps

    REDMOND, Wash., Sept. 16, 2014 /PRNewswire/ -- Microsoft Corp. on Tuesday announced that Teri List-Stoll, executive vice president and chief monetary officer of Kraft Foods Group Inc., and Charles W. Scharf, chief executive officer of Visa Inc., accommodate been appointed to the company's board of directors and will join the board efficient Oct. 1, 2014.

    The company too announced that Dave Marquardt and Dina Dublon accommodate decided not to quest reelection to the board of directors and will retire from the board at the expiration of their current term following the annual shareholders meeting in December.

    Microsoft too announced its board of directors declared a quarterly dividend of $0.31 per share, reflecting a 3-cent, or 11 percent, enlarge over the previous quarter's dividend. The dividend is payable Dec. 11, 2014, to shareholders of record on Nov. 20, 2014. The ex-dividend date will subsist Nov. 18, 2014.

    "As they continue to focus on the company's transformation and the board continues to evaluate capital strategy options, this dividend enlarge is another step in their ongoing commitment to enlarge capital returns to shareholders," said Amy Hood, chief monetary officer of Microsoft.

    Scharf, 49, has served as CEO of Visa since November 2012. Before joining Visa, Scharf spent nine years at JPMorgan Chase & Co. as the chief executive officer of Retail monetary Services and managing director at One Equity Partners, the firm's private investment arm. He has too served as the chief executive officer and chief monetary officer of Bank One Corp., and chief monetary officer of both Salomon Smith Barney and the global corporate and investment bank division of Citigroup Inc. He serves on the board of trustees for Johns Hopkins University and the board of directors for the monetary Services Roundtable.

    List-Stoll, 51, is executive vice president and chief monetary officer for Kraft Foods Group, Inc. Before joining Kraft, she served as senior vice president and treasurer at Procter & Gamble. Previously, over the course of a nearly 20-year career at Proctor & Gamble, she held finance leadership roles across a diverse compass of areas including trade unit management, supply chain, sales, accounting, and monetary planning and analysis. She serves on the board of Danaher Corp. and as a trustee of the monetary Accounting Foundation.

    "These additions relieve strengthen their skill to serve their shareholders and labor with Satya and the company's senior leadership team on Microsoft's ongoing transformation," said John Thompson, Microsoft chairman.

    "I'm excited to accommodate both Teri and Charlie joining their board," said Satya Nadella, CEO of Microsoft. "Teri brings exceptional monetary and operational expertise, as well as remarkable insights from her two decades of sustain in consumer and retail industries. Charlie, as a sitting CEO of a large global business, brings additional strategic and operational depth to the Microsoft board, as well as a abysmal understanding of how commerce is changing globally." 

    Marquardt, 65, has served on the Microsoft board since 1981 in a variety of capacities. Dublon, 61, joined the Microsoft board in 2005, and has chaired the compensation committee.

    "As one of their earliest board members, Dave has played an indispensable role in Microsoft's growth and development, providing sage counsel and invaluable industry insights," said Bill Gates, founder and technology advisor of Microsoft. "Dina has too been a remarkable board member for almost a decade, and they entire prize her guidance and support."

    Adding List-Stoll and Scharf will enlarge Microsoft's board to 12 members efficient Oct. 1.

    Scharf will subsist joining the board's governance and nominating committee. List-Stoll will subsist joining the audit committee.

    In addition to List-Stoll and Scharf, Microsoft's board of directors consists of John W. Thompson, Microsoft chairman and chief executive officer of Virtual Instruments; Dina Dublon, former chief monetary officer of JPMorgan Chase; Bill Gates, Microsoft founder and technology advisor; Maria M. Klawe, president, Harvey Mudd College; David F. Marquardt, generic ally at August Capital; G. Mason Morfit, president, ValueAct Capital; Satya Nadella, Microsoft CEO; Charles H. Noski, former vice chairman of Bank of America Corp.; Dr. Helmut Panke, former chairman of the board of management at BMW AG; and John W. Stanton, chairman, Trilogy Equity Partners and Trilogy International Partners.

    Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services, devices and solutions that relieve people and businesses realize their plenary potential.

    Logo - http://photos.prnewswire.com/prnh/20000822/MSFTLOGO

    SOURCE Microsoft Corp.



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